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resource project Media and Technology
The Kratt Brothers Company will produce a full-length pilot of Kratt Bros. Creature Team, a television/multimedia project that teaches science concepts through animated adventure stories to 6-8 year old children. Deliverables include the pilot and its evaluation, an online plan, and outreach plans for a new television series designed for PBS. The project materials will infuse age-appropriate content across multiple disciplines of science and emphasize an inquiry-based approach to learning. The goals for the project are to engage the target audience in science learning building on their natural interest in animals; introduce viewers to basic skills of observation and investigation; and foster positive attitudes toward science. Project partners include PBS stations, the American Association of Zoos and Aquariums (AZA), and 4-H. Multimedia Research will conduct formative evaluation of the project.
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TEAM MEMBERS: Martin Kratt Edward Atkins Barbara Flagg
resource project Media and Technology
This planning grant supports the development of a new half-hour television series with related vodcasts, blogs and outreach designed to inspire young people to consider careers in taxonomy and zoology. Teams of scientists with expertise in every taxonomic category and environmental niche will descend on a typical backyard with the goal of describing and identifying every living organism living there. The project will bring together scientists working in various supported ecology and biodiversity research to act as experts both on camera and behind the scenes. Other collaborators include the Tree of Life project, The Wildlife Society Urban Wildlife Working Group, National 4H, the Verizon Foundation, Thinkfinity Partnership, and the AAAS Directorate for Education and Human Resources Programs. Deliverables for the planning grant will be six short (two to three-minute) show segments for evaluation purposes; a website with four sample podcasts and organism fact cards; a marketing kit; and an evaluation from Multimedia Research.
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TEAM MEMBERS: Albert Fisher Robert Hirshon Barbara Flagg
resource project Media and Technology
Public Radio International (PRI) is developing and producing a three-year technology initiative in the internationally distributed news and information radio series, "The World." The series is co-produced by PRI, the BBC World Service, and WGBH/Boston. PRI will establish a Technology Desk and assign a reporter full-time to covering technology. In addition, "The World" will benefit from the full resources of the BBC Science Unit. Technology reports will be produced in several radio formats including: At least 26 direct news reports annually (approximately four minutes each); Technology updates in daily newscasts (approximately 52 minutes per year); A weekly Lab Report highlighting emerging technologies (approximately three minutes each); Three monthly in-depth features (Approximately five minutes each); Two major annual in-depth series of five installments each (approximately six minutes each). This emphasis on the latest technology developments will provide listeners with up-to-date information about important developments in such areas as nanotechnology and micro-electrical machines, quantum cryptography and genetic manipulation of agricultural products. In depth reports would cover topics such as the Human Genome Project and the influence of technology on archaeology. PRI will work with the Exploratorium in San Francisco to design and produce outreach components for the project. A web resource will be developed to extend and deepen technology covered in broadcasts over the radio. It will include further information about topics, directions for conducting experiments, transcripts of technology reports and bibliographies of additional resources. PRI and the Exploratorium also will implement a three-year pilot project to involve children from economically disadvantaged neighborhoods in the creation of online broadcasts (webcasts) on technology-related themes. This element of the project will determine whether programming derived from a news program and produced by children for children is an effective production model and whether the model is appropriate for replication.
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TEAM MEMBERS: Melinda Ward Carol Hills
resource project Media and Technology
An Early Concept Grant for Exploratory Research (EAGER) has been given to The ASTA Group, LLC to create a blueprint for an International Conference on Cyberlearning that would explore radically different approaches to both formal and informal learning at a national level. The EAGER will bring together essential individuals and organizations across a range of STEM disciplines committed to advancing Cyberlearning for the improvement of STEM education and how to use technology to connect underrepresented groups with resources and tools to which they have never before been exposed. ASTA and the national defense industrial community have encountered and solved many of the same implementation issues arising now in education and have actively sought ways that technology can improve education and training effectiveness, efficiency, and accessibility. The Defense and Defense-related industries operate at the scale necessary for successful transfer of small research projects to wide-scale application. Through ASTA's extensive R&D knowledge of advanced technologies, most specifically their work in multi-user virtual environments (MUVEs), modeling and simulation (M&S), and game-based learning as applied in the military's education, training, and workforce development programs, they will bring the highest level of expertise to the development of a blueprint for an international conference on Cyberlearning that will forge unprecedented partnerships across government, academia, and industry. ASTA and the National Training and Simulation Association (NTSA) as Principal Investigator, will submit a proposal for an international conference in 2010 based upon the blueprint developed by the EAGER grant. It is anticipated that technology will be used during the EAGER phase to plan the conference, disseminate conference-related information, and serve as an interface for activities. A website and/or Internet portal will be established and will be used to facilitate on-going partnerships, monitoring, and information sharing. It may have both public and participant levels of access. Details, as well as partners for development, maintenance, and funding will be determined through the EAGER planning period.
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TEAM MEMBERS: Linda Brent Tim Buehner
resource project Media and Technology
Many informal science and mathematics education projects employ multiple media, assuming that educational benefits will extend beyond those of a single medium. However, this assumption has not been tested empirically in a comprehensive way. This research uses Cyberchase (a multiple-media, informal mathematics project for 8- to 11-year-olds) to investigate synergy among multiple media components and how they interact to yield cumulative educational outcomes. Research questions: (1) How does mathematics learning from multiple media differ from learning from a single medium? (2) What outcomes derive from engagement with different types of media and what types of synergy occur? (3) How can reliable research methods be developed to assess contributions of individual media and their interactions? (4) How can informal education projects capitalize on the strengths of each medium? (5) How can media components be designed and employed to best complement each other? The research has four phases: (1) Preparatory - Recruit participants nationally with parental consent. Finalize methods and measures. (2) Naturalistic - Track naturalistic use of various Cyberchase media among 600-800 third and fourth graders. Assess mathematical problem solving and attitudes toward math. (3) Experimental - Establish causality by assigning a subset of the participants (N = 300-400) to several experimental conditions that are exposed to different combinations of Cyberchase media. Measure change in attitudes and problem solving from pretest to posttest. (4) Analysis - Employ appropriate regression and model fitting analyses to analyze the naturalistic and experimental data, and to synthesize the two. Because of the paucity of relevant existing research, this research will shed light on the educational impact of Cyberchase and on the design and assessment of multiple-media approaches to informal STEM education overall. It will advance our theoretical understanding of children's informal mathematics learning - specifically, how children learn from various media, what strengths each medium brings to bear, and what synergy might exist among media - and inform the best practice design and evaluation of future informal projects that use multiple media.
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TEAM MEMBERS: Shalom Fisch Richard Lesh Vincent Melfi Sandra Crespo Sandra Sheppard
resource project Media and Technology
Oregon Public Broadcasting is requesting funds to produce three one-hour nationally broadcast television programs, a project website, community-centered outreach coordinated by AAAS in 7 U.S. cities, a seminar discussion guide and a series of 90-second programs as part of the "Earth &Sky" radio series. The subject and purpose of the project is to attract public interest in nanotechnology by examining the social, ethical, legal and environmental issuers surrounding its application. The television programs will be produced by Fred Friendly Seminars (FFS) and broadcast on PBS. Two science museums, Boston Museum of Science and the South Carolina State Museum, and the University of California, Berkeley, will host the FFS panels. The format of the Seminars is designed to produce thought provoking and nuanced discussions of contemporary issues. Collaborative partners in the project include AAAS, Lawrence Hall of Science and ICAN Productions. The outreach initiative includes outreach to "targeted stakeholders" in 7 US cities, four 90-second radio spots as part of Earth & Sky, a project web site and a Seminar discussion guide. Inverness Research Associates and Edu, Inc. will conduct both formative and summative evaluation of the project components.
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TEAM MEMBERS: Cynthia Needham David Davis
resource project Media and Technology
Frozen Planet is a landmark multi-media seven-part television series, with complementary website, whose goal is to inform and inspire audiences about the environment and ecology of the Polar Regions and the science being carried out there. The series will highlight multiple disciplines including climatology, volcanology, geology, glaciology, as well as natural history. Frozen Planet will be produced in High Definition by the BBC Natural History Unit and Discovery Communications for broadcast worldwide on Discovery Channel in 2011. The proposal to NSF is for 1) field support for filming various NSF-supported research efforts in Antarctica and 2) funding to cover evaluation of the project's intended learning impacts in the United States. Goodman Research Group will conduct the summative evaluation to measure learning impacts centered on the audience's understanding of the polar environment, the science being undertaken there, and the implication of the new scientific findings to their everyday lives. For scientific and field support, the production team is collaborating with many organizations in addition to NSF's Office of Polar Programs including the British Antarctic Survey, the Canadian Polar Continental Shelf Project, and NASA. Through repeated broadcast, video-on-demand, the website, and DVDs, the project will provide a comprehensive, enduring resource. The project is anticipated to reach more than 65 million people across the U.S.
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TEAM MEMBERS: Dan Rees Carlos Gutierrez Chrstine Weber
resource project Media and Technology
WGBH Educational Foundation is requesting $1,261,934, or 33% of a total project budget of $3,835,236, to produce 20 new shows and new outreach and Web activities for" ZOOM." Targeted to kids ages 8 to 11, "ZOOM" is a daily, half-hour PBS series featuring an assortment of games, riddles, investigations, recipes and poems -- all based on materials sent in by its young viewers. Uniquely by and for kids," ZOOM" gives its viewers a chance to explore, experiment and share their creativity. "ZOOM's" science and math segments (30% of each half-hour show) give kids opportunities to explore scientific and mathematical ideas, concepts and phenomena. The goals for Season VI are to: (1) expand "ZOOM's" engineering curriculum; (2) develop two new content areas--Sports Science, and Perception and Sensation; (3) create new partnerships with FIRST LEGO League and Girl Scouts of USA; and, (4) conduct summative evaluation to continue to gauge "ZOOM's" effectiveness at teaching math and science to targeted audiences. Outreach for the project will include print materials for kids, families and educators. "ZOOM"-related activities at community-based organization include 590 ClubZOOM science afterschool programs and 21 ZOOMzone science museum exhibits. The 2,400-page interactive web site is updated weekly. "ZOOM" currently is carried by 170 public broadcasting stations and is viewed by close to 6 million children per week. The program receives 24,000 letters and e-mails per week; the web site attracts an average of 14,000 visitors per month.
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TEAM MEMBERS: Kate Taylor
resource project Media and Technology
WTTW, the public television station in Chicago, is developing a science education project targeted at children aged 6 to 10. The major components of the project will be a 13-part animated television series, an interactive webpage and multiple outreach components for individuals and families. The television series features a pair of animal astronauts -- an eager dog named Billie and a reluctant flea named Miles -- as they travel through space in search of science adventure. The two work together to explore problems, solve mysteries and survive adventures while aboard their doghouse-shaped spaceship and on the worlds they discover throughout the universe. In each episode, using an inquiry-based method of problem solving, Billie and Miles embark on a new adventure and explore a single science concept in depth, approaching it from many different ways appropriate to their respective personalities. Science content for the series is being developed by Ian Saunders, previously Head Science Writer for Bill Nye the Science Guy; Dr. Edward Atkins, President of Science Productions for TV who has developed science programming for Children's Television Workshop and WNET; and Dr. Jose Rios, Assistant Professor for Science Education at the University of Washington, Tacoma. The series will be produced by WTTW in partnership with Nelvana Ltd., the animation company for The Magic School Bus. Formative evaluation during the planning phase will be conducted by Dr. Barbara Flagg of Multimedia Research. The major activities during the planning stage include: 1) Convening the core advisors to develop the science content bible, finalize age-appropriate content goals, suggest ideas and strategies for presenting the science, and organizing principles consistent with the National Science Education Standards and the AAAS Benchmarks. 2) The group also will examine a range of creative issues that bear directly on the effective delivery of science content. 3) Development and formative testing for a short animation prototype that will illustrate one of the series' science concepts. This segment will be tested to assess the appeal of its style and its efficacy in communicating science. 4) Continuation of work with Nelvana to develop character sketches and background, create storylines and write a pilot script. 5) Validate and expand on the current outreach concept.
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TEAM MEMBERS: MaryBeth Hughes Edward Atkins Ian Saunders Frederick Schneider Barbara Flagg
resource project Media and Technology
The Media Working Group is producing a one-hour documentary about a group of undergraduate women at Ohio State University who are pursuing non-traditional paths of study in a variety of technology and science fields. The Gender Chip Project is designed to provide role models and encouragement for girls (ages 14-18) and young adults who wish to enter STEM careers; and to raise general public awareness about the continuing need to develop STEM education and career opportunities for young women. The broadcast documentary will be complemented by distribution of the program with additional material on DVD. The project will also design a website for Guidance Counselors and young women contemplating STEM education. Project evaluation will be conducted by Kathleen Tyner, Lead Evaluator from Hi-Beam Consulting in San Francisco.
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TEAM MEMBERS: Jean Donohue
resource project Media and Technology
The Educational Broadcasting Corporation (WNET) is researching and testing an experimental, short format television broadcast and Web project entitled, "Science InSight." The goal of this experimental research is to determine if short-format television segments can successfully increase Americans' understanding of and interest in new research in science and technology and, if they can, which of several possible formats is likely to be most successful. During this research and development phase, WNET will test the viability of the project model and develop and refine the model for use in a selected group of media venues such as the forthcoming PBS weekly public affairs program, "Public Square." The specific activities to be undertaken in the research phase include: assembling an expert board of up to six advisors with expertise in science, science journalism and media; producing three experimental, short-format, "program concept" video segments of varying lengths for use as science information pieces in other media programs; conducting formal and informal testing and evaluation of these test formats for appeal, credibility, clarity, and comprehensibility of style and content; and identifying additional key potential distribution partners from television media, print, Web and science centers outlets.
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TEAM MEMBERS: Beth Hoppe
resource project Media and Technology
Independent Broadcasting Associates, Inc., is producing a series of twelve radio features for National Public newsmagazines about the Ganges river basin in South Asia. The purpose of this series is to examine the relationships between science and culture as they converge and diverge over issues concerning the Ganga: through (a) examination of the ecology of the river in two key areas; and (b) study of the relationships between scientific and religious attitudes applied to the environmental issues raised in both reaches of the river. The radio series is complemented by a Web site and extensive educational outreach through 11 state Geographic Alliances, an AP Environmental Science module and a pilot Virtual River program developed and tested in collaboration with the Museum of Science in Boston.
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TEAM MEMBERS: Julian Crandall Hollick Kelly Alley Vinod Tare RK Sinha Graham Chapman