Roto, an exhibition design and production firm, contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation of Speed, an exhibition being developed for The Science Museum of Virginia (SMV) in Richmond, Virginia. RK&A explored visitors’ thoughts, perceptions, and understandings of exhibition concepts related to speed, defined as change over time. How did we approach this study? RK&A worked closely with Roto to identify the goals and objectives for the Speed exhibition. Findings from the front-end evaluation were designed to help Roto and SMV find common ground between
This paper explains how and why many American museums of science and nature moved away from the traditional content and methods of natural history in the period from 1930 to 1980. It explores diverse motivations for the shift from dead, stuffed displays to live, interactive exhibits, and the consequences of that shift for museums as both educational institutions and as institutions of research. Ultimately, it argues that debates over museums' content and display strategies drew strength from and reinforced a profound transformation in the institutional history of twentieth-century American
In this paper, researchers from Jacksonville State University discuss research related to educational efforts to increase the public's commitment toward conservation of animal species complicated by negative attitudes toward some of these species, such as snakes. The researchers report methodology and findings from their study that developed a device to assess attitudes toward snakes. The study had the following three purposes: (1) to validate a survey device the researchers developed that may prove useful in the evaluation of educational programs geared toward snakes and similar species; (2)
This paper discusses the benefits of conducting long-term evaluations. It explains the rationale behind and methodology used in a study of "Bird Discovery Point," a group of interactive exhibits located in the Aquatic Bird House at the Brookfield Zoo. The author briefly describes the issues that were raised in each of the eight evaluation efforts, the lessons from both the evaluation process and findings, and how this study impacted the decision-making processes of the institution, staff perceptions, and exhibit development in other areas.
This paper outlines the front-end evaluation that researchers and staff conducted to design the Biodome de Montreal, a living museum of nature. It includes a discussion of the evaluation objectives, key findings, and applications as well as background information about the museum project itself.
This paper is a summary of a 40-page report prepared for the Denver Zoological Foundation. The report detailed findings from an evaluation of the zoo's educational graphic system that aimed to give its visitors the opportunity to enter a world they probably have little experience with, and to wonder at the complexity and ingenuity of natural processes. This study analyzed visitors' response to a select group of graphics in the "Northern Shores" exhibit to determine the kinds of graphics that the zoo might want to invest in for future exhibits, and whether improvements were needed for the
This paper presents the methodology and findings of the formative and summative evaluation of the "Kongo Ranger Station" interactive interpretive displayed located in the new "Africa Rain Forest" exhibit at the Metro Washington Park Zoo. This display focuses on conservation, natural history and cultural issues in West and Central Africa.
This paper outlines findings from a 1990 survey conducted by the American Association of Zoological Parks and Aquariums (AAZPA), specifically related to the prevalence and value of teacher training programs at accredited AAZPA institutions.
This paper outlines the methodology and findings of a study that analyzed the effects of zoo-based educational approaches on the knowledge of, and attitude toward, wildlife conservation among Colombian fourth-grade students (9 to 11 years of age). The rationale behind the study was that direct experience, coupled with adequate preparation and reinforcement, should improve children's knowledge of, and attitudes toward wildlife.
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TEAM MEMBERS:
Teresa Gutierrez de WhiteSusan K. Jacobson
This paper outlines the methodology and findings of a front-end evaluation conducted by staff at the Science Museum at the National Autonomous University of Mexico in preparation of opening a new Biodiversity Hall. Researchers surveyed junior high teachers and students to better understand this audience's attitudes about the environment, evolution, taxonomy, biodiversity, etc. as well as their general knowledge of these topics.
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TEAM MEMBERS:
Silvia E. ZamoraSusana Lopez de LaraAdriana Bravo
In this paper, researchers from Colorado State University (CSU) discuss rising concern of public land managers, ranchers, and the general public about public lands grazing and the conflicts that arise between industry and recreation-seeking citizens. The authors present findings from a research project conducted under a cooperative agreement between the College of Natural Resources at CSU, the Grand Mesa/Uncompaghre National Forest, and the Rocky Mountain Forest Experiment Station. The first phase of this research was a visitor perception study conducted on the Big Cimarron Allotment in
This paper examines long term measures of self reported behavior changes after a visit to a botanic garden. These efforts analyze the effectiveness of botanic garden exhibits on focusing public attention on the issues of conservation. Key findings from a study at the "Endangered Island Plants" exhibit at the Chelsea Physic Garden are outlined.