The Metcalf Institute for Marine & Environmental Reporting at the University of Rhode Island Graduate School of Oceanography is implementing a three-stage sequence of workshops that will bring together science journalists, communications professionals, informal science education professionals, and NSF-funded (RAPID) research scientists who are studying the Deepwater Horizon oil rig failure and its impact on the Gulf of Mexico. During this period of focused interest by the public, the three stages will allow for an iterative process of capacity-building by journalists and informal science educators that will result in a set of experiences and resources to improve the public understanding of the oil spill's impacts and the specific scientific techniques used to assess the impacts. The project's outcomes also include strengthening the communication skills of the research scientists via new media and talks tailored to journalists and informal science educators. The three stages are: (1) Three sessions at the October 2010 conference of the Society of Environmental Journalists; (2) an April 2011 2.5-day seminar in Louisiana co-hosted by Louisiana State University and Louisiana Universities Marine Consortium (including field experience on an LSU research vessel); and (3) a June 2011 week-long "science immersion workshop" (including laboratory and field experience on a URI research vessel) and five associated public lectures at the Metcalf Institute, including web cast live via Internet2. The three programs are being evaluated by faculty at the Public Policy Research Lab of LSU Manship School of Mass Communication.
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TEAM MEMBERS:
Sunshine MenezesNancy RabalaisLisa LundyRobert GoidelChristopher D'Elia
San Francisco State University is collaborating with MESA of California to replicate the Mission Science Workshop (MSW) model for informal science education to establish 10 self-supporting interactive Community Science Workshops (CSW's) throughout California. The overriding theme for activities at the CSW's is to let children and parents "be" scientists as they explore through the use of interactive exhibits, hands-on building/tinkering activities and content workshops, while at the same time ensuring they learn correct science concepts. Content to be presented is from the areas of Engineering, Life Sciences, Physical Sciences, and Mathematics. The target audience is primarily African-American, Latino, and Native American children in grades K-8 and their families.
WGBH Educational Foundation is producing Season I of Zoom, a daily half-hour television series for children aged 8 to 11. Zoom, which is based on the highly successful 1970's series of the same name, features a cast of seven children who engage in activities and examine ideas submitted by youth who watch the show. The new Zoom will have an enhanced educational concentration, an emphasis on science and math activities and projects, and a comprehensive outreach campaign. A major focus of the series will be to develop "Habits of Mind" which promote the capacity to think about the same ideas and evidence in multiple ways; collect, organize, and recognize patterns in data; identify questions that can be answered through scientific investigations; and develop skills of estimation, judgment, and data literacy. Season I will have three over-arching science and math-based themes: Structures, Things That Go, and Living Things. Each program will include two or three science and math segments, as well as encouragement to try these activities at home. From time to time, the cast will provide a "challenge" for viewers by asking them to conduct an activity as home and send in their results for presentation on a later show. Field-produced segments will feature children engaged in science or math projects that they have found particularly fascinating and have done on their own. The series also will revisit projects or "challenges" over the course of a season to demonstrate that science is an on-going, evolving endeavor and that new information may change old assumptions. Zoom outreach activities will include a Zoom science guide for educators, a World Wide Web Site, museum Zoom rooms, community partnerships with three national organizations that work with underserved children. In addition, every viewer who writes, calls an 800 number, or sends an e-mail will receive a free four-page newsletter with directions needed to complete activities from the series and to tackle challenge s that the cast issues to the audience. Kate Taylor will be Executive Producer for the project. She has been co-executive producer for Where in the World is Carmen Sandiego? and for Degrassi Junior High. The Science and Math Director will be Candace Julyan, Senior Project Director at TERC. The Director of Outreach will be Beth Kirsch who oversees the development and implementation of national outreach campaigns for WGBH. The staff will work closely with a group of consultants and advisors with expertise in such areas as science and mathematics, informal science, outreach, and evaluation.
Radio Lab will produce 20 hour-long interdisciplinary science programs and 30 shorter features to be aired on NPR news magazine programs on a wide range of core STEM topics exploring how research is done as well as what the scientific results mean to the listener. The programs are co-hosted by Robert Krulwich, science reporter for NPR, and Jared Abumrad, WNYC radio producer and music composer. The programs are using a new, unorthodox format with music, live sounds and conversations between the hosts designed to appeal to young adult listeners who previously thought they did not like science. Each episode is crafted around a scientific finding and aims to connect the scientific inquiry to philosophical and universal implications. Program topics will include biology and neuroscience as well as physics, genetics, chemistry, math and engineering. The program carriage goal is to have the hour-long programs airing on 100 stations reaching three to four million listeners by the end of the project. The shorter segments will be distributed by NPR in its regular news magazine programs. Programs will also be podcast on NPR and WNYC's web sites, as well as through iTunes. The project will also train NPR science reporters on this new approach to science news content.
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TEAM MEMBERS:
Ellen HorneJad AbumradRobert KrulwichBarbara Flagg
The University of California, Berkeley is developing "Windows on Research," a two-year experimental exhibit project at the Lawrence Hall of Science focused on engaging and informing the public about current scientific research. The project will develop and evaluate different media to translate the leading edge of nanotechnology research for the science center audience by featuring live demonstrations and presentations, physical- and technology-based exhibits, and Internet-based exhibits. Formative evaluation of all products, including ongoing public focus groups and surveys, will be used to establish which of the several media, alone or combined, work best to communicate research content. The project team also is developing new assessment tools to test usability and effectiveness of the artificial intelligence and technology-based components in conveying content. The results of this prototype effort to present ongoing research in a museum setting will be disseminated to the informal science education field. The PI, Marco Molinaro, and the team from the Lawrence Hall of Science will work closely with scientists representing research in a number of nanotechnology fields. These scientists bring expertise in the areas of materials science, chemistry, education, bioengineering, mechanical engineering, molecular and cell biology, geochronology and isotope geochemistry, and psychology.
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TEAM MEMBERS:
Marco MolinaroUniversity of California-BerkeleyDarrell Porcello
WGBH Educational Foundation is requesting $1,261,934, or 33% of a total project budget of $3,835,236, to produce 20 new shows and new outreach and Web activities for" ZOOM." Targeted to kids ages 8 to 11, "ZOOM" is a daily, half-hour PBS series featuring an assortment of games, riddles, investigations, recipes and poems -- all based on materials sent in by its young viewers. Uniquely by and for kids," ZOOM" gives its viewers a chance to explore, experiment and share their creativity. "ZOOM's" science and math segments (30% of each half-hour show) give kids opportunities to explore scientific and mathematical ideas, concepts and phenomena. The goals for Season VI are to: (1) expand "ZOOM's" engineering curriculum; (2) develop two new content areas--Sports Science, and Perception and Sensation; (3) create new partnerships with FIRST LEGO League and Girl Scouts of USA; and, (4) conduct summative evaluation to continue to gauge "ZOOM's" effectiveness at teaching math and science to targeted audiences. Outreach for the project will include print materials for kids, families and educators. "ZOOM"-related activities at community-based organization include 590 ClubZOOM science afterschool programs and 21 ZOOMzone science museum exhibits. The 2,400-page interactive web site is updated weekly. "ZOOM" currently is carried by 170 public broadcasting stations and is viewed by close to 6 million children per week. The program receives 24,000 letters and e-mails per week; the web site attracts an average of 14,000 visitors per month.
The Science Museum of Minnesota (SMM) will develop "Cyborgs: A Natural History of Machines and Humans." The Project will result in a national traveling exhibit, a web site, and a complement of related educational programs focused on the boundaries between humans and their machines and on recent scientific efforts to understand the human body and mind. The 6,000-square-foot exhibit will open at the SMM before traveling to the six large museums in the Science Museum Exhibit Collaborative (SMEC), and then will be available for lease by other museums.
The St. Louis Science Center plans to design and develop a 2400-square-foot permanent exhibit dealing with the fields of cellular and molecular biology, including biotechnology and genetic engineering. The primary goal of the exhibit is to affect the attitudes of millions of visitors, with the secondary goal being to serve as a model for other science museums and science centers.
To evaluate the reasons for students in abandoning the science, engineering, and medical (SEM) pipeline while others choosing to continue. The influence of family and teachers on students’ goals in science, activities, and science identity is considered.
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TEAM MEMBERS:
Pamela R. AschbacherErika LiEllen J. Roth
This formative evaluation looks at the second version of a poster created to help visitors visualize the nanoscale structures in a butterfly wing. This version includes annotations to call out the different structures of the butterfly wing and reflects changes made to better align the illustration with scientific content.
This formative evaluation was conducted to see how the addition of an interactive media piece enhanced visitors' understanding of Nasturtium, a life sciences exhibit that demonstrates the water repelling properties of nasturtium leaves. The media piece allows the visitor to view leaf structures at progressively higher magnifications to better illustrate their scale and function. The interview questions used in this study are included in the appendix of this report.
This report documents two formative evaluations on an interactive media piece that allows its users to zoom in from a human hand to an atom. This zoom uses a spiral to connote zooming and is a departure from a more conventional zoom in which each successive image is a magnification of a portion of the preceding image. Interview protocols are included in the appendix of this report.