This paper presents an overview of evaluation efforts at the Canadian Museum of Civilization Corporation, which consists of two major national museums--the Canadian Museum of Civilization and the Canadian War Museum. The authors explain how their "do-it-yourself" evaluation approach as a model for other museums with very limited resources.
In this paper, Sara Gaspar Hernandez discusses how cultural differences between social groups influence vistiors' experienes at science museums. Hernandez discuses methods used at her institution, UNIVERSUM Science Museum in Mexico City, to study, create and sustain exhibits that are respectful of individual and group differences. Findings from an evaluation of an exhibit on eclipses are outlined.
In this paper, Charles A. Lewis, retired from the Morton Arboretum, discusses why and how visitors interact with botanical gardens and arboreta, places that provide natural ambiance as well as learning opportunities. Lewis argues that these types of "green museums" must recognize the psychological and physiological aspects of their landscapes that provide broader experiences for visitors.
In this paper, Professor of Psychology at Suffolk University, Robert C. Webb, discusses the parallels between visitor studies and consumer psychology. Webb analyses the relevance of consumer literature as it relates to exhibit planning.
In this paper, Donna Morganstern of Metropolitan State College of Denver discusses findings from two studies at Old Tucson, an old west theme park near Tucson, Arizona and one study at Plimoth Plantation, a recreated 1621 Pilgrim Village, Wampanoag homesite, and Mayflower replica in Plymouth, Massachusetts. Morganstern's research support hypotheses that themed environments influence visitors' conceptions of the past and attitudes toward the future, and that visitors perceive the past as a function of their own expectations and beliefs.
In this paper, Ruth S. Britt discusses front-end evaluation findings of the "In the Dark: Worlds without Light" traveling exhibit at the Cincinnati Museum of Natural History. The exhibit aimed to show that humans are not well-adapted to the dark, and that this gives rise to discomfort, fear, avoidance, and lack of knowledge; to take some of the mystery out of dark environments by showing and talking about creatures of darkness, their adaptations to dark environments, and the processes which make life possible in unlighted worlds; and to show how dark environments are tied to the whole of life
This paper describes findings from a study intended to improve the Confrontation Gallery at the Birmingham Civil Rights Institute. This remedial evaluation involved placing written text on the plexiglass photo panels that corresponded to the audi-recorded statements. Text placement was completed in two phases to asses the possibility that having written text on all panels would create competition for attention and result in less attention.
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TEAM MEMBERS:
Stephen BitgoodAnn CleghornAmy CotaMelody CrawfordDonald PattersonChris Danemeyer
This paper describes the process researchers and staff used to improve wayfinding at the Minnesota History Center. The authors discuss findings from this research as well as general recommendations for helping visitors find their way around and make choices.
This paper describes the evaluation questions that drove two front-end studies conducted by Randi Korn & Associates (RKA) that were not in art museums. This paper also addresses of exhibition development with significant implications for front-end evaluation in the context of the studies. Then, the discussion returns to exhibition development and evaluation in art museums. Following this more abstract examination of the topic is a discussion of two front-end studies conducted by RKA at the Detroit Institute of Arts in 1996, looking at how the process worked there and what benefit the staff
This paper discusses the "Growing Up and Away" project at the Glenbow Museum in Calgary, in which a team consisting of a curator, programmer, designer and project team leader, developed a family-friendly exhibit that showcased the vast diversity of Glenbow's collection of artifacts related to childhood. This paper outlines the team's approach to development, front-end evaluation, formative evaluation, advisory groups, and related programs.
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TEAM MEMBERS:
Linda HawkeChristina J. Simpson
resourceresearchProfessional Development, Conferences, and Networks
In this article, Florence Bramley-Hill, independent consultant and creativity couch, presents brainstorming techniques that can be used as a tool for enhancing creativity and problem-solving.
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TEAM MEMBERS:
Florence Bramley-HillVisitor Studies Association
In this paper, Margaret M. Ropp of the Michigan State University Museum discusses a study that explored visitors' experiences with the exhibit, "Ethiopia: Traditions of Creativity" and the role that the video interpretation played. The exhibition team was concerned that African art is often seen as primitive, anonymous, and devoid of creativity, so they developed individual videos for the 11 featured artists in an effort to counter those stereotypes. The major finding is that the videos helped the visitors who watched them to connect the creative process, the artist and the final product