Until today museums have tried to identify and segment their audiences based on their demographics. After years of conducting research in the US, John Falk in 2009 introduced a descriptive and predictive framework for identifying visitors on the basis of their motivations, as related to identity. This article summarises Falk’s innovative framework as described in his book Identity and the Museum Visitor Experience (2009), in addition to his presentation at the Visitor Studies Conference at the Victoria and Albert Museum in January 2010. In addition the article draws on the author’s related
This thesis investigates how people make meaning in and from museums, through encounters with artefacts which are mediated by portable digital technologies. It provides evidence that technology can help to manage the amount of information visitors encounter, instead of increasing it, through activities which structure the use of technology. One such activity - visitor-constructed trails through museums - is studied in depth, with attention to how (and to what extent) the activity is structured, the contexts in which it takes place, and how various tools and resources mediate and support the
Through the Planet Earth Decision Theater project, the Science Museum of Minnesota and its partners will upgrade the museums current SOS exhibit with new SOS learning experiences, produce for the SOS community a new SOS film about the role of humans as the dominant agents of global change and two new presenter-led SOS programs based on the film with one version utilizing an audience feedback mechanism called iClickers. SMM also will complement its Planet Earth Decision Theater and the Maryland Science Center s SOS exhibit with the addition of Rain Table (a new interactive scientific visualization platform) at both locations to further reinforce the Anthropocene messages of the new SOS film and programs. SMM will conduct extensive evaluations of the new SOS film, programs and Rain Tables. SMM s partners on this project include the NOAA Environmental Visualization Lab, University of Minnesota's National Center for Earth-surface Dynamics, University of Minnesota's Antarctic Geospatial Information Center, University of Minnesota's Institute on the Environment, Maryland Science Center, Oregon Museum of Science and Industry, Institute for Learning Innovation, George Mason University s Center for Climate Change Communication, and the Electronic Visualization Laboratory at University of Illinois-Chicago.
The Environmental Scientist-in-Residence Program will leverage NOAA s scientific assets and personnel by combining them with the creativity and educational knowledge of the pioneer hands-on science center. To do this, the program will embed NOAA scientists in a public education laboratory at the Exploratorium. Working closely with youth Explainers, exhibit developers, and Web and interactive media producers at the Exploratorium, NOAA scientists will share instruments, data, and their professional expertise with a variety of public audiences inside the museum and on the Web. At the same time the scientists will gain valuable skills in informal science communication and education. Through cutting-edge iPad displays, screen-based visualizations, data-enriched maps and sensor displays, and innovative interactions with visitors on the museum floor, this learning laboratory will enable NOAA scientists and Exploratorium staff to investigate new hands-on techniques for engaging the public in NOAA s environmental research and monitoring efforts.
This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.
I hear a lot about how we need a new business model for museums or that the current business model is broken. We have business models; we just may need to evolve them.
For museums, continuing revenue comes from four sectors (Visitors and Program Customers, both earned revenues, and Public and Private Supporters, both support revenues), each with its own interests. This article focuses on earned revenue opportunities and how to think about them, particularly those available to children’s museums.
Luckily enough, more democracy is always called for. Even in countries that can truly be described as democratic. And democracy (which is a constant reference in these pages) is increasingly related to knowledge, be it about whether growing GMOs, starting nuclear energy production or allowing the choice of a child’s gender through IVF techniques. The need to make democratic decisions on controversial issues, which increasingly imply scientific and technological knowledge, comes from the bottom, as citizens voice – sometimes even vehemently – the desire to express themselves.
Sally Duensing previously worked at the Exploratorium in San Francisco and is now based in London where she carries out research on science communication. In this interview, she tells about her experience as an evaluator of the Decide project, one of the most successful discussion games ever designed. Years after its creation, Decide is still used nearly all over the world. Its main strong point is that it allows to grasp the standpoint of the others and, at the same time, to express your own standpoint in a mutual exchange of experience; in addition, the interface and the game rules allow to
Museums have a great potential to facilitate the political engagement of citizens, intended not in the sense of taking part to the “party politics”, but as full participation in the systems that define and shape society.
To inform development of the Curious by Nature exhibit and related programs, staff at the Palo Alto Junior Museum & Zoo (JMZ) wants to hear from parents. Staff are especially interested in the experience of families with children who have special needs. In recent years the JMZ has developed an audience in this community of often close-knit friends and organizations. JMZ is also part of a successful collaboration with Abilities United and PACE (Pacific Autism Center for Education) in which disabled adults volunteer in the Zoo on a weekly basis. The institution’s intimate nature, good design and
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TEAM MEMBERS:
Wendy MeluchPalo Alto Junior Museum & Zoo
The Palo Alto Junior Museum & Zoo offers a satisfying mix of interactive exhibit experiences, close-up animal viewing, and a warm, welcoming staff in a small-scale setting which makes it easily manageable for families with special needs. In recent years the JMZ has attracted and embraced this audience of often close-knit friends and organizations. In addition to an ongoing dialog with visitors at the institution, on multiple occasions JMZ has invited families to participate in community conversations to share their perspectives, experiences and suggestions.
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TEAM MEMBERS:
Wendy MeluchPalo Alto Junior Museum & Zoo
Brown University, a founding member of the 72-member New England Science Center Collaborative (NESCC), is leading Seasons of Change, a traveling exhibit development project involving members of NESCC as well as the 31-member North Carolina Grassroots Science Museums Collaborative. The key concept of the exhibit is how regional iconic "harbingers" are related to climate change - for example, the impacts of a changing climate on the maple syrup industry in New England and shifts in bird migration patterns in North Carolina. Two customizable and modularized versions of an approximately 900 square foot exhibit on local impacts of climate change are being produced for small and medium-sized venues. The project expects to serve approximately 1.5 million visitors in the two regions and is positioned as an innovative model for other regions of the country. A citizen science program will be developed by staff at TERC for those participating centers with outdoor venues. The exhibit is being designed by Jeff Kennedy Associates and MegaFun simulation software designers. NESCC is also developing a project Web site. Goodman Research Associates is conducting both formative and summative evaluation processes on visitor learning and on the project's collaborative process. The Association of Science-Technology Centers will manage the two tours.