Understanding the visitor experience provides essential insights into how museums can affect people’s lives. Personal drives, group identity, decision-making and meaning-making strategies, memory, and leisure preferences, all enter into the visitor experience, which extends far beyond the walls of the institution both in time and space. Drawing upon a career in studying museum visitors, renowned researcher John Falk attempts to create a predictive model of visitor experience, one that can help museum professionals better meet those visitors’ needs. He identifies five key types of visitors who
The Museum Experience is the first book to take the "visitor's eye view" of the museum visit. It integrates the authors' original research with that from a wide variety of disciplines as well as museum and visitor studies ranging from science centers and zoos to art and natural history museums. Written in clear, non-technical style, The Museum Experience gives museum professionals a thorough introduction to what is known about why people go to museums, what they do there, and what they learn. This book is an essential reference for all museum professionals concerned with communicating with the
This paper advances the thesis that museum visitors' identities, motivations and learning are inextricably intertwined. All individuals enact multiple identities, many of which are situational and constructed in response to a social and physical context. Identity influences motivations, which in turn directly influence behavior and learning. Visitors to museums tend to enact one or various combinations of five museum-specific identities, described here as: explorer; facilitator; professional/hobbyist; experience seeker; and spiritual pilgrim. Preliminary findings suggest that these identity
It has been argued that visitors' pre-visit “agendas” directly influence visits. This study attempted to directly test the effects of different museum visit agendas on visitor learning. Two new tools were developed for this purpose: (1) a tool for measuring visitor agendas; and (2) a tool for measuring visitor learning (Personal Meaning Mapping). Visitor agenda was defined as having two dimensions: motivations and strategies. Personal Meaning Mapping is a constructivist approach that measures change in understanding along four semi-independent dimensions: extent, breadth, depth, and mastery
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John H FalkTheano MoussouriDouglas Coulson
In 1984, to begin addressing the issue of long-term learning in museums, [the authors] initiated a series of museum recollection studies. At the time, it seemed critical to understand memories of museums more broadly, to investigate their components, saliency, and persistence, both soon after the experience and long after. [They] began with a series of open-ended, ethnographic-style interviews, conducting the first 11 over a period fo two years. These early interviews proved so interesting and useful that [they] have continued to build on this line of research, as have many others. What does
This study investigated variables that influence the utilization of museums by African Americans. A sample of 333 African Americans from six Eastern U.S. communities were interviewed at home about their leisure activities; particularly, their use of museum-like settings. Key variables that influenced museum visits were income, education, the community in which individuals lived, childhood experiences and participation in church-related activities. Although SES, cultural differences and latent racism impacted present-day African American use/non-use of museums, historic patterns of museum use
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Institute for Learning InnovationJohn H Falk
Millions of people visit science museums every year (Kimche, 1978; Koran & Dierking-Shafter, 1982). Accordingly, a great deal has been written in the last few years about hte value of out-of-school learning experiences, museum experiences in particular, for enhancing scientific literacy (c.f. Kimche, 1978; Koran & Baker, 1978; Tressel, 1980; Falk, 1982a). In this paper, [the authors] will discuss some of the strengths and weaknesses of museums as agents for science learning.
This landmark publication identifies strategies for determining the extent and content of museum learning and the visitor experience. Takes into account prior knowledge and experience; subsequent, reinforcing experiences; motivation and attitudes; culture and background; social mediation; design and representation; and the physical setting. Includes possible measurement techniques for the museum context, and recommendations for future research in museum training.
This study investigated visitors' and staff's perceptions about the communication of science in a traditional natural history museum. The research examined the science-related outcomes for adult visitors and explored visitors' and staff's ideas of science and how it is portrayed at the museum.
This article is a response to Harris Shettel's commentary which appeared in Curator (48/2, April 2005) on two of four articles which appeared in Curator (47/2), the subject of which was interactives in museums.
The science museum field has made tremendous advances in understanding museum learning, but little has been done to consolidate and synthesize these findings to encourage widespread improvements in practice. By clearly presenting the most current knowledge of museum learning, In Principle, In Practice aims to promote effective programs and exhibitions, identify promising approaches for future research, and develop strategies for implementing and sustaining connections between research and practice in the museum community.