Earth & Sky is a two-minute public radio science series about environmental sciences, earth sciences, and astronomy. As broadcast of the series expanded across the U.S., Multimedia Research implemented summative evaluations of listeners in three different radio markets. The evaluations focus on whether listening to the series influences adults' knowledge of, interest in, and attitudes toward science and whether the series affects listeners' science-related activities.
This paper examines the summative evaluations of two exhibits at the Please Touch Museum: "Foodtastic Journey" and "Gateway to China". By contrasting and comparing the most and least engaging components of these two exhibits, a theoretical framework is being built for assessing the effectiveness of exhibits for young children.
SOUNDPRINT, the weekly half-hour nationally broadcast public radio documentary series, proposes a 16-program SOUNDPRINT SCIENCE SERIES comprising four thematic components of four programs each, which explore and examine current issues and ideas in the areas of 1) Biodiversity and Species Management; 2) Invasions: The Predator and the Prey; 3) Cultural Geography; and 4) The Meanings of Science. The series offers listeners a variety of experiences illustrative of the breadth of what is defined as science. Scientific thought and method are presented through a humanistic storytelling approach that capitalizes on the imaginative quality of sound to immerse listeners in the exploration of phenomena. Each documentary explores a single subject, placing it in a meaningful context, and taking listeners beyond the surface of simple fact reporting. Programs translate complex scientific ideas into accessible, memorable stories that increase awareness and understanding of science for a broad population (SOUNDPRINT REACHES OVER 250,000 LISTENERS EACH WEEK). The SOUNDPRINT SCIENCE SERIES will be broad cast as a series of quarterly, month-long specials, with promotional, education and community outreach materials provided to stations. Post- broadcast application of the programs includes development of teacher guide packets targeted to the middle school level and repacking of programs for educational purposes in multi-media and interactive settings. Cassette copies of programs are shared by listeners in professional, educational, and informal settings. Major scientific disciplines involved include: biology, environmental sciences, geography, life sciences, mathematics and physics. The Proposed SOUNDPRINT SCIENCES SERIES is submitted to the National Science Foundation Informal Science Education Program. Programs in the series are geared to a broad, general audience, elementary through adult populations.
Field Museum of Natural History requests a $1,467,422 grant from the National Science Foundation in partial support of final planning and implementation of our LIFE OVER TIME exhibit and associated interpretive programs. This 21,000 square foot, permanent exhibit will provide our 1.4 million annual visitors with an understanding of basic evolutionary principles and an overview of the history of life from its origins through present. The exhibit will capitalize on Field Museum's extensive paleontological and biological collections. Developed in collaboration with the Museum's scientific staff, the exhibit development team and many outside consultants, the exhibit will attempt to address complex scientific issues in an informal learning environment. With a projected cost of $5,775,000. LIFE OVER TIME will open in 1994.
The Fort Worth Museum of Science and History in Texas will develop a 4,000 square-foot traveling science exhibit on FORENSICS: The Science of Criminal Investigation for circulation to eight major U.S. Cities through the Science Museum Exhibit Collaborative (SMEC). FORENSICS will examine the scientific methods and technologies used in today's crime labs. Core science areas are: DNA profiling; Fingerprinting; Firearms Identification; Evidence Collection; Composites; Forensic Anthropology; Forensic Entomology; Forensic Geology; Odontology; Pathology; Serology; toxicology; Trace Evidence. The development of FORENSICS will draw from the expertise of a distinguished panel of forensic scientists, law enforcement officers, and science educators. FORENSICS will foster science process skills, problem-solving, and deductive reasoning by challenging visitors to solve a crime mystery. A Teacher's Resource Guide to the exhibit will promote indepth classroom investigations of forensics for middle grade (5-9) science lessons. The exhibit will open in Fort Worth in May of 1993, and then tour nationally to eight major U.S. cities, serving over 2.5 million American citizens during its SMEC travel itinerary.
WGBH/Boston in association with the Chedd-Angier Production plan the production of a series of five one hour public television programs on the environmental history of North America, "A Continent Transformed". Each of the programs will emphasize a key process which has shaped American environmental history: biological invasion, drawing boundaries, linking transportation and market systems, projecting ideals onto the landscape, and increasing the pace and complexity of systematic change. The principal author of the series and its on camera host will be William Cronin, a leading ecological historian. The series will be assisted by a prestigious Advisory Board, educational materials will be developed for series classrom use, and 8 million viewers should see each episode when the series airs in the Fall of 1992. NSF support will represent approximately 10% of the project total.
WHALES, SHARKS & THINGS IN THE DARK - A 70MM IMAX FILM is the first science museum and aquarium film in the 70MM large-screen format to present the diversity of life in the oceans in a science context. Through a unique collaboration of a national environmental education group, a leading non-profit science center, and with the co-operation of a federal agency, the project's main objective is to convey to a general and school- age audience a view of the richness and range of life in the underwater realm -- from the deep sea creatures to whales and sharks and other marine life. Narratively, the film will proceed through the water column and selected food webs, showing the relationships in the complex skein of life--including human. The audience will be guided by explorers and role-model scientists, such as Dr. Sylvia Earle, an enthusiastic and well- known oceanographer, and three other sets of characters involved in marine science and exploration. The content will highlight a range of scientific disciplines, including marine biology, engineering, geology, physics, and oceanography, and it will shed light on the entire study of the oceans as a career path, and as an area for further investigation. Accompanied by a educational package delivered and supported by all three groups, this film will have wide impact, reaching a projected 8 million U.S. viewers within two years.
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TEAM MEMBERS:
Christopher PalmerDavid ClarkLeighton TaylorPaul Hanle
NOVA'S CENTURY OF DISCOVERY is a series of five prime-time documentary specials to be shown nationally over the Public Broadcasting Service(PBS) during late 1997 or early 1998. Altogether the programs will tell a sweeping story, celebrating the end of a remarkable century of discovery when science advance further than in all previous centuries combined, and when every scientific discipline underwent a revolution. Yet the closing of the 20th century coincides with an ever-widening gap between what scientists know and what most of the public comprehends. To increase public understanding of science, scientists, and scientific methods, the series will provide a dramatic retelling and interpretation of the century's most enduring scientific endeavors. Each two-hour program will probe several related fields of investigation and application: views of the universe and of matter; origins of the planet and of life; health, medicine, and the human body; human nature and behavior; and technology and engineering. A marriage of scholarship and entertainment, NOVA'S CENTURY OF DISCOVERY will be created using all the tools at the command of its award winning production team including archival footage and stills; personal accounts; letters, dairies, and other primary sources; computer animation; and even dramatic re-creations. Indeed, the series will not only make a unique contribution to the public and historical record, but also offer viewers an unprecedented opportunity to view 100 years of scientific pursuits as a unified whole, to recast their perceptions of science and scientists, and to be intrigued, even inspired, by a view of science as a never-ending and very human quest for answers and solutions. A special outreach and promotion campaign will increase audience awareness of the series, particularly among nontraditional PBS viewers. In addition, carefully developed teaching and learning materials will extend the series' reach into formal and informal educational settings, including high school and college classrooms, and community and youth-serving organizations.
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TEAM MEMBERS:
Paula ApsellTom FriedmanJon Palfreman
Field Museum requests $1,033,456 from NSF for the geological and biological science portions of the new, 14,000 square-foot multidisciplinary exhibit on Africa. This $3.45 million permanent reinstallation will capitalize on Field Museum's extensive African collections. We intend to use these collections and other presentational strategies, broad scientific and community input to develop a sensitive and appealing exhibit that will advance central scientific themes in anthropology, geology, ecology, and conservation. A variety of techniques will be used to appeal to the individual interests, needs and learning styles of our diverse audience. Project director will be Michael Spock, Vice President for Public Programs at Field Museum. Co-developers will be Karen Hutt and Fath Ruffins. Exhibit consultants and advisors include Field Museum scientists and educators, and experts in the fields of biology, zoology, and conservation from outside the Museum. An estimated 14 million children and adults will be reached by this ehibit over the next 20 years, and extensive documentation of the exhibit development process will serve as a model for development of other comprehensive exhibits throughout the world.
The Staten Island Children's Museum requests support for an interactive exhibition for children on the topic of water. WATER WATER EVERYWHERE will open in April 1991 and remain on view for three years; a smaller replica of the exhibition will be ready to travel in the Spring of 1992. The first year will allow an initial evaluation period during which both design and content can be improved. The exhibition has dual goals: to provide family audiences, focusing on children, with the materials and context that encourage experimentation and learning, and to educate visitors about an essential and widespread constituent of our world. WATER will present different aspects of this varied subject in six sections: the many forms of water in our world; the properties of water; how living things use water; how water works for us; experiments with water and local water issues. The exhibition will engage children imaginatively, inform, provide opportunities to experiment and learn, and stimulate creativity. Museum public programs and activities will be offered in conjunction with WATER to both extend and enrich the project. WATER will contribute to both children's and inter- generational learning. Its desired outcomes include further development of the Museum's critical thinking skills program, expansion of our renewed Informal Science Education Program, extension of our community service programs and heightening our participation in community issues, such as the environment, through the ecological aspect of the exhibition. By touring the exhibition and producing educational materials based on WATER, the Museum will extend its impact in learning skills, science education and environmental awareness to a scale that is potentially national.
This proposal requests partial funding for the development of a new paleobiology hall at the University of Nebraska State Museum. This project will give students and the general public a dynamic view of the period of time known as the Age of Reptiles. It emphasizes experience with interactive exhibits that focus on concepts of geologic time, how species adapt and change, relative size, scale and time, the activities of scientists as role models, and it provides reinforcement of these experiences for students in the classroom. This project includes the first use in a museum of SemNet, a software program designed for concept mapping and the representation of knowledge networks, which will be used with a videodisc. Prototypes of all interactive exhibits will undergo formative evaluation to establish maximal audience accessibility, ease of use and educational effectiveness. The exhibit concepts will be disseminated throughout the state of Nebraska through mini- versions, teachers in-service training, and scientist-in- residence programs. This project will also be used as a teaching laboratory for the University of Nebraska's graduate program in Museum Studies.
In fall of 1995, the Denver Museum of Natural History (DMNH) will open the Prehistoric Life Exhibits in 17,000 square feet of new exhibition space. The exhibits will be part of an on-going renaissance in paleontology at DMNH that includes research, educational programming, teacher training, and collections management. Visitors will walk through a series of nine life-size, open, prehistoric habitat dioramas -- "enviroramas"-- representing principally regional sites that feature critical events in 3.5 billion-year history of life on Earth. An extension of the Museum's tradition of diorama excellence, the enviroramas will immerse visitors in a multisensory journey, underscoring the message that vast amounts of both time and change have occurred since life began on Earth. Focus area exhibits adjacent to each envirorama will invite visitors to examine fossil evidence and scientific processes. Layered presentations will enable visitors to discover, explore, and study according to their level of interest. Excellent specimens, interpretive exhibitry and hands-on components will allow visitors to gain awareness of past patterns of environmental change and to develop literacy about and appreciation for how science and technology contribute to interpreting the fossil record. A comprehensive evaluation program will ensure that focus area exhibits are effective and provide visitors with "new eyes" for viewing the enviroramas. During exhibit construction, visitors will be able to watch from the viewing area of a state-of-the-art fossil preparation laboratory, completed in l990, as preparators rearticulate the skeletons of Diplodocus, Stegosaurus and other fossils. As part of their Prehistoric Life Exhibits experience, visitors will be able to witness on-going science activities in the laboratory. The National Science Foundation is requested to contribute $1 million over three years toward the $5.3 million Prehistoric Life Exhibits project. The exhibition and associated programming will be a major cultural and educational resource for the Rocky Mountain region , potentially reaching a diverse audience of well over a million Museum visitors and program participants annually.
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TEAM MEMBERS:
Brian McLarenRichard StuckyMerry DooleyAlan Espenlaub