In this article, Sydney Donahoe discusses visitor research at the San Diego Wild Animal Park. Donahoe explains three main reasons for conducting this research: advertising and marketing campaigns, to improve their product, and to assess visitor learning and enjoyment.
In this article, Marilyn G. Hood of Hood Associates discusses a visitor study of the Holden Arboretum in rural Mentor, Ohio. The year-long study helped arboretum staff and trustees learn how the institution might more effectively serve its audience, which they suspected differ from season to season.
Plantations, the botanical garden and arboretum of Cornell University, is developing a model program of informal education for elementary (K-5) school children. Project LEAP, Learning About Plants, will integrate the academic resources of Cornell University and the informal setting of its botanic gardens with the teaching of mathematics and science in local elementary schools. The project contains five components: 1) a conceptually-based curriculum of biology, ecology and agriculture which will include some components of SCIS (Science Curriculum Improvement Study) and OBIS (Outdoor Biology Instructional Strategies); 2) a teacher training workshop to stimulate curriculum integration and modification; 3) multiple two-year visits between Plantations and local schools providing children with direct experience with plants and animals; 4) a quantitative program of curriculum development and evaluation based on learning theory; and 5) a plan for dissemination of the structure and instructional contents of this program. Because children will experience LEAP over a period of years, the complex and meaningful learning of concepts in science will be achieved in the earliest years of a child's education. Because LEAP is being designed to become a model program applicable to many institutions of informal education, two publications will be produced: a notebook which describes the overall structure of the program, and a handbook for teachers which presents the individual lessons of the curriculum and the theoretical background supporting the choice of curriculum material. The notebook will distinguish those elements of the program peculiar to Cornell and Plantations, and mechanisms through which the program can be adapted to other institutions. The project is being split-funded by the Instructional Materials Development and Informal Science Education Programs.
The 4-H organization of Virginia is developing a Marine and Aquatic Education Program with a strong field study component for youngsters ages five through nine. They plan to reach these young people through local and community 4-H clubs and in summer camps. One part of the program is aimed at the handicapped and development of strategies to meet their special needs. Other components of the program include volunteer training of high school students and adult leaders and a series of publications with emphasis on "hands-on" activities. There is a strong national dissemination plan and, through a national survey, the Virginia 4-H have determined that 27 state 4-H organizations are interested in adapting program. The 4-H organization is the largest youth organization in the United States with a membership of 4.3 million young people. They have a strong network, both urban and rural, with minorities representing 22% of the membership, 53% are female and 63% are under 11 years of age. The Virginia 4-H mirrors the national picture but with a slightly more rural membership. This project provides an opportunity to strengthen science learning outside of the formal education system by supporting a test project in marine education. Over the next three years the project will be tested with 38,500 youngsters and 500 adults. The program will then be expanded to all 115,467 Virginia members as well as a strong outreach effort to the national membership. This project is directed at two important goals for the Informal Science Education Program: strengthening out-of-school science programs for young people and the handicapped. The marine science area is one of high interest and significance both locally and nationally. The staff are experienced and committed and the program is cost effective at a little over $3.00 per person.
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TEAM MEMBERS:
Barry FoxWilliam ChristySusan GilleyMichael CliffordJoseph Hoffenberger
The Mississippi Museum of Natural Science proposes to build on its program of activities that involve children in science and bring them into contact with the approaches, objects and equipment that scientists use, with each activity designed to stimulate thinking and heighten interest in science. Cardinal features of the program are the development of hands-on exhibits, science kits for classroom use and a studied tie with the children's television program, "3-2-1 Contact." The goals are to coordinate these activities with hands-on science activities for students in grades 3-6, and to coordinate classroom activities with those at the museum, which conducts "3-2-1 Contact Days" throughout the year when students come to the museum and take part in experiments, observations and enrichment lessons and actively manipulate museum objects. The museum now will refine the program components, including improvement and duplication of the hands-on kits, continuation of the workshops for elementary teachers and development of new participatory exhibits dealing with insects and endangered species, and will present them to an expanded audience. One-third of the children in the state live below the poverty level, and fifty per cent represent minority populations. As most of these children lack such out-of-school experiences these informal science activities are particularly meaningful.