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resource project Media and Technology
Oregon Public Broadcasting is requesting funds to produce three one-hour nationally broadcast television programs, a project website, community-centered outreach coordinated by AAAS in 7 U.S. cities, a seminar discussion guide and a series of 90-second programs as part of the "Earth &Sky" radio series. The subject and purpose of the project is to attract public interest in nanotechnology by examining the social, ethical, legal and environmental issuers surrounding its application. The television programs will be produced by Fred Friendly Seminars (FFS) and broadcast on PBS. Two science museums, Boston Museum of Science and the South Carolina State Museum, and the University of California, Berkeley, will host the FFS panels. The format of the Seminars is designed to produce thought provoking and nuanced discussions of contemporary issues. Collaborative partners in the project include AAAS, Lawrence Hall of Science and ICAN Productions. The outreach initiative includes outreach to "targeted stakeholders" in 7 US cities, four 90-second radio spots as part of Earth & Sky, a project web site and a Seminar discussion guide. Inverness Research Associates and Edu, Inc. will conduct both formative and summative evaluation of the project components.
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TEAM MEMBERS: Cynthia Needham David Davis
resource project Media and Technology
Nebraskans for Public Television are producing three programs in the "Reading Rainbow" series that focus on mathematics and developing and implementing a special math outreach effort aimed at parents with a secondary audience of teachers. The programs will take a literature-based approach to mathematics which helps make it possible ". . . for children to have the same authentic experiences with math that they are coming to have with language, social studies, science and the arts." (Read Any good Math Lately? by Whitin and Wilde). The goal of the project is to expand the impact of the "Reading Rainbow" series by: - integrating quality math-oriented books with science and literary selections into the series, and - making quality children's math-oriented books more visible to parents, public librarians, and teachers and to engage children's interest in reading about and exploring math in the real world. The outreach effort will develop a special math effort directed to parents, children, and teachers. A special publication for parents and a teacher guide will be created for the new math-focused programs. The producers will work with the Family Math Project at the Lawrence Hall of Science in training parents and children and will also direct community outreach efforts towards economically and socially disadvantaged families. This effort will engage these families in math related activities through partnerships with community-based organizations and local public television stations involved in PBS's Ready to Learn Project. Partnership organizations include the National Council for Teachers of Math, Girls Inc, The Connecticut Academy for Education in Mathematics, Science and Technology, EQUALS Family Math Project, and the Weekly Reader Corporation. "Reading Rainbow" partnerships also have been established between three SSI's -- Louisiana, Michigan, and Ohio -- and PBS stations in those states.
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TEAM MEMBERS: Twila Liggett Lee Rockwell
resource project Media and Technology
Independent Broadcasting Associates, Inc., is producing a series of twelve radio features for National Public newsmagazines about the Ganges river basin in South Asia. The purpose of this series is to examine the relationships between science and culture as they converge and diverge over issues concerning the Ganga: through (a) examination of the ecology of the river in two key areas; and (b) study of the relationships between scientific and religious attitudes applied to the environmental issues raised in both reaches of the river. The radio series is complemented by a Web site and extensive educational outreach through 11 state Geographic Alliances, an AP Environmental Science module and a pilot Virtual River program developed and tested in collaboration with the Museum of Science in Boston.
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TEAM MEMBERS: Julian Crandall Hollick Kelly Alley Vinod Tare RK Sinha Graham Chapman
resource project Media and Technology
The Lawrence Hall of Science (LHS) will collaborate with the Children's Museum of Houston, Miami Museum of Science and the New California Media (an association of over 500 ethnic media organizations) to provide youth ages 7-10 with standards-based science and math activities using newpapers as a vehicle. Mathematics and science challenges, already field-tested by the LHS, are presented as educational inserts using cartoons, on a weekly or monthly basis. The content to be addressed includes numbers and operations, algebra, geometry, science as inquiry and life science through engaging formats in Spanish-language newspapers. While building on the "Newspapers in Education" program, strategic impact will be realized by demonstrating the ability of a more intensive approach to reach families of underserved and underrepresented audiences through a collaboration of print media, museums, libraries, schools and community organizations. The ultimate goal is to increase exposure to informal science education activities at museums and in Spanish-language media. Deliverables include the newspaper activities (designed for families to use at home), family sessions at local libraries, science centers, after school programs and community organizations as well as a festival and website. Promotional sessions at New California Media Expos and workshops at the Asociation of Science and Technology Centers conferences will introduce the project to media and museum partners. This project will target underserved communities in California, Texas and Florida and is estimated to reach more than 450,000 families by year three.
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TEAM MEMBERS: Jose Franco
resource research Public Programs
This article summarizes key findings of the American Association of University Women (AAUW)'s research report, "Why So Few? Women in Science, Technology, Engineering, and Mathematics" (2010). The report profiles research that demonstrates how social and environmental factors—including stereotypes, cultural beliefs, and implicit bias—act as barriers to girls’ and women’s full participation in these fields. This article provides a brief explanation of their findings and recommends what science centers and museums can do to promote girls' participation in science and math. The full report is
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TEAM MEMBERS: Andresse St. Rose Katie McCarthy
resource project Media and Technology
WGBH will develop, produce, and distribute a comprehensive project that will review science of the twentieth century. The major components of the project will be a series of five, two-hour, prime time documentary programs for PBS, an outreach campaign to involve the public through informal and formal science education institutions and organizations, material for use in formal classrooms, and a science museum component. The focus of the series will be to review the science of the twentieth century by telling the dramatic story of the struggle to understand ourselves and our world over the past 100 years -- a time when science advanced further than in previous eras combined and when scientific discipline underwent a revolution. However, because at the close of the century there is an ever-widening gap between what scientists know and what most of the public comprehends, the series will explore the century's most enduring scientific endeavors with each two-hour program probing several related fields of investigation and application: views of the universe and of matter; origins of the Earth and of life; health, medicine, and the human body; human nature and behavior; and technology and engineering. It will offer viewers an opportunity to view 100 years of scientific pursuits as a whole, to recast their perceptions of science and scientists, and to be intrigued and inspired by a view of science as a never-ending and deeply human quest for answers and solutions. The outreach component of the project include: Video-based Components - videocassettes of the series, video modules selected for classroom use, level one videodiscs, and a prototype for a CD-ROM for home learning. A Discovery Challenge Activity - a national campaign targeted primarily for girls and boys 11-14 years of age. The two-phase activities will be offered through middle school science and social studies classes; through youth groups such as Girls Inc., Family Science Programs, 4-H, and Girls and Boys Clubs; at museums and science centers; and through other informal education outlets. Activities will be designed so they can be undertaken by youth with a wide range of interests, learning styles, and skills. Print Components - teacher's guide, video module activity guide, videodisc guide, poster, and a companion trade book. On-line Component - an electronic bulletin board and e-mail center related to the project. Public access sites will be established in libraries, community centers, and schools throughout the country and members of the public with home computers will be able to connect to WGBH at no cost. Service and activities offered on-line will include the ability of viewers to critique programs, ask questions of the production team, download educational materials, and ordering project material. The bulletin board will provide an electronic forum for educators to exchange strategies and ideas as they use the project's resources and enable participants in the Discovery Challenge to tap into the on-line resources and share information. The on-line component will be managed and controlled at WGBH. Museum Component - consisting of a museum tool kit and activities to be incorporated Science-by-Mail. Paula Apsell, executive producer for NOVA and director of the WGBH Science Unit, will serve as executive-in-charge of production. Jon Palfreman will be executive producer and will head up a project team consisting of the executive editor, Thomas Friedman, a senior producer, and two producers. Outreach activities will be the responsibility of Beth Kirsch, Director of Educational Print and Outreach, and Simone Bloom, Outreach Manager.
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TEAM MEMBERS: Paula Apsell Thomas Friedman Jon Palfreman
resource evaluation Media and Technology
SciGirls is a national outreach program of DragonflyTV supported by a grant from the National Science Foundation's Program for Gender Equity. SciGirls empowers PBS outreach professionals and science museum educators, often partnering with local youth organizations, educators and parents, to deliver hands-on science encouragement and career guidance to girls in their communities. SciGirls is based on existing standards-based DragonflyTV outreach resources, which teach scientific inquiry.
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TEAM MEMBERS: Valerie Knight-Williams Divan Williams Twin Cities Public Television
resource project Media and Technology
Screenscope, Inc., is producing three programs in the PBS series, "Journey to Planet Earth." The series has the goal of helping the general public understand and cope with the difficulties of developing a global agenda that addresses the environmental concerns of the next millennium. The series will examine the earth using the latest satellite imagery as well as from providing a more closeup view through the eyes of people who inhabit the many different regions of the world. It will use intimate personal portraits to show how people's every day lives are affected by both local and global environmental pressures. The series will link the sciences with economics, politics, geography, and history. Each episode will feature four to five related stories and case studies selected from different geographic regions and about people from different ethnic and cultural backgrounds. The television series will be supported by an informal, community-based outreach program in science museums and neighborhood centers, activity kits and teaching guides, interactive workshops on the World Wide Web, and strategic partnerships with environmental organizations to raise public awareness of the series and the outreach activities. The Co-PIs and producers of the television series are Marilyn and Hal Weiner. They will work closely with a group of advisors including: Chet Cooper, Battelle/Pacific Northwest National Laboratory; Edward Frieman, Director Emeritus of the Scripps Institution of Oceanography and Vice Chancellor of the University of California; Nay Htun, United Nations Development Programme; Tom Lovejoy, Counselor to the Secretary for Biodiversity and Environmental Affairs, Smithsonian Institution; Per Pinstrup-Andersen, International Food Policy Research Institute; and Maurice Strong, Chairman of the Earth Council and former Secretary-General of the United Nations Earth Summit in Rio de Janeiro. In addition, each episode will have two research scientists who are experts on specific disciplines being featured. Outreach will be developed in association with the Chicago Academy of Sciences.
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TEAM MEMBERS: Marilyn Weiner Hal Weiner Barbara Flagg
resource project Public Programs
Communicating Ocean Sciences to Informal Audiences (COSIA) is an innovative project that creates unique partnerships between informal science education institutions and local colleges conducting research in ocean sciences, with an emphasis on earth, biological and geochemical sciences. The project enables over 100 undergraduate and graduate students that are enrolled in the Communicating Ocean Sciences college course to create engaging learning activities and teaching kits in conjunction with their informal education partners. Institutional teams include: Long Beach Aquarium and California State University-Long Beach; Hatfield Marine Science Center and Oregon Sea Grant at Oregon State University; Virginia Aquarium and Science Center and Hampton University; Liberty Science Center and Rutgers University; and Lawrence Hall of Science and University of California-Berkeley. Students learn valuable outreach skills by providing visiting families and children with classes, guided tours and interactive learning experiences. Deliverables include a three-day partner workshop, a series of COSIA Handbooks (Collaboration Guide, Informal Education Guide and Outreach Guide), an Informal Science Education Activities Manual and Web Bank of hands-on activities. Strategic impact will be realized through the creation of partnerships between universities and informal science education institutions and capacity building that will occur as informal science institutions create networks to support the project. It is also anticipated the evaluation outcomes will inform the field abut the benefits of museum and university partnerships. The project will impact more than 30,000 elementary and middle school children and their families, as well as faculty, staff and students at the partnering institutions.
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TEAM MEMBERS: Catherine Halversen Craig Strang
resource project Public Programs
The Lunar and Planetary Institute (LPI) will use $286,915, or 67% of a $430,373 total project budget, over three years to develop "SkyTellers," a space science and astronomy resource for small informal (and formal) learning settings such as planetariums, museum classes, school and community libraries, youth groups and home school settings. LPI educators and science staff, in consultation with a Native American master story teller, evaluation consultants, and an advisory board, will develop 12 SkyTeller topics. Each SkyTeller topic pairs a myth or legend (primarily but not exclusively Native American) with a relevant science story (Sky Story/Science Story) that explains our current understanding of the phenomenon that the ancient tale sought to explain. Ancillary materials (illustrations produced by LPI graphics staff, images from the latest in space science missions and research) will complete the 12 story sets to be used by informal and formal science educators at a variety of venues. Extensive formative and summative evaluation (alpha and beta testing) at multiple test venues is designed to insure high quality informal science education products.
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TEAM MEMBERS: Stephen Mackwell Stephanie Shipp Joseph Hahn
resource project Public Programs
This project's interdisciplinary team will carry out research and training that will identify ways for professionals in science, technology, engineering, and mathematics (STEM) to engage with public audiences that currently lack the community connections, resources, time, or know-how to gain access to science education and to scientists. The project will create real and on-line materials for scientists to convey the excitement, content, and relevance of their own research to public groups whose values, professions, or aesthetic and cultural backgrounds are connected to that research topic. The project will also foster ways for scientists to understand that members of the public can provide valuable input to science. Research and evaluation on the development of this innovative public engagement model "the STEM Ambassador Program (STEMAP)" will be conducted to provide insights into the effectiveness and extensibility of the STEMAP model. This approach integrates three existing elements of science engagement that have previously not been linked: design thinking, informal science education communication skills from museum work, and connecting scientists' research with the existing values of particular community groups. Robust evaluation will enhance effectiveness of in-person and online trainings; research will provide understanding of how different science learning models can be integrated and enhanced for public audiences and for scientists. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. Science and society need innovative and transformative ways to interact synergistically. Given the deep knowledge and contagious passion for their research, STEM professionals can bring unique assets to directly engage public audiences, especially important the traditionally underserved public groups. Members of the public in turn have the potential to provide novel ideas, data, and insights to support researchers. The project's exploratory research will help understand how STEM professionals can broaden participation by themselves engaging unengaged publics with the excitement of science and science knowledge in ways that are congruent with academic rewards. The project team will integrate three existing NSF-funded models: a) Research Ambassador Program, b) Portal to the Public, and c) Design Thinking. A cadre of faculty and graduate students will be trained in "STEM Ambassadors" workshops, in which social scientists and community group representatives will help STEM Ambassadors identify public groups with interests that connect to the scientist's research. Engagement events will occur in community venues, e.g., churches, factories, and day care centers, etc. Case studies and evaluation instruments answer research questions about: the role of empathy in the formation and change of identity; relationships between public audiences, mode of engagement, and identity shifts; and motivational drivers for STEM Ambassadors and public audiences. The intellectual merit is the training and evaluating of 50 STEM Ambassadors (via 100 outreach events involving approximately 5000 individuals from community groups); strategies that encourage STEM professionals to engage with underrepresented publics; and insights on how to integrate multiple education models. STEMAP will disseminate its findings and new resources through the STEMAP website. In addition, the dissemination efforts will be extended through: collaboration with the NSF-funded PoPNet Expansion Project and the Centers for Science and Mathematics Education (CSMEs); presentations at national science professional organizations, such as the AAAS, as well as through the CAISE Wiki and the National Alliance for Broader Impacts (NABI). STEMAP will create a process for other NSF PIs to generate, evaluate, and articulate their research and its applications to public groups that lie far outside academia.
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TEAM MEMBERS: Nalini Nadkarni Shelley Goldman Rebecca Menlove Caitlin Weber Natalie Toth
resource project Public Programs
University of California, Berkeley's Lawrence Hall of Science (LHS), in partnership with the Children's Hospital and Research Center Oakland (CHRCO), proposes to design, develop, implement, and evaluate a hospital-based educational program using pedagogically rich mobile learning experiences with age-appropriate K-12 health sciences content. LHS staff will combine educational technology, curriculum, and learning research expertise to create a new, inquiry based health science program delivered through tablet computers or PlayPads. The interactive media, digital stories, and gaming on PlayPads will feature everyday concepts and important foundations in health education based on the science content and learning frameworks from successful science curricula created at LHS. Hospital patients and their families, visitors, staff, and volunteers will encounter PlayPads with finished waiting room exhibit media stations designed and constructed by Exploratorium Exhibit Services, on teaching carts deployed by hospital educators, and through individual check-out units. PlayPads content will also be available outside of the hospital setting through the Internet for extended use on personal mobile devices and computers. The mission of the PlayPads program is to increase exposure of the hospital-going public to topics directly relevant to healthy lives and families through mobile technology. PlayPads will be an inviting experience for youth, framing interactions with driving questions and common misconceptions to inspire the curiosity of participants. Youth ages 8 to 16 will experience wide-ranging interactives including: games that show the hazards of smoking, simulations of blood flow through the heart, brain quizzes to hone memory function, or lively info-graphics about the nutritional shortcomings of junk food. Given the recent strides in the affordability of touch screen technology and the rapid adoption of mobile computing ecosystems, this is an unprecedented time to build a ubiquitous health educational program within a contextually relevant environment like a hospital. PlayPads will be a model for delivering health education content in a unique educational setting leveraging the great strides in consumer mobile technology. By working with a strong, local hospital partner that serves a highly diverse ethnic and socioeconomic population, LHS staff will ensure the portability of the program for future healthcare providers. With the extensive private and public networks of both LHS and CHRCO, PlayPads will potentially have a lasting impact on health education efforts in the San Francisco Bay Area and beyond.
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TEAM MEMBERS: Darrell Porcello