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resource project Media and Technology
Radio Lab will produce 20 hour-long interdisciplinary science programs and 30 shorter features to be aired on NPR news magazine programs on a wide range of core STEM topics exploring how research is done as well as what the scientific results mean to the listener. The programs are co-hosted by Robert Krulwich, science reporter for NPR, and Jared Abumrad, WNYC radio producer and music composer. The programs are using a new, unorthodox format with music, live sounds and conversations between the hosts designed to appeal to young adult listeners who previously thought they did not like science. Each episode is crafted around a scientific finding and aims to connect the scientific inquiry to philosophical and universal implications. Program topics will include biology and neuroscience as well as physics, genetics, chemistry, math and engineering. The program carriage goal is to have the hour-long programs airing on 100 stations reaching three to four million listeners by the end of the project. The shorter segments will be distributed by NPR in its regular news magazine programs. Programs will also be podcast on NPR and WNYC's web sites, as well as through iTunes. The project will also train NPR science reporters on this new approach to science news content.
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TEAM MEMBERS: Ellen Horne Jad Abumrad Robert Krulwich Barbara Flagg
resource project Media and Technology
WGBH Educational Foundation is requesting funds to produce the third and fourth seasons of "NOVA scienceNOW," a multimedia project addressing a wide array of science, technology, engineering and mathematics subjects via multiple platforms including national PBS broadcast, the PBS Web site and innovative outreach initiatives. Project goals are to help the general public understand the value and importance of scientific ressearch and to encourage an interest in STEM careers among younger viewers. INNOVATION/STRAGEGIC IMPACT: The series provides a significant opportunity to develop a new format for science journalism building on brand recognition but potentially reaching a broader and more diverse national audience. The new host will be Dr. Neil deCgrasse Tyson, an accomplished astrophysicist and charismatic science communicator whose partipation will help the series reach out to a broader demographic. NOVA is planning a new scheduling configuration for these future seasons to maximize audience for the six new programs per year, i.e. the programs iwll run consecutively in the NOVA slot during June and July. COLLABORATION: NOVA has developed a new consortium of PBS stations to advise on the series and to contribute editorially to the programs. This will give the program greater geographic coverage and will provide local contacts with researchers at major universities and institutions connected to these stations. The project will also partner with the American Library Association and Sigma Xi and the Astronomical Society of the Pacific in the outreach effort. Multimedia Research, Inc. and Goodman Research Group will conduct formative and summative evaluations, respectively.
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TEAM MEMBERS: Paula Apsell Barbara Flagg
resource project Media and Technology
Educational Broadcasting Corporation requests funds to develop and produce ten new episodes for a sixth season of Cyberchase. The new season will introduce a new campaign, "Get Active with Math", that focuses on sports and builder's math. Ancillary materials, outreach, and a highly popular Web site extend the learning and help make Cyberchase the sole mathematics media project available for the target age group. Cyberchase's content spans the 3rd-5th grade standards of the National Council of Mathematics. The new programs will enrich the series' content while keeping viewers tuning in to the current shows and bring non-traditional partners into the fold of informal education. Plans for Season 6 include building the inventory of multi-media outreach activities, strengthening the show's presence in after-school programs and museums through a set of Builder's Math activity kits and a new Web Portal. Innovation/Strategic Impact: Cyberchase continues to build its effectiveness to inspire children to approach mathematics with confidence and enthusiasm by marrying its innovative content with strong partnerships and promotion. The program maintains its unique position on broadcast television and the web. Collaborations: Season 6 initiatives will strengthen existing partnerships and forge new collaborations. The number of museums working with Cyberchase is anticipated to grow to over 30. Work with Girls Inc will include training and recruitment at three Girls Inc regional conferences. Other outreach partners include EWeek, National Association for Girls and Women in Sports, National Association for Sport and Physical Education, the New York Mets and other sports organizations. Multimedia Research will conduct formative evaluation of the 3D Builder's Math game using an operational prototype working with a sample of students, establishing the ability to use the Cyberchase web site for assessment.
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TEAM MEMBERS: Sandra Sheppard Frances Nankin Michael Templeton Barbara Flagg
resource project Media and Technology
Twin Cities Public Television is requesting a planning grant to support the development of a new television series called SciGirls and related educational materials, building off the success of SciGirls Outreach and DragonflyTV. The goal of the planning process is to design a television series that could inspire millions of girls across America to discover the excitement of science, technology, engineering and math. The proposed planning phase will include: audience research about the current TV viewing habits of "tween" girls (ages 8-13), meetings of science and education advisors, formative evaluation of sample video segments, development of a treatment and business plan for the series. Barbara Flagg of Multimedia Research will conduct the formative evaluation of the SciGirls TV short video with girls of the target audience in five locations across the country.
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resource project Media and Technology
WGBH Educational Foundation will produce and distribute 10 new episodes of the award-winning TV series PEEP and the Big Wide World, launching a new initiative "Anywhere Math". In addition, funds will help launch an expanded PEEP Web site, and develop and evaluate an outreach plan targeted to Native American preschoolers. PEEP's three intended impacts are to (1) engage preschoolers in science explorations that promote positive attitudes and inquiry skills, (2) empower parents to encourage and support their children's science activities and promote the ideas of "science play", and (3) provide educational resources and professional development for preschool educators via a curriculum that contributes to the emerging field of preschool science and math education. Project partners include Head Start, Science Olympiad, Countdown to Kindergarten, and the Boston Children's Museum. The series is produced by WGBH and broadcast on TLC and Discovery Kids. This upcoming season the show will also be broadcast on public television via APT. Goodman Research Group will conduct formative and summative evaluations to assess project impact.
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TEAM MEMBERS: Kate Taylor Marisa Wolsky
resource project Media and Technology
Thirteen/WNET New York requests funds to develop and produce five new Cyberchase episodes, a multi-media Summer Challenge math initiative, plus serialized Web games and an online Cartoon Maker to involve kids in active, creative mathematical thinking. Now in its seventh production season and sixth year of daily PBS broadcast, Cyberchase has helped millions of children acquire a stronger foundation in mathematics. Cyberchase's content spans the 3rd-5th grade standards of the National Council of Mathematics, and targets children aged 8-11. The series goals include: 1) reinforce mathematical knowledge especially during the summer months; 2) expand opportunities for kids' involvement with Cyberchase math activities; 3) and inspire all children to approach math with enthusiasm and confidence. Ancillary materials, outreach, and a highly popular Web site extend the learning and help make Cyberchase the sole mathematics media project available for the target age group. The new season will build on the successful format to model effective problem-solving processes, expand the math-rich Web site and bring Cyberchase to today's new-media platforms to prompt children to do math. Season 8 will especially target the summer, when children's TV viewing goes up, informal educators provide special offerings, and children, especially the under-served, are at risk of losing math growth made during the school year. The Summer Challenge will create a first-ever math summer campaign for PBS Kids. Cyberchase is watched by four million viewers each week. The audience is 40% minority and includes equal numbers of girls and boys. Cyberchase Online receives 1.9 visits a month. The project summative evaluation will study the outcomes and impact on (a) the target-age children (conducted by Multimedia Research) as well as (b) 8 PBS stations and local partners, culminating in a white paper on best practices for presenting informal STEM education in the summer (conducted by RMC Research). Season 8 initiatives will strengthen existing partnerships and forge new collaborations. Existing partnerships include museums, 50 chapters of Girls Inc., National Engineers Week Foundation, PBS stations, Sally Ride Science, Ernst & Young, and new partners MANA (a national Latina organization) and the Girl Scouts.
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TEAM MEMBERS: Sandra Sheppard Frances Nankin Michael Templeton Barbara Flagg
resource project Public Programs
Temple University's "Sisters in Science in the Community (SISCOM)" is a constructivist-based, inclusive youth/community project targeting underrepresented urban middle and high school girls in grades 6-10 and their families; it supports inclusion of girls with disabilities. It engages girls and their parents in hands-on, inquiry-based sports science in after-school, Saturday, and summer programs co-hosted by community-based organizations and Temple University. Girls will also be engaged in student-centered research projects guided by female scientists. With regard to intellectual merit, SISCOM is based on previous research done by Temple on methods for engaging girls and their parents in STEM activities. The infrastructure of research and practices in education will be facilitated through the sharing of information between the network of partners and the national community of formal and informal educators
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TEAM MEMBERS: Penny Hammrich Kathleen Swanik
resource project Public Programs
After-School Math PLUS (ASM+) uses the rapidly growing field of informal education as a venue to develop positive attitudes, build conceptual knowledge, and sharpen skills in mathematics for underserved youth in grades 3-8. "ASM+" brings families and children together in the pursuit of mathematics education and future career interests and directly addresses the NSF-ISE's four areas of special interests: (1) builds capacity with and among informal science education institutions; (2) encourages collaborations within communities; (3) increases the participation of underrepresented groups; and (4) models an effective after-school program. " ASM+" is being developed in collaboration with the New York Hall of Science and the St. Louis Science Center with support from after-school centers in their communities. "ASM+" incorporates the best practices of existing programs, while adding its own innovative elements that have proven successful in the NSF-funded "After-School Science Plus" (HRD #9632241). "ASM+" is aimed at underserved youth and their families, as well as after-school group leaders and teenage museum explainers who will benefit from training and participation in the project. It has facilitated the creation of alliances between museums, after-school centers, schools and the community.
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TEAM MEMBERS: Merle Froschl Barbara Sprung Diane Miller Preeti Gupta
resource project Public Programs
After-school programs are a source of powerful, positive experiences for an estimated eight to ten million youth, especially those in low-income, under-represented populations (the majority of youth in these programs). Through this conference grant, TERC, along with the Exploratorium and the Lawrence Hall of Science, proposes to launch a national initiative to create, support and sustain engaging, research-based science and mathematics activities in the after-school community. This planning conference will bring together the leaders and experts who run exemplary after-school programs, create quality science and mathematics materials, and provide effective staff training to identify the challenges, goals and questions of greatest interest and value to the national community. Intellectual merit and broader impact are evidenced by the gathering of key players, promotion of dialog and the facilitation of connections between developer and after-school communities.
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TEAM MEMBERS: Daniel Barstow Bronwyn Bevan
resource project Public Programs
Mixing in Math is a multi-dimensional, three-year project that seeks to build the capacity of after-school programs to provide meaningful and engaging math activities for youth. Program collaborators including project leaders from TERC and after-school program leaders will reach approximately 40,000 children through at least 350 sites and approximately 9,000 staff and volunteers. Drawing on the unique features of the after-school environment, the project design includes the following elements: development of materials appropriate to the setting; staff development and support; institutionalization and dissemination of materials throughout an established network and evaluation research to further knowledge about informal math and after-school programming. Project goals are to: provide free math materials to all participating after-school staff; produce a significant increase in informal math training for the after-school workforce; strengthen the role of informal math in after-school settings; and conduct and disseminate research on the project in terms of its impact on after-school programming, informal math education and the math "achievement gap." "Mixing in Math" national partners will facilitate further reach of the project. The National Institute of Out of School Time (NIOST) in addition to posting materials on their website, will incorporate project activities into their staff development programs. Ceridian, a work-life benefits provider, will distribute project materials to workplace school-ages childcare programs.
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TEAM MEMBERS: Marlene Kliman Janice Mokros
resource project Media and Technology
WGBH's Science Unit is requesting funds to produce for NOVA a two-hour television special based on David Bodanis' book "E=mc2: A Biography of the World's Most Famous Equation." Combining dramatic and documentary techniques, the program uses Einstein's iconic equation to explore the physics behind the equation and the nature of the scientific process. A media initiative, an interactive Web site, and an outreach campaign broaden the program's impact beyond the television broadcast. "E=mc2" is intended for prime-time broadcast on PBS in the fall of 2005, to coincide with the centennial of Einstein's "Miracle Year," and should reach an initial audience of seven million viewers. Outreach kits will be made available for free to 16,000 public libraries and 1,000 after-school programs. Notification of educational resources will be sent to all 14,000 high school physics teachers around the country. A formative evaluation of the program and a summative evaluation of the program and outreach materials will ensure that "E=mc2" achieves its ultimate purpose: to enhance public understanding of science and promote scientific careers. Key Project Personnel: Director of the WGBH Science Unit and Senior Executive Producer of NOVA: Paula S. Apsell Writer/Director: Kevin Macdonald Producer: John Smithson Formative Evaluation: Multimedia Research Summative Evaluation: Goodman Research Group
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TEAM MEMBERS: Paula Apsell Barbara Flagg
resource project Exhibitions
The Children's Museum of Houston seeks to develop a 1,500 sq ft bilingual traveling exhibition based on their bilingual "Magnificent Math Moments" activities. This project simultaneously addresses two very important needs: the relative lack of mathematics exhibits for young children and for Spanish-speaking audiences. The exhibition is based on Patron (Pattern) Point where the visitor meets math superheroes, Subtracta, Capt. Mas in the settings of Subtracta's Puzzle Parlor; Capt. Mas's Marina; and Formas (Shapes) Family Shipping Yard. It will provide an inviting setting for introducing the target audiences to mathematics through the use of characters, environments and puzzles. BROADER IMPACT: Fabrication of a second version of the traveling exhibition will extend the number of institutions reached through two national tours. These exhibitions, which target children ages 5-10 and adults, are projected to reach some 1.4 million visitors in 24 museums over five years; sites will be selected to reach Hispanic audiences in smaller, low-income urban and rural areas. For further impact CMH is forming another network of museums that will benefit from this project, even though the institutions will not be able to host the traveling exhibition. CMH also is developing ancillary materials and services to accompany the exhibition that include activity kits and cart, character costumes, training guides, parent materials and other resources.
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TEAM MEMBERS: Cheryl McCallum Cecilia Garibay