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resource evaluation Media and Technology
As part of the National Science Foundation (NSF) funding for the In Defense of Food project directed by Kikim Media, the independent evaluation firm Knight Williams Inc. conducted a summative evaluation of the project’s key deliverables, which included: a PBS television broadcast program, an outreach effort, and an educational curriculum. This report (Study 1 of 3) considers the film’s overall appeal, clarity, learning value, and motivational impact among viewers matching the film’s target audience, and focuses on the following six questions: 1) Did viewers find the film appealing, engaging
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TEAM MEMBERS: Valerie Knight-Williams Divan Williams Rachael Teel Dobrowolski Gabriel Simmons Michael Schwarz
resource project Media and Technology
One common barrier to STEM engagement by underserved and underrepresented communities is a feeling of disconnection from mainstream science. This project will involve citizen scientists in the collection, mapping, and interpretation of data from their local area with an eye to increasing STEM engagement in underrepresented communities. The idea behind this is that science needs to start at home, and be both accessible and inclusive. To facilitate this increased participation, the project will develop a network of stakeholders with interests in the science of coastal environments. Stakeholders will include members of coastal communities, academic and agency scientists, and citizen science groups, who will collectively and collaboratively create a web-based system to collect and view the collected and analyzed environmental information. Broader impacts include addressing the STEM barriers to those who reside in the coastal environment but who are underrepresented in STEM education, vocations and policy-making. These include tribal communities (racial and ethnic inclusion), fishery communities (inclusion of communities of practice), and rural communities without direct access to colleges or universities. This project will create a physical, a social, and a virtual, environment where all participants have an equal footing in the processes of "doing science" - the Coastal Almanac. The Almanac is simultaneously a network of individuals and organizations, and a web-based repository of coastal data collected through the auspices of the network. During the testing phase, the researchers will implement the "rules of engagement" through multiple interaction pathways in the growing Coastal Almanac network: increases in rigorous citizen science, development of specific community-scientist partnerships to collect and/or use Almanac data, development of K-12 programs to collect and/or use Almanac data. The proposed work will significantly scale up citizen science and community-based science programs on the West Coast, broadening participation by targeting members of coastal communities with limited access to mainstream science, including participants from non-STEM vocations, and Native Americans. The innovation of the Coastal Almanac is in allowing the process of deepening involvement in science, and through that process increasing agency of community members to be bona fide members of the science team, to evolve organically, in the manner dictated by community members and the situation, rather than a priori by the project team and mainstream science. The project has the potential in the long-term to increase participation in marine science education, workforce, and policy-making by underrepresented groups resident in the coastal environment. Contributions by project citizen scientists will also provide valuable data to mainstream science and to resource management efforts.
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TEAM MEMBERS: Julia Parrish Marco Hatch Selina Heppell
resource research Media and Technology
Sustainability science, as described by the PNAS website, is “…an emerging field of research dealing with the interactions between natural and social systems, and with how those interactions affect the challenge of sustainability: meeting the needs of present and future generations while substantially reducing poverty and conserving the planet's life support systems.” Over the past 7 y, PNAS has published over 300 papers in its unique section on sustainability science and has received and reviewed submissions for many hundreds more. What kind of a science is sustainability science?
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TEAM MEMBERS: Robert Kates
resource research Media and Technology
The concepts of sustainable development have experienced extraordinary success since their advent in the 1980s. They are now an integral part of the agenda of governments and corporations, and their goals have become central to the mission of research laboratories and universities worldwide. However, it remains unclear how far the field has progressed as a scientific discipline, especially given its ambitious agenda of integrating theory, applied science, and policy, making it relevant for development globally and generating a new interdisciplinary synthesis across fields. To address these
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TEAM MEMBERS: Luis Bettencourt Jasleen Kaur
resource research Media and Technology
Right now about one billion people suffer from chronic hunger. the world’s farmers grow enough food to feed them, but it is not properly distributed and, even if it were, many cannot afford it, because prices are escalating. But another challenge looms. By 2050 the world’s population will increase by two billion or three billion, which will likely double the demand for food, according to several studies. Demand will also rise because many more people will have higher incomes, which means they will eat more, especially meat. Increasing use of cropland for biofuels will make meeting the doubling
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TEAM MEMBERS: Jonathan Foley
resource research Media and Technology
In a sustainable world, human needs would be met without chronic harm to the environment and without sacrificing the ability of future generations to meet their needs. Addressing the grand challenge of sustainability, the U.S. National Science Foundation (NSF) has developed a coordinated research and education framework, called the Science, Engineering, and Education for Sustainability (SEES) portfolio (http://www.nsf.gov/sees). The growing family of SEES activities, currently consisting of 11 programs, represents a major interdisciplinary investment by NSF that reflects the following topical
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TEAM MEMBERS: Tim Killeen Ben Van Der Pluum Marge Cavanaugh
resource research Media and Technology
Of all the online information tools that the public relies on to collect information and share opinions about scientific and environmental issues, Twitter presents a unique venue to assess the spontaneous and genuine opinions of networked publics, including those about a focusing event like the Fukushima Daiichi nuclear accident following the 2011 Tohoku earthquake and tsunami. Using computational linguistic algorithms, this study analyzes a census of English-language tweets about nuclear power before, during, and after the Fukushima nuclear accident. Results show that although discourse about
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TEAM MEMBERS: Nan Li Heather Akin Leona Yi-Fan Su Dominique Brossard Michael Xenos Dietram Scheufele
resource research Media and Technology
In this article it is investigated the relationship between advertising and sustainability by evaluating the perceptions of employees of advertising agencies in the Pan-Amazon region using pre-defined indicators. Seeking to identify the level of environmental practices adopted by advertising agencies toward the goal of building a sustainable society, it was interviewed advertising professionals about whether they saw themselves as contributing to changing consumer society towards a new society based on economic efficiency, social equality and ecological equilibrium. To answer these questions
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TEAM MEMBERS: Marcio David Macedo da Silva Ligia Terezinha Lopes Simonian
resource evaluation Media and Technology
National Science Foundation (NSF) awarded an Informal Science Education (ISE) grant, since renamed Advancing Informal STEM Learning (AISL) to a group of institutions led by two of the University of California, Davis’s centers: the Tahoe Environmental Research Center (TERC) and the W.M. Keck Center for Active Visualization in Earth Sciences (KeckCAVES). Additional partner institutions were the ECHO Lake Aquarium and Science Center (ECHO), Lawrence Hall of Science (LHS) at the University of California, Berkeley, and Audience Viewpoints Consulting (AVC). The summative evaluation study was
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resource project Media and Technology
Through the NSF Innovation Corps for Learning Program, (I-Corps L), this project will develop ways to enable the SciStarter program to extend the promise of citizen science by connecting millions of citizen scientists with scientists in need of their help through formal and informal research projects. Citizen science is a fast growing field that engages the public in scientific inquiry through data collection projects and environmental monitoring using sensors, mini spectrometers, water testing kits and other tools. A challenge for the citizen science community has been access to the tools required to collect the types of data needed in citizen science projects. SciStarter facilitates broader participation in citizen science by reducing the barrier for volunteers to identify, acquire, and use the right scientific tools and instruments for each project. This I-Corps for Learning project will develop approaches to enable SciStarter to provide a larger number of citizen scientists with easier access to required and recommended instruments needed for meaningful participation in citizen science projects.

SciStarter aims to provide a holistic solution to the needs of citizen scientists that includes projects, support, and products such as training materials and consulting. SciStarter can be a catalyst in citizen science by connecting people to opportunities to engage and in lowering barriers to public participation in scientific research while creating a hybrid academic-consumer sustainability model. A central focus of this current effort will be establishing a sustainable and scalable means of enabling citizen scientists to obtain equipment and instruments in an efficient and cost-effective manner. The project will make use of elements already in place to expand the engagement of citizen scientists in new or multiple projects, to empower citizens in the process of citizen science, and to provide a useful, scalable and sustainable solution for scientists leading citizen science research projects. The extension of SciStarter will set the stage for greater inclusion of previously marginalized groups in citizen science activities and will extend to all forms of public engagement in science.
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TEAM MEMBERS: Darlene Cavalier Micah Lande
resource project Media and Technology
As part of an overall strategy to enhance learning within informal environments, the Innovations at the Nexus of Food, Energy, and Water Systems (INFEWS) and Advancing Informal STEM Learning (AISL) programs partnered to support innovative models poised to catalyze well-integrated interdisciplinary research and development efforts within informal contexts that transform scientific understanding of the food, energy, and water systems (FEWS) nexus in order to improve system function and management, address system stress, increase resilience, and ensure sustainability. This project addresses this aim by using systems thinking and interdisciplinary integration approaches to develop a novel immersive educational simulation game and associated materials designed to highlight the role and importance of corn-water-ethanol-beef (CWEB) systems in supporting the ever increasing demands for food, energy, and water in the United States. The focus on FEWS and sustainable energy aligns well with both the INFEWS program and the sizable sustainability-related projects in the AISL program portfolio. The development and broad dissemination of a multiuser game specific to CWEB systems are particularly innovative contributions and advance for both program portfolios and their requisite fields of study. An additional unique feature of the game is the embedding of varying degrees of economic principles and decision-making along with the nuisances of cultural context as salient variables that influence systems thinking. Of note, a team of computer science, management and engineering undergraduate students at the University of Nebraska - Lincoln will be responsible for the engineering, development, and deployment of the game as their university capstone projects. If successful, this game will have a significant reach and impact on youth in informal programs (i.e., 4-H clubs), high school teachers and students in agriculture vocational education courses, college students, and the public. The impact could extend well beyond Nebraska and the targeted Midwestern region. In conjunction with the game development, mixed-methods formative and summative evaluations will be conducted by an external evaluator. The formative evaluation of the game will focus on usability testing, interest and engagement with a select sample of youth at local 4-H clubs and youth day camps. Data will be collected from embedded in-game survey questionnaires, rating scales, observations and focus groups conducted with evaluation sample. These data and feedback will be used to inform the design and refinement of the game. The summative evaluation will focus on the overall impacts of the game. Changes in agricultural systems knowledge, attitudes toward agricultural systems, interest in pursuing careers in agricultural systems, and decision making will be aligned with the Nebraska State Science Standards and tracked using the National Agricultural Literacy Outcomes (NALOs) assessment, game analytics and pre/post-test measures administered to the evaluation study sample pre/post exposure to the game.
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TEAM MEMBERS: Jeyamkondan Subbiah Eric Thompson Deepak Keshwani Richard Koelsch David Rosenbaum
resource project Media and Technology
Changes in household-level actions in the U.S. have the potential to reduce rates of greenhouse gas (GHG) emissions and climate change by reducing consumption of food, energy and water (FEW). This project will identify potential interventions for reducing household FEW consumption, test options in participating households in two communities, and collect data to develop new environmental impact models. It will also identify household consumption behavior and cost-effective interventions to reduce FEW resource use. Research insights can be applied to increase the well-being of individuals at the household level, improve FEW resource security, reduce climate-related risks, and increase economic competitiveness of the U.S. The project will recruit, train, and graduate more than 20 students and early-career scientists from underrepresented groups. Students will be eligible to participate in exchanges to conduct interdisciplinary research with collaborators in the Netherlands, a highly industrialized nation that uses 20% less energy and water per person than the U.S.

This study uses an interdisciplinary approach to investigate methods for reducing household FEW consumption and associated direct and indirect environmental impacts, including GHG emissions and water resources depletion. The approach includes: 1) interactive role-playing activities and qualitative interviews with homeowners; 2) a survey of households to examine existing attitudes and behaviors related to FEW consumption, as well as possible approaches and barriers to reduce consumption; and 3) experimental research in residential households in two case-study communities, selected to be representative of U.S. suburban households and appropriate for comparative experiments. These studies will iteratively examine approaches for reducing household FEW consumption, test possible intervention strategies, and provide data for developing systems models to quantify impacts of household FEW resource flows and emissions. A FEW consumption-based life cycle assessment (LCA) model will be developed to provide accurate information for household decision making and design of intervention strategies. The LCA model will include the first known farm-to-fork representation of household food consumption impacts, spatially explicit inventories of food waste and water withdrawals, and a model of multi-level price responsiveness in the electricity sector. By translating FEW consumption impacts, results will identify "hot spots" and cost-effective household interventions for reducing ecological footprints. Applying a set of climate and technology scenarios in the LCA model will provide additional insights on potential benefits of technology adoption for informing policymaking. The environmental impact models, household consumption tracking tool, and role-playing software developed in this research will be general purpose and publicly available at the end of the project to inform future education, research and outreach activities.
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TEAM MEMBERS: David Watkins Buyung Agusdinata Chelsea Schelly Rachael Shwom Jenni-Louise Evans