In 2011, the Institute of Museum and Library Services awarded the Wildlife Conservation Society (WCS) a Museums for America – Engaging Communities grant to explore the development of a new family exhibit at the Bronx Zoo, "Safari Adventure." Our aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States. The IMLS grant allowed us to take a multi-faceted approach to inform our current thoughts about useful nature exhibit practices and what resonates with our audiences. Through evaluation, prototyping, visits to other institutions, workshops, and community focus groups, we explored themes of child nature play, intergenerational learning, community engagement, and barriers to access. We are disseminating the various reports and products from this process to publicize our findings to the larger professional community. The Wildlife Conservation Society, founded in 1895 as the New York Zoological Society, saves wildlife and wild places worldwide through science, conservation action, education, and inspiring people to value nature. We are the world’s most comprehensive conservation organization, currently managing about 500 conservation projects in more than 60 countries and educating millions of visitors each year at our five living institutions in New York City: the Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo. Our conservation programs work directly with animals such as gorillas, elephants, condors, and penguins, and we manage more than 200 million acres of protected lands around the world.
This report presents and analyzes the findings from a front-end evaluation conducted by Randi Korn & Associates (RK&A) regarding the concept for "Safari Adventure," an exhibition being developed at the Bronx Zoo by the Wildlife Conservation Society (WCS) in Bronx, NY. The aim of Safari Adventure will be to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our
This preliminary report, prepared by New Knowledge Organization Ltd. in collaboration with Pennsylvania State University, summarizes evaluation results from the development of an online and in-person national training program to support the creation of a National Network for Ocean Climate Change Interpretation (NNOCCI). The project also explored whether and how training might prove to be an effective and efficient vector for increased public literacy about ocean climate science at a national level.
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TEAM MEMBERS:
New England Aquarium CorporationJohn Fraser
NNOCCI is a collaborative effort led by the New England Aquarium with the Association for Zoos and Aquariums, the FrameWorks Institute, the Woods Hole Oceanographic Institution, the National Aquarium in Baltimore, Monterey Bay Aquarium, the New Knowledge Organization in partnership with Penn State University and the Ohio's Center for Science and Industry. With support from the National Science Foundation Climate Change Education Partnership program, NNOCCI's goal is to establish a national network of professionals who are skilled in communicating climate science to the American public.
This study assessed visitor outcomes from attending presentations by members of the National Network for Ocean Climate Change Interpretation [NNOCCI] community of practice at four test aquariums and two control site aquariums where climate change interpretation is delivered by professional environmental educators who have not received NNOCCI training. Four unique self-complete surveys were developed, each collecting comparable demographic data and then each uniquely querying: obligations to act on climate change information for people, animals or the ocean; confidence that actions will result
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TEAM MEMBERS:
New England Aquarium CorporationJohn Fraser
Free-choice learning and, derivatively, free-choice environmental learning emerges as a powerful vehicle for supporting diversity in learning styles (Falk & Dierking, 2002). In this article, I argue that free-choice environmental learning holds great potential for enabling us to understand what is at stake in environmental learning and thus help us build a sustainable future. I examine the different informal learning contexts for children, home (family and play), museums, zoos, nature parks and wilderness, among many others, and offer an explanation for how learning occurs in these settings
This nationwide study sought to detect and evaluate the shifting priorities of today's attractions visitors and how their needs and wants drive their behavior. The data revealed trends in how people view, plan for, and react to their world as they travel throughout the country. The research compares recent findings to pre-recession studies to track key shifts in consumer behavior in the post-recession era.
This paper presents an overview of methodology and findings from research that aimed to demonstrate, describe, and discuss actual cases of audience research conducted by museums with living collections (i.e. botanical gardens, arboreta, zoological parks, and aquaria). This research analyzes these museums' rationales for conducting evaluation studies, their chosen methods of implementation, the advantages and disadvantages of the chosen methods, and the consequences of the resulting data. The cumulative results of this research serve as a guide for professionals responsible for the operation of
In this paper, researchers at the University of Queensland discuss findings from investigations on conservation learning at two Queensland ecotourism sites—a three hour whale watching cruise operating from the Gold Coast and turtle viewing at Mon Repos Turtle Rookery, Bargara. The researchers present a set of five challenges they faced in this research, as a warning to all who might dare to attempt similar studies. Their experience has demonstrated that the famous adage of show business, “Never work with children or animals” can indeed apply in wildlife tourism research.
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TEAM MEMBERS:
Karen HughesRoy BallantyneJan Packer
In this article, Jacksonville State University's Stephen Bitgood discusses findings from a study that examined two aspects of the public image of visitor facilities: the expectations of what is likely to be found at different types of facilities; and, some general perceptions of these different types of visitor facilities. Facility types included science museums, history museums, historic sites, state parks, natural history museums, and art museums.
The University of Washington’s Museology Program, in partnership with the Woodland Park Zoo and the Learning in Informal and Formal Environments Research Center is developing a model of university-community collaboration where students work with client museums, zoos and aquaria to evaluate exhibits and programs under the guidance of a research mentor. Students will gain experience in audience research and evaluation, as well as in project management, collaboration, and leadership. Staff at participating museums will advance their personal knowledge about visitors and the field of museum evaluation. The project will prepare a new generation of evaluators and museum practitioners through an innovative apprentice-styled laboratory that integrates the strengths of mentoring, fieldwork, academics, and client-centered experiences. Project Advisors include John Falk, Julie Johnson, Randi Korn, Marjorie Schwarzer, and Patterson Williams. Project started January, 2009 with 24 graduate students in the first cadre.