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resource project Media and Technology
WGBH is producing the fifth and sixth seasons of NOVA scienceNOW, a multimedia project that addresses a wide array of science, technology, engineering, and mathematics subjects via multiple platforms. They include national PBS broadcast, the PBS web site, and innovative outreach activities such as an expanded Science Café initiative. Hosted by astrophysicist Dr. Neil deGrasse Tyson, Season Five will air in 2010; Season Six in 2011. The focus is "stories of transformative research," e.g., nanotechnology, stem cells, quantum computing, as well as clean energy, and climate change. Project goals are to "produce a lasting impact on Americans' appreciation for and understanding of current scientific research," and to encourage an interest in STEM careers among younger viewers. Building upon solid prior work, the proposed project is finding new ways to interweave the television show, web materials, and Science Cafés to provide multiple entry points and pathways for the audience. For example, they will produce 32 web-only scientist profiles supported by a blog and social media tools, and then train these scientists as presenters for the Science Cafés. NOVA is planning a new strategy to maximize carriage and increase audience for the six new programs per year; the programs will run consecutively in the NOVA Wednesday evening primetime slot during the summer. During Season Three, over 2.7 million television viewers per week tuned in NOVA scienceNow, with 62,000 unique visitors to the web site per month and 75 active Science Cafés across the country. The expanded Science Café initiative is designed to become self-sustaining beyond the grant period through new partnerships with groups such as the Astronomical Society of the Pacific, the American Chemical Society, and the Coalition for the Public Understanding of Science. The project will also collaborate with the Association of Science-Technology Centers and science centers around the country to host Science Cafés featuring scientists profiled on the web. Goodman Research Group will assess the reach and effectiveness of Seasons Five and Six. The focal/primary evaluation activity is a viewing and engagement study on the influence of viewing the series along with accessing and participating actively with the increased web and outreach offerings. This study will comprise web-based surveys with adaptive branching patterns, which will include data collection from a variety of participants and will focus on participants? use of the series, website, and outreach. The summative evaluation will measure how the project is reaching these audience segments, while also meeting the overall goals of increasing public understanding of science and engagement in science-related activities.
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TEAM MEMBERS: Paula Apsell
resource project Public Programs
Three and a half billion people currently live in cities, and this is projected to rise to six billion by 2050. In much of the world, cities are warming at twice the rate of rural areas and the frequency of urban heat waves is expected to increase with climate change throughout the 21st century. Addressing the economic, environmental and human costs of urban heat islands requires a better understanding of these complex systems from many disciplinary perspectives. The goal of this four-year Urban Heat Island Network is to advance multidisciplinary understanding of urban heat islands, examine how they can be ameliorated through engineering and design practices, and share these new insights with a wide array of stakeholders responsible for managing urban warming so that the health, economic, and environmental impacts can be reduced.
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TEAM MEMBERS: Peter Snyder Patrick Hamilton Brian Stone Tracy Twine J. Marshall Shepherd
resource project Media and Technology
This Small Business Innovation Research (SBIR) Phase I project will demonstrate the feasibility of engaging children ages 8 to 13 in the wonders of science and the application of scientific principles through the transmedia SCIENTASTIC! project. The study will also demonstrate that the television series will help students answer questions and solve problems for themselves and their community. The American public supports the advancement of scientific knowledge and our investment in scientific research leads the world. However, Americans are falling behind in educating the next generation of scientists. Late elementary school is an ideal time to capture students' attention and engage them in STEM activities. Using rigorous evaluation techniques we will show that SCIENTASTIC! encourages hands-on learning by exploration, questioning and thinking. The innovative television program and integrated companion resources provide scientific role models and demonstrate the scientific process in an entertaining way. The associated web site, Apps, Web 2.0 repository and teaching aids allow students, teachers, and parents to further explore concepts introduced in the show. Preliminary analysis reveals that the SCIENTASTIC! target audience liked the show, would watch the show and learned from the show. Further analysis will demonstrate that the transmedia approach increases viewer interest and learning. The broader impact/commercial potential of this project will play a transformative role in encouraging students to take STEM courses in college, pursue scientific careers, and become a scientifically informed electorate. By developing the story beyond the story, transmedia SCIENTASTIC! has strong commercial value. Dissemination through public television allows for a potential audience of 250 million people. Commercial and noncommercial sponsorships will be sold with associated on-air credits. Additional direct funding will be sought from industries with interests in promoting science and health literacy. A commercial version of the program will be offered to cable networks on a licensing basis, with DVDs, Apps and study guides sold to schools, homeschoolers, and parents. With a broad and commercially viable dissemination, SCIENTASTIC! will show children the joys of science by demonstrating and engaging in hands-on, team- based learning in real-world contexts. This process will improve student retention and will show that SCIENTASTIC! introduces new ways to learn. The SCIENTASTIC! project will evaluate teaching techniques information that will be shared with policy-makers, educational institutions, and teachers to improve education nationwide. By spreading successful methods for engaging children in math and science, SCIENTASTIC! shoiuld have significant societal benefit creating a generation of scientifically educated decision-makers.
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TEAM MEMBERS: David Caldwell
resource evaluation Media and Technology
Planet Earth Television (PET) created Scientistic!, a television series that focuses on a young girl's scientific investigations of the world around her. The pilot episode, Sticks and Stones, explored bones and how they heal. A website and iPad app were also developed to supplement the program. REA evaluated the impact of the television program, website, and app on youth's knowledge about and interest in science and specific topics related to bone health and healing. REA recruited youth (grades 1-7) to participate either at home with their families or in a classroom with their teachers. REA
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TEAM MEMBERS: Planet Earth Television, Inc. Camellia Sanford-Dolly
resource project Public Programs
Advances in genomics are rapidly increasing our understanding of not only the human body, disease and health-related issues but how humans and other species interact and respond to changing environments. Genomics represents a scientific frontier that connects with individuals and families at the most personal level, with the potential to shape the future of human healthcare. However, advances in genomics and their implications for personalized medicine are far out-pacing public awareness and knowledge. The Connecticut Science Center and the University of Connecticut partnered under a National Science Foundation funded collaboration between Dr. Rachel O'Neill, UCONN, and Dr. Hank Gruner, Connecticut Science Center, and the National Center for Science & Civic Engagement to engage the public in developing a conceptual understanding of genomics.
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TEAM MEMBERS: Connecticut Science Center Rachel O'Neill Hank Gruner
resource project Public Programs
Health care in the United States is expensive and complex, and there are many competing interests that make it an increasing necessity for health care consumers to take an active role to better advocate for themselves and those who are impacted by the decisions that are made. Making effective health care choices requires both science literacy and critical thinking skills to understand and evaluate options. The Weighing the Evidence (tentative title) project team will work with medical experts, researchers, health and medicine journalists, and community partners to improve visitors’ critical analysis skills and ability to review evidence so that they can make informed health care decisions. To meet this goal a traveling exhibition will be developed utilizing a unique collection of historical and contemporary quack medical devices donated to the Science Museum of Minnesota when the Museum of Questionable Medical Devises closed in 2002. While the collection is rich in fun and entertainment, it also offers a multitude of opportunities to reflect on science, society and ethics, skepticism, and objectivity. This collection, along with interactive experiences, theater programs, outreach programming and a companion web site will provide visitors with the tools needed to become more knowledgeable health care consumers.
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TEAM MEMBERS: Laurie Fink Bette Schmit
resource project Public Programs
EdVenture Children's Museum, a hands-on, children's museum in Columbia, S.C., in close collaboration with NIH-funded researchers at the University of South Carolina, proposes a five-year, SEPA project titled "Unlocking the Mysteries of Chronic Diseases: BioInvestigations for Family, School and Youth Audiences." The program will develop teaching laboratories and experiments to educate youth ages 5-14, teens and adults about biomedical science topics in a fun, investigatory way. From these laboratory experiences, EdVenture will also develop educational programs designed to engage disadvantaged audiences in schools and communities to help expose them to the world of science and the benefits of community-based translational research. The laboratories and educational programs will utilize scientific content drawn from NIH-sponsored biomedical research, and will translate the research process and public impact into meaningful experiences for the public. These programs will reach a large population, both urban and rural, in socio-economically depressed areas of the state, promoting students' interest in topics that they may not otherwise be exposed to and encouraging a lifelong familiarity and facility with scientific thought and practice. Throughout the life expectancy of this project, a projected 2.5 million children and adults will experience the laboratories and related educational programs. Long-term goals are to encourage future biomedical science career choices, and most importantly, empower a child to take control over his/her own health decisions and to develop the necessary skills to navigate the flood of health information inherent in the quickly changing landscape that is health today.
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TEAM MEMBERS: Kathie Williams
resource project Public Programs
The overall goal of the current proposal is to adapt the interdisciplinary research-based curriculum created at the School for Science and Math at Vanderbilt (SSMV) for implementation of a four-year program in three Metropolitan Nashville Public School (MNPS) high schools. The specific aims of the proposal are to adapt the on-campus (at Vanderbilt) model for implementation in three public high schools with different academic profiles (SSM Academies); to define the variables and features required to sustain the program and to replicate the model in any high school setting; and to define a strategy for disseminating the model to additional schools. Students entering 9th grade in a school in which an SSM Academy has been implemented will be encouraged to apply. Those who are accepted into the program will spend three hours every other day in two courses based on the adapted curriculum. As with the SSMV, rising seniors will have opportunities to enter Vanderbilt laboratories for summer research internships. Teachers from the high school will work with Center for Science Outreach scientists to adapt the SSMV curriculum for implementation. Ongoing, year-long teacher professional development will be conducted to ensure that the curriculum is dynamic and the teachers are well-prepared to engage and guide the students in the curriculum. The anticipated outcomes include enhanced student achievement as measured by GPA, and scores on ACT science reasoning and end of course tests; increased SSM student interest in careers in science; increased district-wide enrollment in SSM programs; increased graduation rates and postsecondary education enrollment by SSM students; development of unique curricular science units that can be adapted for a novel four-year interdisciplinary research- based curriculum; development of a sustainable model built on effective features of each SSM that can be exported to other high schools within and outside Nashville; enhanced community and family involvement in the SSM programs and school community in general; a strengthened partnership between Vanderbilt and MNPS that will serve as a national model of a successful university-K-12 collaboration to enhance science teaching and learning.
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TEAM MEMBERS: Virginia Shepherd
resource project Public Programs
The Oregon Museum of Science and Industry (OMSI), in partnership with the J. Craig Venter Institute (JCVI), proposes to develop the Zoo in You: Exploring the Human Microbiome, a 2,000 square foot bilingual (English and Spanish) traveling exhibition for national tour to science centers, health museums, and other relevant venues. The exhibition will engage visitors in the cutting edge research of the National Institutes of Health's (NIH) Human Microbiome Project (HMP) and explore the impact of the microbiome on human health. To enrich the visitor experience, the Zoo in You project will also produce an interactive bilingual website and in-depth programs including science cafes and book groups for adult audiences. JCVI will provide its expertise and experience as a major site for HMP genomics research to the project. In addition, advisors from the Oregon Health & Science University, Multnomah County Library, the Multnomah County Health Department, ScienceWorks Hands-On Museum, Science Museum of Minnesota, and other experts will guide OMSI's development of exhibits and programs. The Institute of Learning Innovation in collaboration with OMSI will evaluate the exhibits, programs, and website. Front-end, formative, remedial, and summative evaluation will be conducted in English and Spanish at OMSI, ScienceWorks, and tour venues. The exhibition's target audience is families and school groups with children in grades 4-12. Latino families are a priority audience and the project deliverables will be developed bilingually and biculturally. The Zoo in You will tour to three venues a year for a minimum of eight years. We conservatively estimate that over two million people will visit the exhibition during the national tour. This project presents a powerful opportunity to inform museum visitors about new discoveries in genomic research, to invite families to learn together, and to present and interpret health-related research findings for diverse audiences. PUBLIC HEALTH RELEVANCE (provided by applicant): Our research education program, the Zoo in You (ZIY): Exploring the Human Microbiome, is relevant to public health because it will inform exhibition visitors and program participants about the significant new research of the NIH's Human Microbiome Project (HMP). Visitors will make connections between basic research, human health, and their own personal experiences. The bilingual (English and Spanish) ZIY exhibits and programs will present research finding and public health information in enjoyable and engaging ways to reach diverse family and adult audiences.
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TEAM MEMBERS: Victoria Coats
resource project Media and Technology
Through "Addressing the Science of Really Gross Things: Engaging Young Learners in Biomedical Science Through a Fulldome Planetarium Show and Supporting Curricula," Morehead Planetarium and Science Center at the University of North Carolina at Chapel Hill, in close collaboration with NIH-funded researchers at the UNC and a leading children's book author, will develop an informal science education media project and a suite of hands-on, inquiry-based curricula based on the media project for use in science centers, museums and schools. This project will build the pipeline of future researchers and create awareness of NIH-funded research by generating interest and excitement among children age 9-13 in the health sciences and related careers and building their science content knowledge. To achieve the objective, the investigators will develop a fulldome planetarium show; create correlating curricula for summer camps, afterschool programs, scout programs, science center field trips, science clubs and schools; and produce a DVD highlighting careers in the health sciences. In addition, the project will use several methods to target populations traditionally underrepresented in the biomedical fields, including featuring professionals from underrepresented populations in the multimedia and curricula products, making outreach visits to counties with large populations traditionally underrepresented in health science research careers, and producing a Spanish-language version of the products. The use of a known brand, "Grossology," is an innovative way to connect to children in the target age range and to encourage the informal science education community to embrace health-science content in their fulldome theaters. In addition, the project's hub-and-spoke approach further encourages adoption of this programming by providing informal science venues with both an engaging experience (hub) and the supporting curricula (the spokes) that is necessary to extend the show's potential for having significant educational impact. A strong project team maximizes the project's likelihood for success. The team includes fulldome producers and educators from Morehead and NIH-funded researchers with expertise in appropriate science content areas. In addition, the investigators have created a network of consultants, advisory board members and evaluators that will create feedback loops designed to ensure high-quality, scientifically-accurate, educationally-effective products. The investigators will use a combination of free and revenue-based dissemination strategies to ensure that the products of this award are broadly distributed. These strategies hold significant promise for creating broad use of this project's products in the nation's science centers, museums and classrooms.
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TEAM MEMBERS: Denise Young
resource project Public Programs
University of California, Berkeley's Lawrence Hall of Science (LHS), in partnership with the Children's Hospital and Research Center Oakland (CHRCO), proposes to design, develop, implement, and evaluate a hospital-based educational program using pedagogically rich mobile learning experiences with age-appropriate K-12 health sciences content. LHS staff will combine educational technology, curriculum, and learning research expertise to create a new, inquiry based health science program delivered through tablet computers or PlayPads. The interactive media, digital stories, and gaming on PlayPads will feature everyday concepts and important foundations in health education based on the science content and learning frameworks from successful science curricula created at LHS. Hospital patients and their families, visitors, staff, and volunteers will encounter PlayPads with finished waiting room exhibit media stations designed and constructed by Exploratorium Exhibit Services, on teaching carts deployed by hospital educators, and through individual check-out units. PlayPads content will also be available outside of the hospital setting through the Internet for extended use on personal mobile devices and computers. The mission of the PlayPads program is to increase exposure of the hospital-going public to topics directly relevant to healthy lives and families through mobile technology. PlayPads will be an inviting experience for youth, framing interactions with driving questions and common misconceptions to inspire the curiosity of participants. Youth ages 8 to 16 will experience wide-ranging interactives including: games that show the hazards of smoking, simulations of blood flow through the heart, brain quizzes to hone memory function, or lively info-graphics about the nutritional shortcomings of junk food. Given the recent strides in the affordability of touch screen technology and the rapid adoption of mobile computing ecosystems, this is an unprecedented time to build a ubiquitous health educational program within a contextually relevant environment like a hospital. PlayPads will be a model for delivering health education content in a unique educational setting leveraging the great strides in consumer mobile technology. By working with a strong, local hospital partner that serves a highly diverse ethnic and socioeconomic population, LHS staff will ensure the portability of the program for future healthcare providers. With the extensive private and public networks of both LHS and CHRCO, PlayPads will potentially have a lasting impact on health education efforts in the San Francisco Bay Area and beyond.
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TEAM MEMBERS: Darrell Porcello
resource project Media and Technology
The American Museum of Natural History requests SEPA support for a five-year development and implementation project entitled "Human Health and 'Human Bulletins': Scientists and Teens Explore Health Sciences in the Museum and World At Large." The program has three complementary components: (1) the development of 7 new productions for the Museum's digital media/documentary exhibition program, Human Bulletins http://sciencebulletins.amnh.org) featuring the newest health-related research; (2) a mini-course, entitled Hot Topics in Health Research NOW, an intensive after school program covering genetics, epidemiology, human health and human evolution, including a section on ethics in research; and (3) A "drop-in" Human Bulletins Science Club, where students meet monthly to watch a Human Bulletin visual news program, engage in informal discussions with significant researchers in the fields of evolutionary science and human health. The main goals of this project are: (1) to inform young people about emerging health-related research by using the Human Bulletins as core content for programming and points of engagement; (2) to promote a life-long interest in science among participants by teaching them how health-related science research could potentially affect them or their families; (3) to empower teens to critically assess the science presented to them in the Museum and in the world at large by teaching them to break down the "information bytes" of the Human Bulletins and to analyze how stories are presented visually and how to find answers to questions raised by the Bulletins; (4) for the young people in the program to see themselves as participants in the Museum by developing "mentor" relationships with Museum staff. This will allow students to see AMNH as an enduring institution to be used as a resource throughout their education and careers; and (5) to give students the means to envision themselves with future careers in science, research and in museums (thus fostering new generation of culturally-diverse, culturally enriched scientific leaders) by introducing them to scientists in an informal setting where there are no consequences for making mistakes or asking questions. The students will be given "behind the scenes" looks at new career options through the scientists featured in the Bulletins and the NIH funded researchers on the Advisory Board presenting at the informal sessions. Ultimately, the project aims to give students to critically process the information they receive about public health, see the relevance of human health science to their lives and pursue careers in health science. All of these skills are measurable through formative and summative evaluation. This project will teach young people to understand information about public health that is presented to them through visual and popular media as well as through formal scientific texts. It will also teach them to think about how human health sciences impact their lives and how the decisions they make impact larger human health. Finally, the program will also encourage students to pursue careers and further information about public health.
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TEAM MEMBERS: Monique Scott