To better understand how audiences in public spaces, in this case those in a museum setting, relate to and make sense of the phrases “Big Data” and “Data Visualizations”, this study investigated visitors understanding of these terms. This formative study used intercepts; approaching adult visitors and inviting them to participate in a very brief interview. If the person agreed, they were asked additional questions. The first question asked about awareness of the phrase, “Big Data” or for a very small comparison group, “Data Visualization.” Visitors were then asked “How would you explain “Big
It is all very well to note the hyperbole about patents and ‘intellectual property’ in the recent battles between technology companies such as Apple, Samsung and HTC. But how can museums productively use collection items marked with a patent beyond workaday tasks of identification and cataloguing? We argue that information on patents can enhance visitors’ critical engagement with museum displays; complex ownership claims and counter-claims in patent disputes can underpin lively narratives based around museum objects. Asking why some objects and not others were patented, and how historical
To better help museum visitors make sense of large data sets, also called “big data”, this study investigated if there were generalizable ways in which visitors engage with and then make meaning of such data sets. This front-end study was designed to explore if there were different, distinct, and repeatable patterns intuited by individuals as they work with large data sets. This was a descriptive, process method using a complex card sort with an interview. Each card had the name of one food item written on it. Food items were diverse, including eggs, crackers, lasagna, apples, tofu and almonds
The National Museum of the American Indian in Washington, DC--the first national museum devoted solely to the presentation and support of the indigenous cultures of the Americas--opened its doors to the public on 21 September 2004. This paper reviews the first, second, and third waves of critical response to the museum, in order to assess the strengths and weaknesses of the New Museology in an indigenous museum context. Two distinct tales emerge from these critical responses: one of Native empowerment, and one that centers on the museum's display practices that are informed by the New
This multiplatform media and science center project is designed to engage audiences in humanity's deepest questions like the nature of love, reality, time and death in both scientific and humanistic terms. Project deliverables include 5 hour-long radio programs for broadcast on NPR stations, public events/museum exhibits at the Exploratorium in San Francisco, kiosks in venues throughout the city, and a social media engagement campaign. The audience of the project is large and diverse using mass media and the internet. But the project will specifically target young, online, and minority audiences using various strategies. The project is designed to help a diverse audience understand the impact of new scientific developments as well as the basic science, technology, engineering and math needed to be responsible, informed citizens. Innovative elements of the project include the unique format of the radio programs that explore complex topics in an engaging and compelling way, the visitor engagement strategy at the Exploratorium, and the social media strategy that reaches niche audiences who might never listen to the radio broadcasts, but find the podcasts and blogs engaging. The Exploratorium will be opening a new building in 2013 and will include exhibits and programs that are testing grounds for this project. This is a new model that aligns the radio content with exhibitions, social media, and in person events at the Exploratorium, providing a unique holistic approach. The project is designed to inspire people to think and talk about science and want to find out more. The evaluation will measure the impacts on the targeted audiences reached by each of the key delivery methods. Data will be collected using focus groups; intercept interviews with people in public places, and longitudinal panels. The focus will be on 5 targeted audiences (young adults, families with children, non-NPR listeners, underrepresented minorities, and adults without college experience). This comprehensive evaluation will likely contribute important knowledge to the field based on this multiple-platform collaborative model.
This project by teams at the University of Alaska and the Oregon Museum of Science and Industry will engage the public in the topic of the nature and prevalence of permafrost, its scale on the earth and the important role it plays in the global climate. It builds on 50 years of informal education and outreach at the Alaskan Permafrost Tunnel near Fairbanks, AK, which, since the 1960s, has been the Nation's only underground facility for research related to permafrost and climate. The project has four components: (1) a nationally distributed 2,000 square-foot traveling exhibition; (2) exhibit and program enhancements to the learning opportunities at the tunnel; (3) programs, table-top exhibits and oral history research in 27 Native Alaskan villages; and (4) an education research study. Each of these components will be evaluated over the course of the work. By upgrading the displays at the tunnel, and by taking traveling programs to the villages, the work will extend the tunnel experience across Alaska. In the villages the team will collect stories about climate change, along with samples of real ancient ice and permafrost. These stories and materials will be used in the traveling exhibit which is expected to be at three museums per year for eight years. The research component of the initiative will build on the observation to date that the tunnel has provided thousands of visitors with an underground immersive environment where they learn about the science research being conducted and engage with climate-sensitive materials (e.g., permafrost, wedge ice, frozen silt, Pleistocene bones) using all of their senses. It has been conjectured that their learning experiences are enhanced by interacting with real vs. replicated objects. As museums often contain exhibits that are more likely to contain replicated and/or virtual objects and environments, understanding the impact that these different categories of objects have on learning is important. Using both types of materials, the project will investigate differences in their efficacy in informal science learning institutions related to climate change. Real objects are postulated to have the following attributes that stimulate fuller engagement; they are (1) information-rich by virtue of such features as their texture, odor, and dimensionality; (2) at real-life scale; (3) authentic, i.e., original objects; and (4) often unique, i.e., have inherent value. Research questions will explore the potential impacts on learning of these and related features. Methods employed will be observation, video, and interviews of the public with a particular focus on visitor talk with respect to explanations and elaborations about permafrost, tipping points, climate change, and geological time.
This Pathways project focuses on research that explores diverse family visitors' engagement with and thinking about science as they experience exhibits at the Museum of Science, Boston. The research team will work closely with museum staff on the implementation of three studies during which they will systematically investigate the arc of visitors' engagement (cognitive, emotional, and physical) as the visitors experience a range of exhibits. The team will also describe how visitors' engagement relates to their thinking about science concepts. The project team uses a mix of data collection and analysis methods, including self-report measures and physiological data along with the tracking of visitor behavior to understand and articulate engagement, along with information on learners' thinking about scientific concepts and demographic information. This project will advance the ISE field by offering findings about engagement that account for the applied and complex nature of the museum setting. The research team will be able to help the ISE field move forward in terms of building theoretical understanding about engagement and offering potential lines of inquiry for future research. The results can also be used to inform exhibit and programmatic design as well as how family learning in museums is evaluated.
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TEAM MEMBERS:
Gabrielle Rappolt-SchlictmannChristine ReichSamantha Daley
This project is making novel use of familiar technology (smartphones and tablets) to address the immediate and pressing challenge of affordable, ongoing, large-scale museum evaluation, while encouraging museum visitors to engage deeply with museum content. Using a smartphone app, museum visitors pose questions to a 'virtual scientist' called Dr. Discovery (Dr. D). Dr. D provides answers and the chance to complete fun mini-challenges. The questions visitors ask are gathered in a large database. An analytics system analyzes these data and a password-protected website provides continuous, accessible evaluation data to museum staff, helping them make just-in-time tweaks (or longer term changes) to exhibit-related content (such as multimedia, lecture topics, docent training, experience carts, etc.) as current events and visitors' needs and interests change. The intellectual merit of this project is that it is building evaluation capacity among informal educators, advancing the fields of visitor studies, museum evaluation, informal science learning, and situated engagement, and is contributing to the development of novel evaluation techniques in museums. This project has many broader impacts: The Ask Dr. Discovery system is available to any venue that wishes to use or adapt it to their context. By enhancing the visitor experience and improving museum access to data for evaluation and data-driven decision making across the country, Ask Dr. Discovery has both a direct and indirect impact on museums and visitors of all types. This project is also training the next generation of STEM and education innovators by employing a diverse team of undergraduate students.
The project "Microetching of the Human Brain" endeavors to create the most comprehensive illustration of the human brain that has ever existed. Investigators will utilize reflective microetching, a process combining mathematics and optics to create an art piece that evolves based on the position of the viewer. Microetching allows the depiction of very complex brain activity at incredibly fine detail. The final piece will be a wall-sized piece of fine art experienced by a diverse population of thousands daily at the Franklin Institute in Philadelphia. Additionally, this project is an educational opportunity for undergraduate students through direct involvement in the creation of the piece. As this project spans many scientific and artistic disciplines, students will be given an opportunity to learn about fields apart from their own, to broaden their skill set, and to learn how to communicate scientific concepts effectively. This project is a collaboration between neuroscientists, engineers, physicists, and artists to address the question of whether art can be used in the dissemination of scientific understanding to new audiences in a way that gives a visceral sense of the underlying concepts. The human brain is massively complex and challenging to portray clearly. Conveying a sense of its complexity through art may inspire an interest in the brain's scientific content and inspire a new generation of neuroscientists. To produce a piece of fine art capable of sufficient detail to depict the brain at near full complexity, the piece will be executed by a technique called reflective microetching. Microetching is a high-resolution lithographic process that patterns a microtopography of periodic ridges into the surface. These ridges are engineered to reflect a point-source illumination toward a viewer when standing at a specific angle relative to the painting. Similar to darkfield microscopy, this can yield incredibly fine detail. Additionally, the angular dependence of the light adds an extra dimension that can be used to convey time, depth, or motion as the viewer walks past. The piece will feature neurons, glia, vasculature, white and gray matter, and reflectively animated circuit dynamics between areas of the brain corresponding to neural processes involved in visual self-recognition. This will infuse the piece with additional meaning, as the circuits activated within viewers' brains will be the same that are depicted in the artwork.
This award will engage the public on the issues surrounding the interaction and interdependence of human systems and natural systems. Specifically, it will engage them on human impacts and the health of salmon fisheries in the area of Sitka, Alaska. The public in this area includes the citizens of lower portion of Alaska, K-12 students frequenting the Sitka Sound Science Center on field trips, Alaskan Natives, visiting scientists, and tourists who arrive by cruise ships. The exhibit will be placed at the Sitka Sound Science Center and will include a tank of live salmon fish, a computer game, a 10 minute video, and an artist's rendition of the fishing system and salmon life cycle. The team of scientists from the University of Washington coupled with the exhibit developer, Tenji, Inc., and the outstanding artist, Ray Troll should produce an understandable and marvelously picturesque exhibit for the visitors. This will be augmented by the highly capable staff that has considerable experience in translating science concepts to the public. Media broadcasts will broaden the reach of the exhibit. While the impact of this project is not huge in terms of numbers of people, it is an important endeavor as the people in the Sitka area of Alaska will understand their role in the food system for themselves and for the many other parts of the world. Furthermore, the cruise line visitors will derive an understanding of the fragile environment of the salmon ecosystem.
This CRPA award addresses the exciting contemporary chemical science that occurs in interstellar space. The new interferometers coming online this year will enhance this new area of science and further intrigue those who engage. The plan in this award is to build an exhibit that will interest the audience with the space-based aspects, but will also engage them in understanding the chemistry that occurs in space. This is a collaborative effort between the University of Virginia and the Harvard-Smithsonian Astrophysical Observatory. The exhibit is relatively small facilitating its mobility. Thus, the authors will travel the exhibit to smaller venues in rural areas and embrace citizens who are typically under-served by educational opportunities of ISE venues. The target audience is 12-15 year old youths. Clearly, this project is meant to engage the public in both Space science and Chemistry with the ultimate hope that some individuals will even think about careers in the joint science field that is emerging from these types of behaviors.
The Designing Our World (DOW) project centers on science, technology, engineering, and mathematics (STEM) equity and addresses the need for more youth, especially girls, to pursue engineering and fill vital workforce gaps. DOW will integrate tested informal science education (ISE) programs and exhibits with current knowledge of engaging diverse youth through activities embedded in a social context. Led by teams of diverse community stakeholders and in partnership with several local girl-serving organizations, DOW will leverage existing exhibits, girls’ groups, and social media to impact girls’
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TEAM MEMBERS:
Oregon Museum of Science and IndustryAnne Sinkey