In this article, the author offers explanations for what is characterized as startling disconnect between the scientific consensus around climate change and the lack of a social consensus. The author brings attention to this disconnect by offering some explanations for what may be contributing factors to a limited public discourse on science topics such as a lack of training and/or support for scientists communicating about their research. Twelve "Rules of Engagement" are proposed in order to to begin a conversation about how scholars can effectively and appropriately communicate about their
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TEAM MEMBERS:
University of MichiganAndrew Hoffman
This paper discusses how numerous methods and theories from sociological and anthropological research are applicable and useful in museum settings. These concepts can provide clues to new approaches to audience development and exhibit design. This paper relates to papers written by Dr. Adrian Aveni and Dr. Jeffrey Bonner featured earlier in this issue of "Visitor Studies."
This paper begins with a discussion of what is meant by the "anthropological perspective" and then demonstrates how the unique viewpoint of anthropology can cause evaluators to rethink what is interpreted in the museum context and on how it is interpreted. Secondly, this paper presents an example of how the subject matter of anthropology can inform museology. Finally, this paper briefly examines how anthropological research methods can expand the repertoire of msuuem researchers.
This paper focuses on the group context of visitor behavior. It includes an introduction of a simple model of behavior that describes how human behavior is influenced by group memberships, which is central to thinking in sociology and compatible to thinking in psychology and anthropology. Suggestions on how this model can be applied to visitor studies are also described.
This paper discusses four years of visitor evaluation the Anniston Museum of Natural History. It includes an overview of the evaluation program including the collaboration between the museum and the Psychology Institute at Jacksonville State University, varying views of evaluation design, and recent research projects and findings.
This paper presents research methodology and findings of a formative evaluation of floor maps in the new ancient Near East galleries at the Royal Ontario Museum. The evaluation aimed to determine effectiveness of these signs as well as the most suitable placement, quantity, and type of sign used to orient visitors.
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TEAM MEMBERS:
Christine LockettDanielle Boyer-TarloJanet Emonson
In this paper, researchers from Jacksonville State University discuss research related to educational efforts to increase the public's commitment toward conservation of animal species complicated by negative attitudes toward some of these species, such as snakes. The researchers report methodology and findings from their study that developed a device to assess attitudes toward snakes. The study had the following three purposes: (1) to validate a survey device the researchers developed that may prove useful in the evaluation of educational programs geared toward snakes and similar species; (2)
In this paper, Donald D. Patterson of Jacksonville State University discusses the similarities between environmental psychology and visitor studies. Patterson presents a review of the development of the two areas and examines the philosophical similarities that unite them.
In this paper, researchers from the University of Florida discuss the cognitive movement in instruction, which has major implications for research and practice in informal settings. The authors focus on a number of promising cognitive lines of inquiry and suggest their application in informal settings.
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TEAM MEMBERS:
John J. Koran, Jr.Mary Lou KoranJohn Scott Foster
In this paper, researcher Adrian F. Aveni of Jacksonville State University presents a variety of concepts, models and theories of sociology potentially relevant to the field of visitor studies. Aveni also warns of the dangers from the misuse of procedures, misinterpretations of results, poorly framed questions or problems, and faulty assumptions and goals.
This paper discusses the topic of visitor circulation through exhibition spaces. Specifically, this paper cites findings from a visitor tracking study through five traveling exhibits at the Anniston Museum of Natural History. Questions explored include: 1) How much influence does the spatial arrangement of objects within a gallery have on the behavior of visitors?; 2) How much do the characteristics of exhibit objects influence visitor behavior?; and 3) How effective are techniques for increasing visitation to a changing exhibit hall?
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TEAM MEMBERS:
Stephen BitgoodJoe HinesWayne HambergerWilliam Ford
In this paper, researchers from Colorado State University and the Denver Museum of Natural History discuss the topic of attitude persuasion in exhibits. First, they define the concepts attitude, belief and behavior and describe how to appropriately measure these concepts. Second, the researchers discuss how the concepts are related and also how they are related to future behaviors. Third, a technique for designing or improving an exhibit to increase the likelihood of visitor attitude change is explained. Finally, the researchers present an example from a study performed on the "Close to Home"
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TEAM MEMBERS:
Jerome V. D' AgostinoRoss J. LoomisBetsy Webb