This article proposes a classification of the current differences between online videos produced specifically for television and online videos produced for the Internet, based on online audiovisual production on climate change. The classification, which consists of 18 formats divided into two groups that allow comparisons to be made between television and web formats, was created through the quantitative and qualitative content analysis of a sample of 300 videos. The findings show that online video's capacity to generate visits is greater when it has been designed to be broadcast on the
DATE:
TEAM MEMBERS:
Alicia de Lara GonzalezJose Garcia-AvilesGema Revuelta
Citizen science continues to grow, potentially increasing competition among projects to recruit and retain volunteers interested in participating. Using web analytics, we examined the ability of a marketing campaign to broaden project awareness, while driving engagement and retention in an online, crowdsourced project. The campaign challenged audiences to support the classification of >9,000 pairs of images. The campaign was successful due to increased engagement, but it did not increase the time participants spent classifying images. Engagement over multiple days was significantly shorter
DATE:
TEAM MEMBERS:
Alycia CrallMargaret KosmalaRebecca ChengJonathan BrierDarlene CavalierSandra HendersonAndrew Richardson
Social media is increasingly being used by science communicators, journalists and government agencies to engage in discourse with a range of publics. Despite a growing body of literature on Twitter use, the communication of science via Twitter is comparatively under explored. This paper examines the prominence of scientific issues in political debate occurring on Twitter during the 2013 and 2016 Australian federal election campaigns. Hashtracking of the umbrella political hashtag auspol was used to capture tweets during the two campaign periods. The 2013 campaign was particularly relevant as a
DATE:
TEAM MEMBERS:
Merryn McKinnonDavid SemmensBrenda MoonInoka AmarasekaLea Bolliet
In a sustainable world, human needs would be met without chronic harm to the environment and without sacrificing the ability of future generations to meet their needs. Addressing the grand challenge of sustainability, the U.S. National Science Foundation (NSF) has developed a coordinated research and education framework, called the Science, Engineering, and Education for Sustainability (SEES) portfolio (http://www.nsf.gov/sees). The growing family of SEES activities, currently consisting of 11 programs, represents a major interdisciplinary investment by NSF that reflects the following topical
DATE:
TEAM MEMBERS:
Tim KilleenBen Van Der PluumMarge Cavanaugh
Whereas the evolution of snow cover across forested mountain watersheds is difficult to predict or model accurately, the presence or absence of snow cover is easily observable and these observations contribute to improved snow models. We engaged citizen scientists to collect observations of the timing of distributed snow disappearance over three snow seasons across the Pacific Northwest, U.S.A. . The primary goal of the project was to build a more spatially robust dataset documenting the influence of forest cover on the timing of snow disappearance, and public outreach was a secondary goal
DATE:
TEAM MEMBERS:
Susan Dickerson-LangeKarla EitelLeslie DorseyTimothy LinkJessica Lundquist
A hybrid combination of art and science is used to communicate science in a primary school setting. The purpose of the work is to enhance student awareness of the science behind understanding the global climate system with a focus on the cryosphere. An experiment in communicating science is conducted by taking the collaborative experiences of a professional artist and scientist, which are then combined and projected onto an ostensibly everyday primary school classroom project. The tangible end result is a stand-alone contemporary art work that then is the focal point of community-based
The literature illustrates how media research on the energy question is characterized by a limited focus on separate energy options, resulting in a lack of research into the diversity of and mutual relations between various energy options. This paper reports on a quantitative content analysis of eight Belgian newspapers (N=1181), focusing on whether certain energy options are systematically more covered in certain regions, types of newspapers and/or types of newspaper sections. The results show that five energy options dominate the debate and that there are minimal differences per region, but
DATE:
TEAM MEMBERS:
Pieter MaeseeleKarel DeneckereKoen PanisSteve Paulussen
Scientists often cite discrepancy between scientific values and news values as a primary factor in poor quality science reporting. The goal of this study was to understand how news values including conflict and controversy affect science communicators’ evaluation of press releases containing quotes from outside expert sources. Results of an online survey experiment suggest science communicators find a climate science press release with an outside expert quote that introduces controversy to be more newsworthy. However, when a science communicator attributes relatively high importance to
The urgent state of our global environment calls for collective action, which depends in large part on effective science communication for better understanding and awareness. Activities and institutions that provide opportunities to learn about nature all ultimately rely on scientific findings about nature. Although science produces the knowledge and information about nature, for the content to be accessible and meaningful to the general public, it needs to be processed by what I call science content design. This process is similar to the concepts of interpretation in tourism, or aesthetic
Previous studies on public engagement with science have identified various difficulties in the encounters between experts and lay people. However, there is a scarcity of research investigating expert-youth interaction. In this paper we focus on the interactive framings of an informal PES event. Based on a case study involving a climate change panel discussion and a simultaneous online chat, both aimed at young people, we discuss the multiplicity of framing. Further, we look for “misbehaviours” which challenge the rationality and norms of the event. Our findings indicate that the frame of
This paper explores media coverage of climate science through a selection of Spanish newspapers (El País, El Mundo, ABC, Expansión and Levante). We selected a stratified random sample of 363 items to be studied for eleven years (2000-2010). Content analysis allowed us to find out media attention paid to climate science, prevalence of informative tables, evaluation and characterization of news, as well as the presence of questioning or rejection of climate change. According to main results, press coverage of climate science in Spain was mainly focused on the consequences rather than on the
Most accounts of an ideal scientific discourse proscribe ad hominem appeals as one way to distinguish it from public discourse. Because of their frequent use of ad hominem attacks, the Climategate email messages provoked strong criticisms of climate scientists and climate science. This study asks whether the distinction between public and scientific discourse holds in this case and thus whether the exclusion of ad hominem arguments from scientific discourse is valid. The method of analysis comes from the field of informal logic in which argument fallacies like the ad hominem are classified and