With funding from the Institute of Museum and Library Services’ (IMLS) Museums for America program, the Cincinnati Zoo & Botanical Garden (Zoo) undertook a process of improving the interpretive experience of its Wings of the World exhibit, which concluded in summer 2018. The updated exhibition sought to enhance families’ connections to nature and inspire them to become better bird neighbors, in direct alignment with the Zoo’s strategic planning.
In collaboration with the Zoo, the Lifelong Learning Group (LLG) conducted formative and summative evaluation in spring and summer 2018. The
With funding from the Institute of Museum and Library Services’ (IMLS) Museums for America program, the Cincinnati Zoo & Botanical Garden (Zoo) undertook a process of improving the interpretive experience of its Wings of the World exhibit. This effort seeks to enhance families’ connections to nature and inspire them to become better bird neighbors, which is in direct alignment with the Zoo’s strategic planning.
In collaboration with the Zoo, the Lifelong Learning Group (LLG) conducted a formative evaluation. Formative evaluation was framed by an overarching question: does Wings of the World
The Cincinnati Zoo & Botanical Garden has placed a strategic focus on becoming more guest-focused, which includes tailoring interpretive exhibits to engage families, our primary audience. The Wings of the World exhibit building was reinterpreted to create meaningful experiences that connect families to nature through birds and inspire them to become better bird neighbors. As guests navigate the building, which reopened in April 2018, they observe more than 50 bird species from across the globe while making connections to local birds.
Over three years, Zoo guests participated in development and design through focus groups, prototyping, observations, interviews, and exit questionnaires to shape and assess the final interpretive design. Innovative opportunities to promote family interaction include an immersive, interpretive space where guests role play as a flock of migratory birds facing challenges along their journey, such as avoiding collisions with glass and finding suitable habitat. Each challenge teaches guests how they can make this journey easier for birds by addressing that particular issue in their own home. Guests can also practice their local bird identification skills by playing “Guess Who? Name that Cincinnati Bird.” And they are invited to pledge to take action on behalf of birds.
Results from evaluation conducted by Lifelong Learning Group suggest that Wings of the World successfully engages family groups. Guests took away a strong understanding of the general messages of the exhibit space, with enough specificity to articulate key conservation actions they could take to become better bird neighbors. The strongest successes in messaging were those that were cross-cutting and visible throughout the whole space: improving awareness related to bird diversity, encouraging visitors to pay closer attention to birds around them, and inspiring a connection to nature.
Since 2005, the IMLS Office of Museum Services has funded research projects under the auspices of the National Leadership Grant program. These grants support projects that ‘raise the bar’ in museum research and practice. Funded projects have national impact and generate findings that, through broad dissemination, move the field forward. This project was funded in the program’s inaugural round. Why Zoos and Aquariums Matter: Working with Community Perceptions to Achieve Your Goals draws on the illuminating research conducted as part of the IMLS-funded study. Its findings provide useful
Federal support for museums through the Institute for Museum and Library Services (IMLS) is based on the premise that museums are valuable community organizations providing rich opportunities for learning and civic engagement. Yet, until recently, there has been a paucity of systematic and evidence-based research on the public impact of museums. Therefore, since 2005, the IMLS Office of Museum Services has funded research projects under the auspices of the National Leadership Grant program. These grants support projects that ‘raise the bar’ in museum research and practice. Funded projects have
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TEAM MEMBERS:
John H FalkKerry BronnenkantCynthia VernonJoseph Heimlich
‘What’s in a Name’ is a collaboration between Harvard Museums of Science & Culture, the Encyclopedia of Life and the Biodiversity Heritage Library. Its goal was to addresses three significant issues: improving public understanding of life on Earth through resources on how scientists describe biodiversity; furthering public understanding of the scientific process, as exemplified by the study of biological species; and creating ways to enable access to the vast amount of data available from museums and libraries. The primary audiences were museum visitors and online users; the materials were
Poet’s House, a preeminent poetry library in New York City, will collaborate with ten public libraries and zoos across the United States to support library-zoo partnerships in five cities. The project teams will install exhibitions that use poetry as an interpretive tool to deepen visitor thinking about wildlife and conservation in each zoo. This project follows a year-long planning grant funded by IMLS and extends the success of an IMLS-funded partnership in New York City between Poets House and the Wildlife Conservation Society’s Central Park Zoo, which pioneered the installation of poetry in the zoo. The new project will create a set of models and tools for developing strong collaborations and exhibits by carefully documenting the process of building these partnerships and evaluating their impact on visitors, the community, and professional audiences.
In 2014 Poets House received a planning grant from the Institute of Museum and Library Services for Discovering the Natural World through Poetry at Libraries & Natural History Museums. Activities included discussions among the project team about how to support learning in a hybrid program; a two-day set of pilot public event experiments at the Oakland Museum of California and the Oakland Public Library; and a one-day workshop for poets, scientists, museum and library leaders, and researchers to explore the potential of poetry and science to promote deeper public connection to the natural world
WCS launched its electronic field trip program, Distance Learning Expeditions, in 2001 when there
was tremendous interest in the educational community in the potential of videoconferencing
technology for program delivery, as well as money available for the purchase of related broadcast
equipment. The program grew rapidly and was successful through 2009 -- serving 9,600 students
in 2006-07, its largest year. From 2010 to 2014, with school budget cuts, high equipment
maintenance costs, and shifts in staffing, participation in the program declined. In 2010, WCS
secured a grant from IMLS for
Lincoln Park Zoo will upgrade and make freely available ZooMonitor, a scientific data collection tool, which currently exists in a pilot version, for monitoring the behavior of animals in zoos and aquariums, . ZooMonitor will contain modules for tracking animal behavior and body condition and for conducting data analysis. The zoo will also integrate a platform for securely storing an institution's data. With these modifications, ZooMonitor will be rigorously tested by industry partners, translated for both Apple and Android devices, and made available for free public download. ZooMonitor will enable any zoo or aquarium, regardless of collection size, budget, or number of staff, to develop a routine monitoring program—improving the lives of hundreds of thousands of animals across the country and around the world.
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TEAM MEMBERS:
Megan Ross
resourceprojectProfessional Development, Conferences, and Networks
The Southern Environmental Center (SEC) at Birmingham-Southern College will develop a business plan for expansion and improvement of its current programs. The Business Plan will help guide management of the SEC and support financial strategies to continue future development and create financial strategies to create financial sustainability. In order to complete this project SEC will convene a working group of community and academic partners who will provide input in the creation of a structure for implementing self-supporting operations through effective design, programming, and services. The plan will help SEC more effectively serve the community and help individuals understand the impact our environmental circumstances have on their health and wellbeing.
Brookfield Zoo will expand its "Zoo Adventure Passport" (ZAP!) program for urban families with children ages 3-12 to serve additional families and increase informal science learning opportunities in the two Chicago suburbs of Cicero/Berwyn and Melrose Park. The program will serve as a gateway to new family experiences, teaching families and children about their local and world environments, and providing an opportunity for family enrichment in a community-centered learning environment. The zoo will use presentations and activities to enhance science learning, offer field trips that reconnect urban families with wildlife and nature, and provide STEM content through multigenerational science learning. Through this project, the zoo will increase family participation by 25%; improve student performance in school; increase family interest in and enthusiasm about science, nature, and the environment, and increase family participation in their children's education.