This exhibition was created to attract and appeal to families with children based on a major strategic planning effort targeting a specific audience. Summative evaluation was commissioned to reflect on the original goals for the exhibition as well as to inform future decisions regarding institutional and exhibition planning for family audiences. Several complementary research methods were used to address a variety of questions about family experiences in Splash Zone: two methods of exit interviews (281 family interviews where parents were asked most of the questions, and 55 interviews with
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TEAM MEMBERS:
Jeff HaywardMonterey Bay AquariumJolene Hart
In 2006 the Exhibits department conducted a summative evaluation of Ocean's Edge, the aquarium's original and permanent galleries. From 2002-2005 the original galleries underwent a renovation to bring the original exhibits and interpretation up-to-date and to add additional exhibits. This area covers approximately 10,000 square feet. Ocean's Edge is a dramatic transformation of the aquarium's original exhibit galleries. Rockwork and wharf pilings and touchable models transform galleries into the habitats they represent. Visitors can walk under a crashing wave or delve into multimedia exhibits
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TEAM MEMBERS:
Steven YalowitzJenny Sayre RambergJaci Tomulonis
During 2007, the Exhibits Department conducted a summative evaluation of Wild About Otters to document visitors' interest in and their responses to this temporary exhibition. This study was conducted in three parts to examine visitors' behaviors and responses to aspects of the exhibition, including conservation content, emotional reactions and bilingual graphic panels. Research questions 1. How are visitors using the exhibition? Which exhibits are they attending to and for how long? 2. What did visitors think Wild About Otters was about? 3. What conservation content did visitors remember
The Natural History Museum of Los Angeles County (NHMLAC) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a hybrid evaluation that was both front-end evaluation and formative evaluation. NHMLAC created a full-size prototype of a portion of Nature Lab, an exhibition that prompts visitors to think about LA's urban nature and their connection to it, while highlighting the main idea that LA is a biodiversity hotspot. The prototype was installed in the space where the completed exhibition will live, and the evaluation explored visitors' responses to the proposed exhibition content and
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Natural History Museum of Los Angeles County
In 2009, the Monterey Bay Aquarium began looking at new ways to interpret its Seafood Watch program. This nationwide conservation program strives to educate the public about the importance of buying sustainable seafood. As part of the program, the Aquarium publishes a printed pocket guide that lists the types of seafood consumers should buy and the types they should avoid. (For more information, visit www.seafoodwatch.org.) Over the years, several zoos, aquariums and museums that partner with the Aquarium have expressed interest in displaying an exhibit to encourage more of their visitors to
The mission of the Monterey Bay Aquarium is to inspire conservation of the oceans. From 2006 to 2008, Aquarium staff members and consultants conducted a series of qualitative and quantitative studies to assess the extent to which visiting the Aquarium engaged, inspired and empowered visitors to care about and for the oceans. The Inspiring Ocean Conservation (IOC) Project included four phases. During Phase I, the researchers consulted with Aquarium staff and conducted in-depth interviews with visitors to develop a logic model. The model outlined the conservation outcomes that could result from
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TEAM MEMBERS:
Cynthia VernonSteven YalowitzAva FergusonVictoria Macfarlane
The Indianapolis Museum of Art (IMA) contracted Randi Korn & Associates, Inc. (RK&A) to study the public art installation and project FLOW: Can You See the River? The project was conceived by visual artist Mary Miss to engage Indianapolis residents with the White River. The study, funded by the National Endowment for the Arts (NEA), was designed to determine the effects of the FLOW project on Indianapolis residents, particularly in regards to their awareness and perceptions of the White River.
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Indianapolis Museum of Art
A NSF EArly-concept Grant for Exploratory Research (EAGER) was awarded to Principal Investigator John Fraser, PhD, AIA, in collaboration with co-Principal Investigators, Mary Miss and William Solecki, PhD, for City as Living Laboratory for Sustainability in Urban Design (CaLL). The CaLL project explored how public art installations can promote public discussion about sustainability. The project examined the emerging role of artists and visual thinkers as people with the skills to encourage conversation between scientists and the public. The grant supported an experimental installation
A multifaceted evaluation study was conducted of the 2,000-square-foot exhibit "Darkened Waters: Profile of an Oil Spill" between September 14 and October 12, 1991, at the Oakland Museum, Natural Sciences Department. "Darkened Waters" is the second generation of an exhibit originally conceived and built by the Pratt Museum in Homer, Alaska, to provide information and a forum for the environmental impact of the 1989 Exxon Valdez oil spill. The exhibit will travel to the Smithsonian Institution in December 1991, and will be available to other institutions through the Association of Science
This summative evaluation of Ocean Bound! was conducted by Serrell & Associates for the Sciencenter in Ithaca, NY. The main message of the exhibition was: What we do on land not only affects the local environment, it affects the ocean as well. A healthy watershed means a healthier ocean. Four methods were used to collect data: unobtrusive tracking; pre-visit interviews; post-visit questionnaires; and a post-visit activity. Visitor comments and feedback showed strong evidence of understanding the exhibition's main concepts and included references to specific content from 7 of the 11 exhibits
The purpose of the Handbook is to inform the co-creation of a new wave of iSaveSpecies interactives designed to deepen engagement in science and conservation at zoos, aquariums, and other living-exhibit institutions. The Handbook allows participating institutions to easily collect visitor data, to better understand how visitors currently engage at exhibits, and to apply visitor data to the development of iSaveSpecies inquiry and action tools. We describe some common methods of data collection including: timing and tracking of visitors, prototyping exhibit mock-ups, and language testing using
The University of Central Florida (UCF) received funding from the National Science Foundation through the Informal Science Education program (# 0638977) to create a series of exhibits entitled Water's Journey through the Everglades (Water's Journey). The project deliverables included ten kiosks integrated into an expansion of the Museum of Discovery and Science (MODS) in Fort Lauderdale, FL, with the new exhibition areas opening in November 2011. The kiosks model aspects of Florida's ecosystems and natural history, highlighting the natural balance of the Everglades and the interplay between
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TEAM MEMBERS:
Susan FoutzKara HershorinUniversity of Central FloridaMuseum of Discovery and Science