"IPY: Engaging Antarctica" is an informal science education project designed to increase public awareness of Antarctic geological research and discovery during the International Polar Year. Submitted through NET Television, the project will produced a PBS one-hour television documentary for air on NOVA in fall 2008 (w.t. "Antarctica's Icy Secrets") complemented by a multi-faceted outreach effort. The intended impacts of "Engaging Antarctica" are to: 1) enhance the general public's awareness and understanding of scientific research conducted in Antarctica; 2) create innovative collaborations for developing and disseminating Antarctic educational materials; and 3) enhance our knowledge of how youth and adults understand Antarctic research. The documentary will illuminate geoscience research as it being accomplished throughout IPY and specifically focus on the ANDRILL project, a major focal point during the global campaign of polar education and analyses. The program will document how scientists search for evidence to resolve conflicting hypotheses regarding ice sheet history and dynamics. NOVA Online will create a companion site for the program. In addition, the outreach materials include the Flexhibit, a digital package of high resolution images and files (visual and audio) accessible via the web, at no cost to the user. These will include scientist's stories in their own words, and inquiry-based activities developed by LuAnn Dahlman, the TERC geoscience curriculum specialist. Dahlman will work with the ARISE educators who have been selected to go to Antarctica to work with the ANDRILL science team. Mini-grants will be given to youth organizations in low income communities to participate in the trial test of the Flexhibit activities and enable participation in the project. Multimedia Research will conduct front-end and formative evaluation. Summative evaluation will be conducted by Multimedia Research and Amy Spiegel, from the University of Nebraska Center for Instructional Innovation.
The St. Louis Science Center plans to design and develop a 2400-square-foot permanent exhibit dealing with the fields of cellular and molecular biology, including biotechnology and genetic engineering. The primary goal of the exhibit is to affect the attitudes of millions of visitors, with the secondary goal being to serve as a model for other science museums and science centers.
The program producers at the World Media Foundation seek $550,000 over three years to produce and present to listeners vital stories about scientific inquiry and technological developments related to environmental change. These presentations, entitled Living on Earth, are broadcast weekly on more that 240 National Public Radio member stations in the United States. The producer intends to develop the program into a one-hour format from the current 30 minute broadcast. Audience participation will be encouraged through call-in question and answer sessions about science and ecology.
The Brooklyn Historical Society is planning a new exhibit that will focus on the development of penicillin in Brooklyn. In order to get information about potential visitors' knowledge of and interest in the topic, a survey of 40 people was conducted. The exhibit team's desire was to find out how much people know about penicillin; what they want to know about it, and what their misconceptions might be.
This report presents the findings from a front-end evaluation of a proposed sharks and rays exhibition conducted by Randi Korn & Associates, Inc. (RK&A) for the Monterey Bay Aquarium (MBA). The evaluation was undertaken to help MBA staff find common ground among the content and interpretation of the sharks and rays exhibition and potential visitors. Data were collected in May 2002 from drop-in visitors at the MBA. The evaluation consisted of two data sets: storyboard interviews with 50 visitor groups and card-sort interviews with 30 visitor groups.
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Randi Korn & Associates, Inc.Monterey Bay Aquarium
This report presents findings from a front-end evaluation of Texas Prehistory: How Do We Know?, under development by the Fort Worth Museum of Science and History and supported by a National Science Foundation (NSF) planning grant. This 10,000 square-foot permanent exhibition, with accompanying traveling exhibition and educational programs, focuses on current archaeological and paleontological fieldwork taking place in Texas and explores how scientists are able to piece together the past.
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Randi Korn & Associates, Inc.Fort Worth Museum of Science and History
This report presents the findings from a front-end evaluation of the Draper Museum of Natural History (DMNH) that is being developed by the Buffalo Bill Historical Center (BBHC) in Cody, Wyoming. For this study, Randi Korn & Associates (RK&A) conducted focus groups and interviews to help the exhibition development team better understand the target audiences - tourists and residents - and find common ground between the content, themes, and interpretive strategy of the DMNH and its potential visitors. Data were collected in March, April, and May 2001.
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Randi Korn & Associates, Inc.Buffalo Bill Historical Center
This report presents the findings of a summative evaluation of Dynamic Earth, conducted by Randi Korn & Associates, Inc. (RK&A), for the Newark Museum in Newark, New Jersey. Data collection took place in April and May 2003. The evaluation documents the scope of the exhibition's impact and effectiveness via timing and tracking observations and exit interviews.
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Randi Korn & Associates, Inc.Newark Museum
This report presents findings from a comprehensive summative evaluation conducted by Randi Korn & Associates, Inc. (RK&A), of Exploring Life on Earth, a National Science Foundation funded exhibition developed by the Milwaukee Public Museum (MPM). The evaluation documents the effectiveness of the exhibition and provides recommendations for remediation. Data were collected from May to August 2002 and include in-depth interviews, group discussions, timing and tracking observations, self-reported path identifications, and focused observations and interviews.
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Randi Korn & Associates, Inc.Milwaukee Public Museum
The goal of the front-end studies was get a sense of what visitors believe to be the commonalities (if any) among all living things. The goal of this particular study was to find out whether visitors could think of counter-examples to seven true commonalities identified by the Traits of Life team. The results would reveal how familiar visitors were with these key commonalities identified by the team. Also, any exceptions frequently suggested by visitors would be identified as intriguing organisms to use in the exhibits.
This is the summative evaluation of Sharks: Myth and Mystery, a temporary exhibition at the aquarium from 2004 to 2006, which explored how cultures from around the world incorporate sharks into their customs, stories and rituals. The evaluation included timing and tracking, structured interviews and post-visit web surveys, which can be found in the appendix of this report.
Yale Peabody Museum is developing an exhibition for the general public to introduce and interpret the Tree of Life online project that involves many universities and museums and is being supported by the National Science Foundation. This front-end visitor study was conducted to inform exhibition development about the potential audience's understanding of Trees. Interview forms and images are included in the appendix of this report.