The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
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TEAM MEMBERS:
Roberto SalazarGilbert SanchezRobert Russell
This project will explore new ways to reach a broadcast audience wider than those who normally would watch an NSF funded television program on PBS. The PI will define new, non-competitive relationships between PBS and other broadcast or cable venues and will explore incentives for pursuing such relationships. The specific tasks to be conducted under the grant include: developing and testing procedures for distributing a program or series in a venue in addition to PBS, implementing such distribution, and evaluating the impact on audience size in the new venue as well as on subsequent broadcast on PBS. The final report will document the results of this research and describe the steps required to arrange for multiple venues. This project represents examination of an untested idea, the results of which may establish the basis for significantly increasing the impact of broadcast programming supported by NSF. Traditionally, when PBS has agreed to schedule a program or series, they have insisted on a window of exclusivity for a period three years. If the data from this project indicates that broadcast of a PBS program in a new venue reaches new audiences and, potentially, attracts some of that audience to PBS, it should establish a more open attitude on the part of PBS toward multiple venues at a much earlier time.
The Media Working Group is producing a one-hour documentary about a group of undergraduate women at Ohio State University who are pursuing non-traditional paths of study in a variety of technology and science fields. The Gender Chip Project is designed to provide role models and encouragement for girls (ages 14-18) and young adults who wish to enter STEM careers; and to raise general public awareness about the continuing need to develop STEM education and career opportunities for young women. The broadcast documentary will be complemented by distribution of the program with additional material on DVD. The project will also design a website for Guidance Counselors and young women contemplating STEM education. Project evaluation will be conducted by Kathleen Tyner, Lead Evaluator from Hi-Beam Consulting in San Francisco.
The Educational Broadcasting Corporation (WNET) is researching and testing an experimental, short format television broadcast and Web project entitled, "Science InSight." The goal of this experimental research is to determine if short-format television segments can successfully increase Americans' understanding of and interest in new research in science and technology and, if they can, which of several possible formats is likely to be most successful. During this research and development phase, WNET will test the viability of the project model and develop and refine the model for use in a selected group of media venues such as the forthcoming PBS weekly public affairs program, "Public Square." The specific activities to be undertaken in the research phase include: assembling an expert board of up to six advisors with expertise in science, science journalism and media; producing three experimental, short-format, "program concept" video segments of varying lengths for use as science information pieces in other media programs; conducting formal and informal testing and evaluation of these test formats for appeal, credibility, clarity, and comprehensibility of style and content; and identifying additional key potential distribution partners from television media, print, Web and science centers outlets.
The Computer Museum in Boston, MA is requesting a SGER of $49,000 to support preliminary research into the use of virtual reality as a tool for informal science. Using a virtual reality environment of the human cell, they will test to determined: 1) if people gain a physical understanding of the human cell, including a sense of scale, the shape and location of elements, and the physical relationship between elements, and 2) if people gain an understanding of the concept of a system by interacting in the virtual world of the human cell. The PI will be David Greschler, Exhibit Developer at the Museum. He has developed two major exhibits at the Museum, has worked at the MIT Media Laboratory, and has taught educational software design at the Harvard Graduate School of Education. Eben Gay will be co-PI and will have oversight for the software development of the virtual reality. He has been Principal Engineer at Digital Equipment Corporation since 1980 and has been building virtual realities since 1982.
The Educational Broadcasting Corporation (WNET in New York) is developing and producing a new public television project exploring cutting-edge technology. The project consists of an eight-part hourly broadcast component; six 60-second "mini-programs;" a World Wide Web component; and extensive educational outreach targeted to adults aged 25-39 and older. The topics for the eight programs in season one are: Replacements - prosthetic devices and biologically electronic artificial body parts In Search of Eve - the race to decode the human genome Light of the 21st Century - Fiber Optics Nanotechnology - molecular manipulation of materials Technospy - technologies used to gain information Sports Technology - the pursuit of better equipment and training regimes Artificial Intelligence - efforts to create computers the mimic human intelligence Appropriate Technologies - technologies that use local, inexpensive material Beth Hoppe, WNET's Director of Science Programs will serve as Executive Producer for the series. Each of the programs would be produced by an independent producer selected by WNET. Content advisors include: Angela Christiano, Departments of Dermatology, Genetics and Development, Columbia University; Sheila Sen Jasanoff, Harvard University JFK School of Government; Horace Freeland Judson, Center for History of Recent Science, George Washington University; Michio Kaku, theoretical physicist, CUNY and host, Explorations radio series; Wilfred Pinfold, Microprocessor Research Labs, Intel Corp.; and Barbara Wilson, chief technologist, NASA's Jet Propulsion Laboratory
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TEAM MEMBERS:
Beth HoppeTamara RobinsonWilliam GrantBarbara Flagg
This proposal will develop and disseminate locally developed STEM-rich audio programs for the traveling public, in particular vacationing families, using emerging traveler information technologies, traveling festival kits, and an interactive website. The project is linked to the 220-mile Eastern Sierra Scenic Byway that traverses a dramatic landscape, rich in natural resources and unique contributions to scientific research. Collaborators include the Eastern Sierra Institute for Collaborative Education and the University of California at Berkeley's Lawrence Hall of Science.
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TEAM MEMBERS:
Michael CollopyBarbara AndoJacque Ewing-TaylorSusan Szewczak Clark
The centerpiece of 3rd Rock Reality was a daily audio podcast-young, snappy, and fresh with the African-American experience prominent in its multicultural orientation, linked to bi-weekly video podcasts in the format of teleconferences. The target audience was 18-30 year old minorities. Partners were Howard and Clark Atlanta Universities, Woods Hole Research Center, Boston College, Hunter College, Harvard University and Yale University.
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TEAM MEMBERS:
Stephen CurwoodCynthia WinstonShorna Allred
The program producers at the World Media Foundation seek $550,000 over three years to produce and present to listeners vital stories about scientific inquiry and technological developments related to environmental change. These presentations, entitled Living on Earth, are broadcast weekly on more that 240 National Public Radio member stations in the United States. The producer intends to develop the program into a one-hour format from the current 30 minute broadcast. Audience participation will be encouraged through call-in question and answer sessions about science and ecology.
The Nanomedicine Explorer kiosk at the Museum of Science, Boston provides opportunities to learn about nanomedicine, nanotechnology, cancer biology, new research in cancer diagnosis and therapy, and the process of medical research from bench to bedside. This report is the formative evaluation of the prototype of this kiosk, presenting the results of visitor observations, exit surveys, and interviews. The findings of these data served to provide the Nanomedicine Explorer production team a basis from which to make improvements to the program, which was released as Version 1.0 in May of 2009
This formative evaluation looks at the second version of a poster created to help visitors visualize the nanoscale structures in a butterfly wing. This version includes annotations to call out the different structures of the butterfly wing and reflects changes made to better align the illustration with scientific content.
A formative evaluation was conducted on Three Drops, an Immersive Digital Interactive (IDI), that allows visitors to interact with simulations of water at different size scales where different physical forces dominate. This evaluation revisits the exhibit after changes were made to address issues identified in the first series of formatives.