This document outlines front-end and formative evaluation findings including baseline use; improving attraction and holding power and interactions; and improving interfaces. While we found that people like the globe and will stay and interact especially with the redesigned kiosk, there is still room for improvement in support for information transfer and meaning generation, as well as opportunities for retaining user choice and control while adding usability features such as narration.
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TEAM MEMBERS:
Shawn RoweKatie StoferCéleste BarthelNancee HunterHatfield Marine Science Center
In October 2009, the Tennessee Aquarium began an ambitious program, Connecting Tennessee to the World Ocean (CTWO), funded by a grant from the National Oceanic and Atmospheric Administration. CTWO consists of several individual projects, all intended to increase the ocean literacy of Aquarium audiences and to promote their adoption of an ocean stewardship ethic. This formative evaluation report summarizes the extent to which the Aquarium has made progress toward these goals in the first year of the project and provides an information base for identifying opportunities to strengthen
This report presents the findings from a front-end evaluation for Stormy Weather, a major traveling exhibition on severe storms. This exhibition is being developed through a collaboration among the Smithsonian Institution Traveling Exhibition Service, National Museum of Natural History, St. Louis Science Center, and National Severe Storms Laboratory, National Oceanic and Atmospheric Administration (NOAA). The purpose of conducting a front-end evaluation is to better understand visitors' perceptions and their baseline knowledge regarding a particular subject--in this case, severe storms. The
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TEAM MEMBERS:
Randi KornSmithsonian InstitutionSusan Ades
A NOAA scientist-in‐residence program at the Exploratorium was evaluated to determine impacts on front‐line staff (Explainers), visitors, and the scientists involved. A model for hosting scientists at a museum was developed to include a one‐week residency that helped scientists understand the museum followed by a two-week residency during which scientists, working with the Explainers, interacted with visitors in a topic-specific installation space. Data for the evaluation was collected using observations along with interviews and surveys with Exploratorium staff, scientists and visitors
The National Oceanic and Atmospheric Administration (NOAA) and the Exploratorium began an exciting long-term alliance in 2009 to present climate and ocean sciences to the public. NOAA’s mission is to understand and predict changes in climate, weather, and coasts using cutting-edge research and high-tech instrumentation, and to share its knowledge with others. Teaming up with the Exploratorium enables NOAA to explore new methods of communicating its work using the creativity and educational expertise of the museum. The partnership involves codeveloping exhibits, online media, public programs, and research about learning, and it also provides professional development opportunities for NOAA scientists. Some examples of partnership projects include the Scientists-in-Residence Program, the Wired Pier Project, the Deep-Water Dock at the Piers, and the Okeanos Explorer exhibit.
The Ocean Project is pleased to present this latest update on our market research and outreach initiative. In this issue we highlight new insights about the public's interest and understanding of ocean acidification, as well as some very promising findings on the potential for online advertising as the proverbial rising tide that could lift all boats. We also take a look at some of the ways in which our zoo, aquarium, and museum (ZAM) partners are preparing to participate in our planet's biggest celebration of the ocean, World Oceans Day on June 8! We hope you find it all useful as you develop
In 2010, the National Oceanic and Atmospheric Administration awarded the Science Museum of Minnesota (SMM) an Environmental Literacy Grant for Science Education. Over the course of four years, SMM’s Planet Earth Decision Theater project developed new Science on a Sphere (SOS) programming, films and other scientific visualizations all intended to increase public understanding of the major role that humanity now plays in creating large-scale global change. Evaluation Questions 1. Are the components interesting and enjoyable? 2. Are visitors aware of the components’ main messages? 3. Do visitors