Produced by Twin Cities Public Television, St. Paul, MN, and sponsored by the National Science Foundation, SciGirls (SG) is a multimedia project for upper grade-school and middle-school tweens. Weekly half-hour episodes are tied in with web and outreach activities in the fields of science, technology and engineering. Multimedia Research, an independent evaluation group implemented a summative evaluation of the SG Season Two multimedia project. Fifth grade girls (N = 87) viewed three shows over three weeks. They could visit the SG website at any time but were required to visit and play a Pick'm
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Barbara FlaggTwin Cities Public Television
Overall, film viewers and Web site visitors responded positively to the project. Audiences of the film said they were encouraged by and learned the most about the personal stories of amateur astronomers contributing to scientific discovery and were impressed with the visuals presented in the film. Web site visitors consistently liked the design of the site and particularly enjoyed images and tools for viewing the night sky. Study participants said they would encourage further development of the project. They said that while the current design may exclude those who do not already have an
Frozen Planet is a seven-episode prime time television series, with a complementary interactive website, co-produced by the BBC and the Discovery Channel. Through high-definition "blue chip" visuals, the series aimed to increase awareness and understanding about the natural world. The goal of GRG's summative evaluation was to assess the overall influence of the series and website on TV viewers and web visitors. In accord with the Discovery Channel team's hope that Frozen Planet would change hearts and minds of its audience, GRG designed an evaluation to examine the effects of exposure to
CEG (formerly Veridian inSight, LLC) performed a formative study, including six focus groups, in October 2009 on behalf of WGBH. The focus groups took place in Boston, MA, Nashville, TN, and Phoenix, AZ. In each city, we conducted two focus groups. We divided the groups with respect to age (e.g., 6-7 year olds were recruited for one group in each city, 8-9 year olds were recruited for the second focus group in each city). A total of 41 children participated in the study. The goal of the formative study was to gather kids' feedback on the animated LOOP Six-Minute Sample. The focus group
In 2010, WGBH Boston (www.wgbh.org) was awarded a grant from the National Science Foundation (NSF) to explore the development of a new animated television series for children about environmental sustainability. In preparation for the series development, NSF requested that WGBH perform a needs assessment to determine how much kids know and understand about topics related to environmental sustainability. In September 2010, the focus groups took place at WGBH in Boston, MA. Each focus group was comprised of a mix of girls and boys aged 6 - 9 years old. We recruited 60 children from the greater
WGBH Boston (wgbh.org) was awarded a grant from the National Science Foundation to, in part, develop outreach materials based on the children's television series FETCH! with Ruff Ruffman. The outreach materials were designed to help typically underserved kids learn about science in informal camp or after-school settings. The centerpiece of this effort was the Camp FETCH! Guide (the Guide). The Guide is meant for anyone who wants to lead hands-on science activities with six- to ten-year-olds: camp counselors, afterschool providers, teachers, librarians, museum staff, and others. WGBH hired
In the spring of 2010, WGBH Boston (wgbh.org) delivered twenty new episodes for the television series FETCH! with Ruff Ruffman (pbskids.org/FETCH!/). These episodes, developed for FETCH!'s fifth season, reflected a broadening of FETCH!'s stem content to include more mathematics. Rather than focusing exclusively on science and engineering, as FETCH! had done in the first four seasons, Season 5 episodes also highlighted age-appropriate math skills and concepts. WGBH was interested in assessing the extent to which kids learned math concepts and skills from these episodes. WGBH hired Concord
“The Fabric of the Cosmos” is a special four-hour NOVA series that takes viewers to the frontiers of physics to see how scientists are piecing together the most complete picture we have ever had of space, time, and the universe. Based on the book of the same title by Columbia University physicist and author Brian Greene, "The Fabric of the Cosmos" explores a world just beneath the surface of our everyday experience that we would hardly recognize a startling world far stranger and more wondrous than anyone expected. Interweaving provocative theories, experiments, and stories with clear
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Pam CastoriWGBHBecky CarrollLaura Stokes
WGBH has produced NOVA scienceNOW (NsN) since 2005, with major funding from the National Science Foundation, the Howard Hughes Medical Institute, and the Alfred. P. Sloan Foundation. Along with the associated web site and outreach initiative, all NsN resources share the overarching goals of: (a) increasing the public's use of multimedia resources to learn about current science research, (b) increasing public awareness and understanding of cutting edge science content and its relevance to their lives, and (b) increasing public engagement in science-related activities. Goodman Research Group
Led by KQED in Northern California, a network of seven public media organizations around the country joined to form the QUEST Regional Hubs Collaborative project. Funded with grants from the National Science Foundation (NSF) and the Corporation for Public Broadcasting (CPB), this project aimed to achieve the adaptation of a successful cross-platform media production model and the creation of a content-sharing collaborative. Rockman et al (REA), an educational research and evaluation firm in San Francisco, served as the external evaluator to document the development of both the regional
This report presents an evaluation study of Soundprint Media's project, Out of This World (#0741737), which was funded by the National Science Foundation's Informal Science Education Program. The mission of the project was to introduce adult radio listeners and youth participants in museum events to the historical context and challenges faced by African-Americans and women who were involved as professionals in the United States' space program in the 1960's. The project website, capecosmos.com, included an interactive menu of activities set within the context of a NASA mission control center
LOOP is a new animated television series from WGBH for children that is designed to improve the environmental and scientific literacy of children ages 5-8. WGBH developed a pilot episode of the program and tested it in the fall of 2010. WGBH hired independent evaluator Concord Evaluation Group, LLC (CEG) to conduct formative evaluation of the full pilot episode including the 25-minute animatic and the live-action video to assess the impact of LOOP on kids' knowledge of environmental science concepts. CEG performed an experimental study specifically a posttest-only control group design to