Supported in major part by the National Science Foundation, The Human Spark (THS) project includes a three-part national PBS television series hosted by Alan Alda and a multifaceted outreach initiative to engage public television stations and their partner science museums nationwide in order to extend the utilization and impact of the project. As an independent evaluator, Multimedia Research was contracted by Thirteen to capture how the collaboration between television station and science museum outreach grantees and their respective outreach activities meet the stated goals of the outreach
Living Liquid will identify strategies for creating visualization tools that can actively engage the public with emerging research about the ocean's microbes and their impact on our planet. It addresses a critical issue for the ISE field: creating ways for visitors to ask and answer their own questions about emerging areas of science with visualizations. This Pathway project will provide important lessons learned for a future full-scale development project at the Exploratorium's new location over San Francisco Bay, and for informal science educators and other professionals working to create interactive visualization tools using the vast data sets now available. Living Liquid is a collaboration between developers, educators and learning researchers at the Exploratorium, computer scientists at the Visualization Interface and Design Innovation Group at UC Davis, and marine scientists at the Center for Microbial Oceanography Research and Education. The project's research and development process includes a front-end study of visitors' interests and prior knowledge related to ocean microbes, interviews with scientists to identify potential datasets and activities, a survey of candidate visualizations, and a series of prototypes to identify promising strategies to engage visitors with and allow visitors to explore large scientific datasets through visualization tools.
Quest, produced by KQED, is a multimedia initiative designed to raise the profile of STEM issues throughout the Northern California region and activate citizens to discuss and investigate them. Led by KQED, Quest is created and maintained by an active consortium of 16 participating informal science education organizations. Based on the successful Quest model, KQED will build on its prior collaborative work to develop regional partnerships with other public broadcasting stations and community-based organizations around the country, making possible a new and innovative partnership in science media production and informal science education. This grant will support a) a growing collaborative of science centers, museums, research institutes, and community-based organizations for editorial development, education outreach, and content creation; b) the production of at least 10 hours of television, weekly radio science news reports, and a dynamic online website that supports and extends the broadcast material; and c) educational resources and professional development workshops. STEM content will encompass research drawn from the physical sciences, life sciences, and earth sciences. Most of the stories will also incorporate content about the technology and engineering used to support scientific endeavors. The KQED Educational Network (EdNet) will administer the community and educational outreach initiatives, including creating viewer/listener guides, developing and delivering workshops, and providing information built around Quest media. Project collaborators include the Bay Institute, California Academy of Sciences, Chabot Space and Science Center, East Bay Regional Park District, Exploratorium, Girl Scouts, Lawrence Berkeley National Laboratory, Lawrence Hall of Science, Museum of Paleontology, Oakland Zoo, and The Tech Museum of Innovation. In expanding the model to regional hubs, Quest will also involve the Coalition for Public Understanding of Science (COPUS), the Encyclopedia of Life, and an array of peer public broadcasting organizations. This project offers a useful and exciting model for public television and radio stations nationally in building community collaborations that advance informal science education. The detailed and informed ways in which the team works with its community partners via multiple platforms are innovative. This proposal builds on prior work in Northern California to explore additional regional partnerships with other public broadcasting stations and community-based organizations, making possible a unique partnership in science media production and informal science education. This project extends reach by developing up to ten regional "hubs" across the country. Evaluation will be conducted by Rockman et al.
This Broad Implementation media project (building upon prior NSF award 0639001) will address science literacy among Latinos via mass media, increasing the amount of Spanish-language science content available in the U.S., increasing the representation of Latino scientists in mainstream media, and expanding the knowledge base about Latino's interest and engagement in science. The STEM content will be based on the research conducted by the Hispanic scientists being interviewed and therefore includes a wide range of topics including astronomy, biology, physics, earth sciences, and engineering. The criteria for selecting the Hispanic researchers and the content is based on the importance of the research, how it is immediately relevant to a Latino audience, and how it draws on the indigenous knowledge system or ethnic pride for U.S. Latinos. Project deliverables include 150 audio-video interviews with Hispanic scientists distributed on both commercial Hispanic radio and TV stations, as well as public broadcasting and online. In addition to the broadcasts, social media tools such as Facebook and Twitter will be used to reach out and engage Hispanics. It is estimated that 300 Spanish-language radio stations will air the programs, resulting in 3 million radio impressions for each daily 60-second broadcast. Television broadcasts are estimated to result in another 2 million impressions per program. Project partners include the Society for the Advancement of Chicanos and Native Americans in Science (SACNAS); V-Me, a national Hispanic educational channel; KLRN, the San Antonio, Texas public television station that will provide the national PBS distribution; and DaGama Web Studio that will develop and implement the social media marketing plan to attract and engage Latinos online. Comprehensive evaluations of project deliverables and impact will be conducted by Informal Learning Solutions (video-audio formative evaluations), and Knight-Williams Research (summative evaluation of project impact). The Summative Evaluation Plan will focus on the programs\' overall appeal, clarity, and effectiveness in meeting the two key audience objectives in the proposal: (1) increasing familiarity with and understanding of science concepts among U.S. Latinos, and (2) demonstrating engagement activities such as talking with friends/family about the presented topics, and/or seeking out additional information. It will furthermore assess the extent to which listeners and viewers find the Hispanic researchers featured in the programs to be effective communicators and the importance they assign to hearing from Hispanic researchers themselves. It will look at whether and how the programs are effective selecting topics with immediate relevance to listeners'/viewers' everyday lives. Finally, the evaluation will gather information about listeners'/viewers' demographic and background characteristics, including their country of origin, degree of fluency in Spanish, reasons for preferring Spanish media, number of generations in the U.S., reasons for tuning into the programming, efforts to recommend the programs to others, and the likelihood of continuing to listen to or view the programs in the future.
In this Communicating Research to Public Audiences (CRPA) project, the University of Washington and the Pacific Science Center (PSC) are highlighting the results of Dr. Kelley's active research discoveries about deep-sea life located on active hydrothermal vents of the ocean floors (OCE-0426109). The STEM content of this project includes oceanography, marine biology, and ecology. The project team will develop a multimedia, interactive kiosk exhibit that builds on the existing Portal to the Public project at PSC. Kelley\'s graduate students are actively involved in the exhibit and outreach components. The target audience for "Life in Extreme Environments" is the approximately 800,000 U.S. and international visitors to PSC, including a significant number of urban, underserved minorities. This CRPA project will become a component of the existing Portal to the Public exhibit. This exhibit kiosk will subsequently be made available to other scientists to promote research and related topics in their respective disciplines. The exhibit will be fabricated and evaluated by PSC staff.
In this Communicating Research to Public Audiences (CRPA) project, the University of Washington and the Pacific Science Center (PSC, Seattle) are highlighting the results of PI Kelley's active research discoveries about deep-sea life located on active hydrothermal vents of the ocean floors (NSF award OCE 0426109). The STEM content of this project includes oceanography, marine biology, and ecology. The project team will develop a multimedia, interactive kiosk exhibit that builds on the existing Portal to the Public project at the PSC. Kelley's graduate students are actively involved in the exhibit and outreach components of this CRPA. The target audience for 'Life in Extreme Environments' is the ~800,000 U.S. and international visitors to the PSC, which also includes a significant number of urban, underserved minorities. This CRPA project is a component of the existing Portal to the Public exhibit. After \'Life in Extreme Environments\' ends at the PSC, this exhibit kiosk will be made available to other scientists to promote research and related topics in their respective disciplines. The exhibit is being fabricated and evaluated by the staff at the Pacific Science Center.
The National Science Festival Network project, also operating as the Science Festival Alliance, is designed to create a sustainable national network of science festivals that engages all facets of the general public in science learning. Science Festivals, clearly distinct from "science fairs", are community-wide activities engaging professional scientists and informal and K-12 educators targeting underrepresented segments of local communities historically underserved by formal or informal STEM educational activities. The initiative builds on previous work in other parts of the world (e.g. Europe, Australasia) and on recent efforts in the U.S. to create science festivals. The target audiences are families, children and youth ages 5-18, adults, professional scientists and educators in K-12 and informal science institutions, and underserved and underrepresented communities. Project partners include the MIT Museum in Cambridge, UC San Diego, UC San Francisco, and the Franklin Institute in Philadelphia. The deliverables include annual science festivals in these four cities supported by year-round related activities for K-12 and informal audiences, a partnership network, a web portal, and two national conferences. Ten science festivals will be convened in total over the 3 years of the project, each reaching 15,000 to 60,000 participants per year. STEM content includes earth and space science, oceanography, biological/biomedical science, bioinformatics, and computer, behavioral, aeronautical, nanotechnology, environmental, and nuclear science. An independent evaluator will systematically assess audience participation and perceptions, level/types of science interest stimulated in target groups, growth of partnering support at individual sites, and increasing interactions between ISE and formal K-12 education. A variety of qualitative and quantitative assessments will be designed and utilized. The project has the potential to transform public communication and understanding of science and increase the numbers of youth interested in pursuing science.
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TEAM MEMBERS:
Loren ThompsonJeremy BabendureBen Wiehe
This project is being developed for science journalists to increase and improve the reporting of the science of polar environmental change. It is modeled after the existing science journalism program run by the Marine Biological Laboratory since 1986. This project will enable 30 science journalists to travel to the Arctic and ten journalists to Antarctica over three years to study and experience polar research in an intensive, hands-on manner. The program has 3 components: a week long Polar Hands-On course at the Toolik Field Station in Alaska in which the journalists conduct science; a one-week period in which journalists will be teamed to work with polar research scientists; and travel for journalists to travel to Palmer Station in Antarctica to spend two weeks participating in Antarctic research. Journalists will submit regular dispatches about their work in the form of a Polar Science Blog and will produce stories about their experience.
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TEAM MEMBERS:
Christopher NeillBruce PetersonJohn HobbieGaius ShaverHugh Ducklow
Brown University, a founding member of the 72-member New England Science Center Collaborative (NESCC), is leading Seasons of Change, a traveling exhibit development project involving members of NESCC as well as the 31-member North Carolina Grassroots Science Museums Collaborative. The key concept of the exhibit is how regional iconic "harbingers" are related to climate change - for example, the impacts of a changing climate on the maple syrup industry in New England and shifts in bird migration patterns in North Carolina. Two customizable and modularized versions of an approximately 900 square foot exhibit on local impacts of climate change are being produced for small and medium-sized venues. The project expects to serve approximately 1.5 million visitors in the two regions and is positioned as an innovative model for other regions of the country. A citizen science program will be developed by staff at TERC for those participating centers with outdoor venues. The exhibit is being designed by Jeff Kennedy Associates and MegaFun simulation software designers. NESCC is also developing a project Web site. Goodman Research Associates is conducting both formative and summative evaluation processes on visitor learning and on the project's collaborative process. The Association of Science-Technology Centers will manage the two tours.
This project entails the creation of a coordinated colony of robotic bees, RoboBees. Research topics are split between the body, brain, and colony. Each of these research areas is drawn together by the challenges of recreating various functionalities of natural bees. One such example is pollination: Bees coordinate to interact with complex natural systems by using a diversity of sensors, a hierarchy of task delegation, unique communication, and an effective flapping-wing propulsion system. Pollination and other agricultural tasks will serve as challenge thrusts throughout the life of this project. Such tasks require expertise across a broad spectrum of scientific topics. The research team includes experts in biology, computer science, electrical and mechanical engineering, and materials science, assembled to address fundamental challenges in developing RoboBees. An integral part of this program is the development of a museum exhibit, in partnership with the Museum of Science, Boston, which will explore the life of a bee and the technologies required to create RoboBees.
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TEAM MEMBERS:
Robert WoodRadhika NagpalJ. Gregory MorrisettGu-Yeon WeiJoseph Ayers
The Ross Sea Project was a Broader Impact projects for an NSF sponsored research mission to the Ross Sea in Antarctica. The project, which began in the summer of 2010 and ended in May 2011, consisted of several components: (1) A multidisciplinary teacher-education team that included educators, scientists, Web 2.0 technology experts and storytellers, and a photographer/writer blogging team; (2) Twenty-five middle-school and high-school earth science teachers, mostly from New Jersey but also New York and California; (3) Weeklong summer teacher institute at Liberty Science Center (LSC) where teachers and scientists met, and teachers learned about questions to be investigated and technologies to be used during the mission, and how to do the science to be conducted in Antarctica; (4) COSEE NOW interactive community website where teachers, LSC staff and other COSEE NOW members shared lesson plans or activities and discussed issues related to implementing the mission-based science in their classrooms; (5) Technological support and consultations for teachers, plus online practice sessions on the use of Web 2.0 technologies (webinars, blogs, digital storytelling, etc.); (6)Daily shipboard blog from the Ross Sea created by Chris Linder and Hugh Powell (a professional photographer/writer team) and posted on the COSEE NOW website to keep teachers and students up-to-date in real-time on science experiments, discoveries and frustrations, as well as shipboard life; (7) Live webinar calls from the Ross Sea, facilitated by Rutgers and LSC staff, where students posed questions and interacted directly with shipboard researchers and staff; and (8) A follow-up gathering of teachers and scientists near the end of the school year to debrief on the mission and preliminary findings. What resulted from this project was not only the professional development of teachers, which extended into the classroom and to students, but also the development of a relationship that teachers and students felt they had with the scientists and the science. Via personal and virtual interactions, teachers and students connected to scientists personally, while engaged in the science process in the classroom and in the field.
"Have You Spotted Me? Learning Lessons by Looking for Ladybugs" is an innovative citizen science project that targets children from Native American, rural, farming, and disadvantaged communities. While most citizen science efforts target teens and adults, this project enables youth ages 5-11 to contribute to the development of a major ladybug database. Adult mentors in youth programs introduce children to topics such as ladybugs, invasive species, biodiversity, and conservation. Youth not affiliated with a program may participate independently. Project deliverables include a self-contained education program, an Internet portal and project website, a dedicated corps of volunteers, and the largest, accessible biological database ever developed. The database is made more reliable by utilizing records accompanied by an identifiable data image as a certified data point. Partners include the NY State 4-H, South Dakota State 4-H, Migrant Worker Children's Education Program, Cayuga Nature Center, Seneca Nation Department of Education Summer Programs, Seneca Nation Early Childhood Learner Centers After School Program, and the Onondaga Nation After School Program. Strategic impact will be realized through the creation of a citizen science project that provides hands-on interactions, field experiences, and accessible data that creates unique learning opportunities for youth. It is estimated that nearly 10,000 youth will be impacted by this work.
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TEAM MEMBERS:
John LoseyLeslie AlleeLouis HeslerMichael CatanguiJohn Pickering