The Gallery of California Natural Sciences hosted four preview events before officially opening all sections. The target audiences for the evaluation of developing exhibits were Members and the general public with a focus on families. Researchers collected qualitative data in response to prototypes and developing exhibits for the Introduction and Oakland Sections, as well as for the developing Now and Then and Coastal Issues Lounges, and for the prototyping of live gallery animations. An exit survey was also administered to capture narrative, qualitative responses to visitors’ experience of
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TEAM MEMBERS:
Oakland Museum of CaliforniaMary T. Faria
This report summarizes findings from a three-year study of the Time Team America: Science of Archeology project, funded by the National Science Foundation. The project included a series of archaeology field schools for youth, four broadcast episodes and a redesigned website with a variety of information and instructional resources. The evaluation included both formative and summative components and a mix of qualitative and quantitative methods including surveys, interviews, and focus groups. Includes interview protocol and survey.
This article discusses visitors' ability to interpret geographic maps. It describes a study that examined how easily adult visitors to the Bronx Zoo were able to identify two continents and countries on maps, and their interpretation of the term "range." Findings suggest a need to revise maps in exhibit labels to improve visitor comprehension and the authors make recommendations on how to do so. The appendix includes a copy of the interview protocol used in the study.
Children’s Discovery Museum of San Jose (CDM) contracted Randi Korn & Associates, Inc. (RK&A) to study the professional development component of Mammoth Discovery!, a NSF-funded project. The professional development part of the project convened a group of museum professionals (cohort participants) from select children’s museums to participate in several workshops, developed and conducted by CDM staff, and gatherings at a number of Association of Children’s Museums (ACM) conferences. RK&A conducted the evaluation to measure the impact of these experiences on the professional practice of cohort
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Randi Korn & Associates, Inc.Children's Discovery Museum of San Jose
The Seattle Aquarium seeks to discover how toddler families experience its exhibits and how to best incorporate toddler family needs in future exhibit developments. The goal of this study is to begin to document toddler-exhibit interactions in order to better understand the Aquarium experience for that audience. The specific research goal was to determine which exhibit elements are attracting and holding the attention of the toddler family audience. A total of 47 caregiver interviews and 297 toddler observations across three exhibit areas were collected from January-March 2011 at the Seattle
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TEAM MEMBERS:
Andrea BarberKaleen PovisSeattle Aquarium
The Science Museum of Minnesota prototyped interpretive approaches to using an innovative scientific visualization system developed by the National Oceanic and Atmospheric Administration (NOAA) called Science On a Sphere (SOS). SOS is composed of a wide variety of visualizations projected onto a six-foot sphere creating animated, whole-planet views of the Earth, other planets in our solar system, and their moons. Visualizations of the Earth cover topics such as weather, climate, topography, earth system dynamics, and geophysical processes. A challenge of SOS is making the content accessible
In May of 2006, Science on a Sphere (SOS) was set up in a permanent exhibit space at the Science Museum of Minnesota. With the new installation of the Sphere, came the addition of a variety of features that were not included in the initial front-end study. These new features included an expanded playlist, new audio for some of the visualizations, accompanying labels projected on the wall describing the visualization, indication on the labels of what image will be playing next, and seating for visitors so they can sit and view the sphere. The new master playlist was composed of three smaller
During January 2007, the Science Museum of Minnesota carried out a study to gather visitor feedback on a variety of potential interpretive features of Science on a Sphere. Visitor preferences related to the use of interpretive labels and graphics directly on the Sphere and the speed in which visualizations rotate were studied. A total of 51 visitors were interviewed. Key findings include: 1. Three quarters of visitors preferred descriptive labels to be directly on the Sphere. 2. If labels were projected on the Sphere, almost all the visitors wanted them to disappear after a period of time. 3
Goodman Research Group, Inc. (GRG) conducted summative evaluation of the Journey to Planet Earth: The State of the Ocean's Animals project. GRG has served as external evaluator for Journey to Planet Earth since 1999. Journey to Planet Earth is a PBS series that explores the fragile relationship between people and the world they inhabit. The most recent evaluation included two components: 1) a viewer study of the Ocean's Animals episode in the series (hosted and narrated by Matt Damon), and 2) an evaluation of the outreach initiative that complemented the series. The broad goal of the
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TEAM MEMBERS:
Marianne McPhersonElizabeth BachrachIrene F GoodmanScreenscope, Inc.American Association for the Advancement of Science
Goodman Research Group, Inc. (GRG) conducted summative evaluation of Origins of the Universe, the 4-part NOVA miniseries. The Origins series chronicled the history of the earth's formation, how the universe evolved to permit the emergence of life on earth, the likelihood that there is life beyond earth, and the tools and techniques scientists use to study the universe. In June 2007, Thomas Levenson, MIT professor and Executive Producer of the series, won the inaugural Walter P. Kistler Science Documentary Film Award for his work on Origins. An extensive outreach campaign accompanied the series
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TEAM MEMBERS:
Jennifer BeckJennie MurackUnicorn Projects, Inc.Irene F Goodman
Goodman Research Group, Inc. (GRG) conducted front-end evaluation and Alpha testing for the Harvard-Smithsonian Center for Astrophysics of EarthScope Panorama, an interactive Earth science game for middle school youth. The front-end evaluation focused on the prospective content, format, and platform of the game, with the broad goal of assessing four different game prototypes in a population of middle school students. The specific objectives of the evaluation were to document and assess what students already know about EarthScope-related themes and content, what geoscience questions they have
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Marianne E. McPhersonLaura HousemanIrene F GoodmanHarvard-Smithsonian Center for AstrophysicsSmithsonian Astrophysical Observatory
resourceevaluationPlanetarium and Science on a Sphere
Visitor Baseline Study of Science on a Sphere at the Denver Museum of Nature & Science. This resource includes the Research Assistant Protocol, Observation Protocol, and Visitor Questionnaire.