Earth & Sky is a 90 second radio science series about environmental sciences, earth sciences and astronomy. Multimedia Research implemented a summative evaluation of the series, utilizing a survey mailed to respondents to a radio contest held just prior to the broadcast of Earth & Sky in eight commercial radio markets. A total of 152 surveys were returned (43% return rate). The survey is in the report Appendix. The series makes science accessible and interesting to the listening audience and generates excitement about science. The programs were perceived as affecting listeners'
In this paper, researchers from the University of North Carolina at Asheville, Denver Museum of Natural History (DMNH), and Colorado State University, present findings from two studies that established a link between certain design features commonly found in museum environments and the state of psychological flow. Study one observed visitor behavior in a museum hall at DMNH before and after renovation. The study found that after the design changes, visitors attended more to the exhibits. Study two, a post-hoc survey analysis, investigated which design features in particular are responsible for
The NOVA Large-format Film unit of the WGBH Educational Foundation, in conjunction with the New England Aquarium, is producing a large format film about Cocos Island, a small, uninhabited island off the coast of Costa Rica that has not yet been affected by human activity. The waters around Cocos Island contain an extraordinary abundance of sharks, rays, tuna, marlins, swordfish, and other pelagic fishes, thanks to nearby upwellings of cold, nutrient-rich water that create a rich food source. The film will focus on the physical oceanography and behavioral marine ecology of Cocos Island, highlighting the animal behavior and interactions of the wide diversity of marine life. Executive Producer will be Paula Apsell, head of the WGBH science unit and Executive Producer of NOVA. Susanne Simpson, executive producer for NOVA Large-format Films will as a senior producer. Howard Hall Productions will produce and direct the film. Howard Hall will be director/producer, and Michele Hall will serve as producer. The Halls are experts in the field of marine natural history filmmaking and are world-renowned for their television programs on such series as National Geographic and Nature. They worked in the large format medium as producer/directors of Into the Deep. Joseph Levine, a marine biologist who has written both science textbooks and television scripts, will be the writer. William Spitzer, Associate Director for Education at the New England Aquarium, will be responsible for the educational outreach materials.
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TEAM MEMBERS:
Paula ApsellSusanne SimpsonJerry SchubelKenneth MalloryBarbara Flagg
MacGillivray Freeman Films is producing a 40-minute large format film about a scientific and climbing expedition on Mount Everest. The film will introduce viewers to the methods and significance of scientific field research and the rigor and excitement of the scientific endeavor through an expedition to the top of the world's tallest mountain. An international climbing team of women and men will advance the research of geophysicist Roger Bilham who has been influential in applying Global Positioning System (GPS) technology to the study of earthquakes in the Himalaya. The film also will explore the physiological challenges the climbers face at extreme altitude. Endoscopic and microscopic photography will reveal the human body's amazing adaptations to a cold, low-oxygen environment. A comprehensive package of ancillary materials for teachers, students, film exhibitors, and the general public will enhance the educational experience of the film. Greg MacGillivray, President of MacGillivray Freeman Films, will be the PI and Executive Producer/Co-Producer/Director/Photographer. Stepehen Judson and Alec Lorimore, both of MacGillivray Films, will be Co-writer/Director and Co-Producer respectively. Tim Cahill, a freelance writer with experience writing for National Geographic and GEO will be the other Co-writer. Advisors include: Cynthia Beall, Prof. of Physical Anthropology, Case Western Reserve University Broughton Coburn, Conservation and Development Expert on Nepal James Fisher, Prof. of Anthropology, Carleton College Kip Hodges, Prof. of Geology, Massachusetts Institute of Technology Charles Houston, Prof. of Medicine (emeritus), University of Vermont Peter Molnar, Senior Research Assoc. Atmosphere and Planetary Sciences, MIT Audrey Salkeld, Author and Fellow, Royal Geographical Society Bradford Washburn, Honorary Director, Museum of Science, Boston
KCTS, the public broadcasting station in Seattle, WA, is producing and distributing15 new half-hour episodes for the children's television series, Bill Nye the Science Guy. Topics being considered for these programs include: Caves Jungles Animal Behavior Entropy Home Demo Lakes and Ponds Felines Convection Smell and Taste Life Cycles Minerals Adhesives Atoms and Molecules Organs Comets, Asteroids, and Meteors The project also will include outreach to viewers, teachers, and parents by providing the following materials: A teachers kit to be distributed to 150,000 fourth-grade teachers nationwide Fifty thousand free copies of a printed parents' guide and 15-minuted video distributed through an off-air off and community partner groups Meet a Way Cool Scientist national print contest in which children will be invited to write and illustrate a profile of a scientist in their community Nye Labs Online, a Web site with series information, science topics, hands-on experiments, and an e-mail connection to Bill Nye and the production team Conference Presentations and workshops about the project's approach to science education for PBS stations, teacher groups, and the three partnering organizations, Girls Incorporated, the National Urban League, and the National Conference of La Raza Rockman Et Al will conduct a summative evaluation to extend the understanding of the show's impact on children's attitudes toward and understanding of science. It also will examine the size and composition of the in-school audience, and will assess the use and value of the outreach materials.
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TEAM MEMBERS:
Elizabeth BrockJames McKennaErren GottliebWilliam Nye
The Science Museum of Minnesota is developing, producing, and distributing a project on the geography of some of the most dynamic regions of the world. This is a joint venture between the Science Museum of Minnesota and the Fort Worth Museum of Science and History with additional support from the St. Louis Science Center. The core element of the project is a 40-minute Imax film the examines seven geographically diverse locations on earth: Madagascar Iguazu Falls The Amazon Greenland The Okavango Delta The Namib Desert The Tibetan Plateau Supporting material for the film will include: o Teacher Guide - 36 to 40 pages of hands-on science activities o Family Guide - to help parents share science and geography with children through simple, at-home activities; geography o Geography Museum Trunk - a steamer trunk filled with artifacts, specimens, activities, and resource materials available for rental to school, museums, and other groups o Greatest Places On-Line - A World Wide Web site with activities for youth and adults to explore the interrelationships of earth, air, water, and life in their local region and a "living atlas" as a forum for comparing and sharing observations with others around the world. o Summer Educator Institutes - where formal and informal educators will receive intensive training in utilizing all aspects of the project with multiple audiences. o Accessibility Guide - which outlines programs and options to provide no- or low-cost viewing for underrepresented audiences. The project will be guided by Geography for Life: The National Geography Standards and Expectations of Excellence: Curriculum Standards for Social Science. Dr. Mel Marcus, Professor of Geography at Arizona State University, will have primary responsibility for content. He will work closely with an advisory group of geographers, ecologists, and formal and informal educators. The PI and Executive Producer of the film will be Mike Day, Director and Executi ve Producer of the Science Museum of Minnesota Omnitheater and Executive Producer of seven previous Imax films.
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TEAM MEMBERS:
Mike DayNatalie RuskCharlie WatersMelvin MarcusBarbara Flagg
The program producers at the World Media Foundation seek $550,000 over three years to produce and present to listeners vital stories about scientific inquiry and technological developments related to environmental change. These presentations, entitled Living on Earth, are broadcast weekly on more that 240 National Public Radio member stations in the United States. The producer intends to develop the program into a one-hour format from the current 30 minute broadcast. Audience participation will be encouraged through call-in question and answer sessions about science and ecology.
Byrd & Block Communication, Inc. is continuing production and distribution of the widely broadcast two-minute radio spots which focus primarily on astronomy, earth science, or environmental science. Some programs also contain information about other sciences such as marine biology or chemistry. The series is carried on 519 affiliate stations in 627 carriage locations in the United States and can be heard in all 50 states. Of these stations, 315 are public radio stations and 204 are commercial stations. It also is broadcast by the Armed Forces Radio network and by the Voice of America. The current grant will enable the producers to enhance the series by: - Adding programs for weekend broadcast, thereby increasing the number of programs produced each year from 260 to 365. - Making a concerted effort to add more stations, particular commercial stations, that carry the series. - Working with Kalmbach Publishing, fulfilling listener requests for free copies of science magazines. - Producing and distributing classroom materials in collaboration with the Astronomical Society of the Pacific - Conducting a second and third annual "Earth & Sky Young Producers Contest." - Expanding "Earth & Sky's" on-line presence on the Internet. The writer/producer/host will continue to be Deborah Byrd and Joel Block, VP of Byrd & Block Communications, Inc., will continue as studio producer and co-host. The principal content consultant for astronomy is Derek Wills, a McDonald Observatory astronomer, and the primary earth content consultant is Cliff Frolich, a research scientist at the University of Texas Institute for Geophysics.
The Cincinnati Museum of Natural History and Science (CMNHS) is producing a large format film on caves. The film will be a multidisciplinary introduction to the little-understood world of caves and cave science. Caves will introduce viewers to the alien beauty and wonder of caves and the scientists and explorers who study them. It will explore the formation of caves and speleothems, the highly adapted life-forms found in caves and the varied use of caves by people, past and present. A comprehensive educational package of ancillary materials will be available to schools and to the general audience. The PI for the project will be Kit Anderson, Director of Film Projects for CMNHS. The principal science content specialist will be Jacqueline Janine Belwood, a researcher in vertebrate zoology at CMNHS. She will work closely with an advisory committee of eighteen experts in caves, in the various science disciplines relevant to the cave environment, and in large format films. She also will have access to the expertise found among the staff of the CMNHS. The film will be produced by MacGillivray Freeman Films, the company that produced the large format film, "To Fly".
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TEAM MEMBERS:
Kit AndersonJacqueline BelwoodBarbara Flagg
Scholastic Productions is producing thirteen additional episodes for the third season of the fully animated, half-hour television series, "The Magic School Bus." The series, which is targeted at 6-9 year olds, is designed to motivate children's interest in science, to introduce science concepts and ideas, and to inspire positive attitudes towards science and education in students and teachers. The series is unique to science educational television because it breaks the science gender barrier, showcases both education and science, and, through the use of animation which enables the series to transport children to places they literally could not go, presents content in a unique way. Season III topics include: spiders, the Arctic, light, color, the moon, structures, and sound. Outreach activities will include and expand upon those offered for Seasons I and II. During Season III, special emphasis will be placed on reaching families. The project also will use America On-line to promote the series and to communicate the value in and the methods for encouraging children's interest in science. The same basic administrative, content, and production staff will continue with the project. Management and editorial control will be the responsibility of Jane Startz, Executive Vice President of Scholastic Productions. Cheryl Gotthelf, Executive Director of Special Projects for Scholastic Productions will oversee series distribution and utilization, print, research, public relations, promotion, and community and museum outreach. Science content will continue to be supervised by Michael Templeton with the assistance of an Associate Science Content Director, Fran Nankin. Kristin Martin will remain in charge of series production.
KCTS Television is producing 20 new programs for the third season of "Bill Nye the Science Guy." The series, which has received an enthusiastic public response, will continue to be on PBS stations during the week and syndicated to commercial stations on weekends. The twenty topics for Season range from earth science, to physical science, to life science, to technology and include programs on such diverse subjects as spiders, time, life cycles, inventions, flowers, architecture, computers, probability, invertebrates, and forensics. Outreach activities for the third season are designed an emphasis on reaching out to new audiences, especially girls and children of color. The Season III outreach components consist of: o "The Big News of Science" - a newsletter distributed through youth serving organizations as well as being mailed directly to viewers at home o An at-home science kit - an easy to use kit that enables children and their families to perform science experiments together at home. Two-thirds of the kits to be distributed directly to youth and one-third will be distributed to children participating in afterschool and community programs. o Teacher's Kit - to be distributed to fourth grade teachers nationwide. o Special appearances - As Bill Nye's schedule permits, he will present a live, traveling science demonstration show in selected urban communities. The programs will be based at science museums, community centers, or similar venues and will include an explanation about the science content of the series, and demonstrations of science experiments where children are invited to participate. o A PBS station outreach kit - This material will provide PBS outreach and education staff with programs, tips for developing local science outreach projects, and a list of informal science resources. The staffing for Season III will remain basically the same as it has been for Seasons I and II. Bill Nye will remain as Chief Writer and Host, Elizabeth Brock will continue as Executive Producer, and James McKenna and Erren Gottlieb will remain the series producers.
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TEAM MEMBERS:
Elizabeth BrockJames McKennaErren GottliebWilliam Nye
The National Museum of Natural History is producing 3-D and 2-D versions of a large format film on natural history. With a working title of Wonders of Life, the film will explore the diversity of life on Earth and how this diversity came to be. It will examine the biological, geological, and cultural entities that interact in myriad ways to generate, shape, and sustain the enormous biological and cultural diversity of our planet. The film will be supported by outreach material designed to support further exploration of the topic of diversity in both informal and formal settings. An inexpensive family activity guide to be available at venues that show the film will feature engaging and challenging activities for families with children ages ten through 15. A teacher resource guide, distributed free to teachers attending the film with groups of students, will be developed for use in grades 5 through 8. A classroom activity poster will be developed to serve grades 2 through 5. A Wonders of Life home page will support in-depth study of the film's topics. Larry O'Reilly, Director of The Discovery Center Project at the NMNH, will be PI and Executive Producer for the film. The Senior Scientific Advisory Board will be chaired by Dr. Robert S. Hoffman, Senior Scientist and former Assistant Secretary for Science at the Smithsonian Institution. The board also includes Sir David Attenborough, Dr. Sylvia Earle, Dr. Margaret Geller, Ivan Hattingh, and Dr. Thomas Lovejoy. Dr. Kay Behrensmeyer, Curator of Paleobiology and former Associate Director for Science at the NMNH, will lead a core team of scientists who will be directly involved in production. The film will be produced by Christopher Parsons and David Douglas will be Director of Photography.