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Summative

Summative Evaluation of "Earth & Sky" Radio Shows in Three Public Radio Markets

December 27, 1993 | Media and Technology
Earth & Sky is a two-minute public radio science series about environmental sciences, earth sciences, and astronomy. As broadcast of the series expanded across the U.S., Multimedia Research implemented summative evaluations of listeners in three different radio markets. The evaluations focus on whether listening to the series influences adults' knowledge of, interest in, and attitudes toward science and whether the series affects listeners' science-related activities.

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  • 2013 06 04 B Flagg Photo
    Evaluator
    Multimedia Research
  • Citation

    Funders

    NSF
    Funding Program: ISE
    Award Number: 9253378
    Resource Type: Evaluation Reports
    Discipline: Ecology, forestry, and agriculture | Geoscience and geography | Life science | Space science
    Audience: Adults | Museum/ISE Professionals | Evaluators
    Environment Type: Media and Technology | Broadcast Media

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