This paper provides an overview of the Audience Research Consortium of Toronto, comprised of the Art Gallery of Ontario, the Metropolitan Toronto Zoo, the Ontario Science Center and the Royal Ontario Museum. These groups have a shared vision of attracting a larger and more diverse audience-one that includes nontraditional and multicultural groups. This paper outlines how this group developed, acquired funding, hired a consulting group, and created a proposal and research plan. Preliminary findings are also briefly summarized.
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TEAM MEMBERS:
Art Gallery of OntarioRoyal Ontario MuseumOntario Science CentreMetropolitan Toronto ZooWoods Gordon Management Consultants
resourceresearchProfessional Development, Conferences, and Networks
In this article, Stephen Bitgood, of Jacksonville State University, summarizes some of the professional issues related to visitor studies. Bitgood also argues in favor of professionalism in visitor studies and presents the advantages in having "visitor studies" identified as a professional field.
In this article, Ross J. Loomis of Colorado State University discusses the significance of the Visitor Studies Conference in Ottawa as well as the regular presentations on visitor research at the American Association of Museums national meetings. Loomis also outlines agenda items for the newly created Visitor Studies Association and future Visitor Studies Conferences.
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TEAM MEMBERS:
Ross J. Loomis
resourceresearchProfessional Development, Conferences, and Networks
In this VSA presidential address, Harris Shettel discusses the new VSA Mission Statement and some of the issues Shettel sees facing VSA as it begins its second full year of existence.
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TEAM MEMBERS:
Harris Shettel
resourceresearchProfessional Development, Conferences, and Networks
In this paper, evaluator Marilyn G. Hood, Ph.D. of Hood Associates discusses learning opportunities from projects, programs and plans that don't go as planned. Hood presents examples from her career and argues that it is essential to report failed or difficult experiences to the rest of the field to help colleagues avoid the same problems and to advance the field of visitor studies.
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TEAM MEMBERS:
Marilyn G. Hood, Ph.D.
resourceresearchProfessional Development, Conferences, and Networks
This paper presents a transcript from a panel discussion at a VSA program gathered to explore issues of concern related to the life of the "in-house evaluator." Three panelists, experience in-house evaluators, discuss their personal solutions to these issues and contradictions raised by this unique position, in the hope of helping professionals new to the task.
This paper outlines findings from a 1990 survey conducted by the American Association of Zoological Parks and Aquariums (AAZPA), specifically related to the prevalence and value of teacher training programs at accredited AAZPA institutions.
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TEAM MEMBERS:
Nancy A. Hotchkiss
resourceresearchProfessional Development, Conferences, and Networks
In this paper, Lois H. Silverman of Indiana University examines visitor studies teaching and training needs. Silverman summarizes discussions and recommendations formed during a forum on this topic at a recent VSA conference.
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TEAM MEMBERS:
Lois H. Silverman
resourceresearchProfessional Development, Conferences, and Networks
In this paper, Harris H. Shettel, evaluation consultant, examines the "Professional Standards for the Practice of Visitor Research and Evaluation in Museums" approved by the AAM Committee on Audience Research and Evaluation or CARE. Shettel specifically comments on Section II that deals with the competencies required by visitor studies professionals. Shettel argues that it is time to move away from generalities described in this document and move toward articulating practices proven useful over time.
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TEAM MEMBERS:
Harris H. ShettelVisitor Studies Association
resourceresearchProfessional Development, Conferences, and Networks
In this article, Florence Bramley-Hill, independent consultant and creativity couch, presents brainstorming techniques that can be used as a tool for enhancing creativity and problem-solving.
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TEAM MEMBERS:
Florence Bramley-HillVisitor Studies Association
This is an announcement to VSA members, Visitor Studies Today! readers and contributors from John Fraser, VSA Vice President for Programs and David Anderson, Chair of the Publication Committee about a new VSA archiving initiative. Through a joint effort of the Visitor Studies Association and the University of Pittsburgh’s UPCLOSE InformalScience.org, supported by funding from the National Science Foundation, VSA will now reprint the content of the Visitor Studies Association archive digitally and make these reprints available online and without cost.
In this message from the President of VSA, Ross J. Loomis introduces this issue of "Visitor Studies Today!" and discusses a few relevant topics including student involvement in visitor studies and VSA housekeeping items (conference, committee nominations).