In the increasingly fierce competition for leisure time and educational spending, museums are seriously challenged by edutainment, the Internet, CD-ROMs, and 500-channel satellite TV. For example, if a child is interested in dinosaurs, 20 years ago a parent would have been likely to take her to the museum to see some fossils. Today, many parents would probably begin by taking her to the computer to search the World Wide Web, where a quick search reveals thousands of dinosaur web pages. If the family did not find a site among these thousands that satisfied the child's curiosity - or if they
What information are virtual visitors looking for on museum Web sites? This paper is a first step in a larger investigation into the informational value of museum Web sites. Scholars, teachers, students, museums staff, and museum visitors are the main categories of visitors examined in this study. Questions were asked of these museum audiences about their use of museum Web sites, museum databases, and other aspects of virtual visits.
WGBH is producing Seasons II and III of ZOOM, a television series featuring kids that gives viewers in the 8- to 11-year-old range a chance to explore, experiment, and share their creativity with the world. Each season would consist of 40, daily, half-hour shows -- each including a number of science and/or mathematics segments. A unique aspect of ZOOM is that every idea and activity on the show comes from a child who writes or e-mails the show and who is credited on-air for his or her contribution. Production staff and a working group of advisors with expertise in science and math education take these raw ideas and develop them into program segments and outreach projects designed to encourage "habits of mind" -- a set of problem-solving skills and dispositions toward science and math that has been developed in concert with the advisors. Three over-arching science and math-based themes also guide the way science and math are presented over the course of a season. Outreach for Seasons II and III will build on the solid base of outreach developed for Season I, and will consist of: ZOOMerang: Every child who communicates with ZOOM will get something back such as a compilation of science and math activities, jokes, poems, recipes and a series update. ClubZOOM: A set of standards-based science and math activities will be developed along with guidance for how to create after-school clubs. This effort will be pilot tested at 20 sites. ZOOMzones: These are areas in science-technology centers and museums that are devoted to ZOOM and include opportunities for youth and families to interact with science and math content featured on ZOOM. Ten pilot ZOOMzone sites were developed for Season I (from 80 applications). The number of ZOOMzones will be increased and continuing support will be offered to existing sites during Seasons II and III. ZOOMdays: During Season III, WGBH will develop ZOOMdays at shopping malls to reach youth who may not have access to ZOOMzones or ClubZOOM. ZOOMweb site: This web site provides an outreach extension to the TV series by collecting and sharing submissions; illustrating and producing science and math activities; creating a ZOOM community; providing research links to other sites; and aiding adults who are interested in furthering ZOOM's science and math activities in their homes, classrooms, museums and after-school programs.
The Tech Museum of Innovation is producing a 3,000 square-foot permanent exhibition, complementary online acitivities, and a Design Challenge curriculum to engage visitors in the exploration of Internet techologies. The goals of the project are to enhance the technological literacy of middle school students, provide the general public with tools, experience, and confidence to participate in shaping the future of the internet, and advance the informal science education community through applied research in networked exhibit technology. Two distinct features of the exhibit are: 1) The Smart Museum, a computer network linking gallery and online expereinces, and 2) "dynamic content," a set of strategies for rapid exhibit updates that will mirror the changing Internet for the life of the exhibition. The Design Challenge curriculum will be used at the museum, in outreach to classrooms and community centers, and in training sessions for science educators. The summative research will be shared with the science education community via The Tech's web site as well as professional seminars, publications and conferences.
The University of California, Berkeley is developing "Windows on Research," a two-year experimental exhibit project at the Lawrence Hall of Science focused on engaging and informing the public about current scientific research. The project will develop and evaluate different media to translate the leading edge of nanotechnology research for the science center audience by featuring live demonstrations and presentations, physical- and technology-based exhibits, and Internet-based exhibits. Formative evaluation of all products, including ongoing public focus groups and surveys, will be used to establish which of the several media, alone or combined, work best to communicate research content. The project team also is developing new assessment tools to test usability and effectiveness of the artificial intelligence and technology-based components in conveying content. The results of this prototype effort to present ongoing research in a museum setting will be disseminated to the informal science education field. The PI, Marco Molinaro, and the team from the Lawrence Hall of Science will work closely with scientists representing research in a number of nanotechnology fields. These scientists bring expertise in the areas of materials science, chemistry, education, bioengineering, mechanical engineering, molecular and cell biology, geochronology and isotope geochemistry, and psychology.
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TEAM MEMBERS:
Marco MolinaroUniversity of California-BerkeleyDarrell Porcello
The Educational Broadcasting Corporation (WNET, New York) is producing 14 half-hour episodes of "Cyberchase," with accompanying outreach, to extend the new animated television series into a second season. " Cyberchase," which began airing on PBS in January, 2002, engages children ages eight to eleven years old in the fun and challenge of mathematics. Its goal is to demonstrate the usefulness of mathematics and empower children to become mathematical problem-solvers by fostering a positive attitude toward mathematics, reinforcing basic mathematics concepts, modeling reasoning skills and motivating children to approach mathematics with confidence. The funds will also support the design and implementation of an outreach program, including materials for parents; a workshop activity kit for schools, libraries and museums; and ten pilot after-school programs. Specifically, outreach components include: A web component that provides mathematical activities and content for the target audience and their parents; A 12-page Cyberchase Magazine (50,000 copies); A 20-page Teacher's Guide (15,000 copies); Collector Cards (50,000 sets of six cards each); and a Poster Peer review, extensive evaluation and a national advisory board will inform all components.
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TEAM MEMBERS:
Sandra SheppardCarey BolsterMichael TempletonBarbara Flagg
Public Radio International (PRI) is developing and producing a three-year technology initiative in the internationally distributed news and information radio series, "The World." The series is co-produced by PRI, the BBC World Service, and WGBH/Boston. PRI will establish a Technology Desk and assign a reporter full-time to covering technology. In addition, "The World" will benefit from the full resources of the BBC Science Unit. Technology reports will be produced in several radio formats including: At least 26 direct news reports annually (approximately four minutes each); Technology updates in daily newscasts (approximately 52 minutes per year); A weekly Lab Report highlighting emerging technologies (approximately three minutes each); Three monthly in-depth features (Approximately five minutes each); Two major annual in-depth series of five installments each (approximately six minutes each). This emphasis on the latest technology developments will provide listeners with up-to-date information about important developments in such areas as nanotechnology and micro-electrical machines, quantum cryptography and genetic manipulation of agricultural products. In depth reports would cover topics such as the Human Genome Project and the influence of technology on archaeology. PRI will work with the Exploratorium in San Francisco to design and produce outreach components for the project. A web resource will be developed to extend and deepen technology covered in broadcasts over the radio. It will include further information about topics, directions for conducting experiments, transcripts of technology reports and bibliographies of additional resources. PRI and the Exploratorium also will implement a three-year pilot project to involve children from economically disadvantaged neighborhoods in the creation of online broadcasts (webcasts) on technology-related themes. This element of the project will determine whether programming derived from a news program and produced by children for children is an effective production model and whether the model is appropriate for replication.
Building on an institution-wide strategic initiative to interpret the process of science for informal learners of all ages, the Museum of Science will work over four years to develop, evaluate and implement a project to communicate the processes of science through weather forecasting. The project is based on the idea that processes involved in short-term weather forecasting are basic to the process of science. MOS proposes to create a 1,800 square foot exhibit, programs for students and teachers, an interactive website, and one-minute television spots aimed at helping people understand weather forecasting. The project is grounded in MOS strategic commitment to engaging people in the activity of science and the use of new technologies. The major component of the project is an exhibition of weather in which visitors will learn how to forecast the weather over the next few hours using different levels of technology, including naked eye observations, data from weather maps, and real-time images from space satellites and ground radar stations. Ancillary programs include educational materials for over 100 WeatherNet schools in New England, an interactive website that will reach several hundred thousand users, and television spots on the process of weather forecasting to be aired on WBZ-TV Channel 4. Over the course of its life the project will engage several million children and adults in the process of science.
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TEAM MEMBERS:
Cary SneiderMishelle MichaelsDaniel Barstow
The Exploratorium requests $1,389,665 to develop "Live @ the Exploratorium: Origins." The Exploratorium will conduct a three-year pilot project to develop an experimental series of Webcasts, related Web-based resources, and museum activities . The project will use new communications technologies to create an ongoing link between Internet and museum audiences and current scientific research efforts at observatories around the world where scientists are investigating the origins of matter, the universe, the Earth, and life itself. The Exploratorium will establish a remote connection to six science research locations investigating particle physics, cosmology, polar research, earthquake research, astrobiology and genetics. During each live Webcast museum visitors and Internet visitors will be able to interact with scientists at the remote observatories.