Skip to main content
COMMUNITY:
Project Descriptions

Elementary, Secondary and Informal Education: Science InSight -- A Small Grant for Exploratory Research (SGER)

September 15, 2001 - August 31, 2002 | Media and Technology
The Educational Broadcasting Corporation (WNET) is researching and testing an experimental, short format television broadcast and Web project entitled, "Science InSight." The goal of this experimental research is to determine if short-format television segments can successfully increase Americans' understanding of and interest in new research in science and technology and, if they can, which of several possible formats is likely to be most successful. During this research and development phase, WNET will test the viability of the project model and develop and refine the model for use in a selected group of media venues such as the forthcoming PBS weekly public affairs program, "Public Square." The specific activities to be undertaken in the research phase include: assembling an expert board of up to six advisors with expertise in science, science journalism and media; producing three experimental, short-format, "program concept" video segments of varying lengths for use as science information pieces in other media programs; conducting formal and informal testing and evaluation of these test formats for appeal, credibility, clarity, and comprehensibility of style and content; and identifying additional key potential distribution partners from television media, print, Web and science centers outlets.

Funders

NSF
Funding Program: ISE/AISL
Award Number: 0129656
Funding Amount: 100000

TEAM MEMBERS

  • Beth Hoppe
    Principal Investigator
    Educational Broadcasting Corporation
  • Discipline: General STEM | Technology
    Audience: General Public | Museum/ISE Professionals
    Environment Type: Media and Technology | Broadcast Media | Websites, Mobile Apps, and Online Media

    If you would like to edit a resource, please email us to submit your request.