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resource research Public Programs
Millions of children visit zoos every year with parents or schools to encounter wildlife firsthand. Public conservation education is a requirement for membership in professional zoo associations. However, in recent years zoos have been criticized for failing to educate the public on conservation issues and related biological concepts, such as animal adaptation to habitats. I used matched pre- and postvisit mixed methods questionnaires to investigate the educational value of zoo visits for children aged 7–15 years. The questionnaires gathered qualitative data from these individuals, including
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TEAM MEMBERS: Eric Jensen
resource project Media and Technology
Focusing on climate change and its impact on coastal zones and marine life, Visualizing Change will build educator capacity in the aquarium community and informal science education field. Building on NOAA datasets and visualizations, we will provide interpreters with strategic framing communication tools and training using the best available social and cognitive research so that they can become effective climate change educators. Objectives are to (1) Develop and test four exemplary interpretive "visual narratives" that integrate research-based strategic communication with NOAA data visualization resources; (2) Test the application of the visual narratives in a variety of geographic regions, institution types (aquarium, science center, etc.), and using multiple technology platforms (Science on a Sphere, Magic Planet portable globe display, iPad/tablets, and video walls); (3) Build a professional development program for climate change interpretation with data visualization; and (4) Leverage existing networks for dissemination and peer support.
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resource project Public Programs
The Ocean Project will empower America's zoos, aquariums and science museums to become centers of innovation and effective leadership for healthy oceans and conservation in their communities, providing meaningful engagement opportunities for their 200 million annual visitors to become involved in helping with solutions. To help them do so, The Ocean Project is launching a competitive Innovative Solutions Grants Program that will provide financial resources for zoos, aquariums and science museums to develop innovative local and regional ocean conservation solutions and stewardship initiatives, with a special emphasis on engaging youth and minorities. To leverage and maximize the benefit of this small grants program, The Ocean Project will also provide the awardees with opportunities for capacity building in strategic communications and share the resulting new strategies and successes with our growing partner network of 2000 zoos, aquariums, science museums and other conservation and education organizations in all 50 States and worldwide.
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TEAM MEMBERS: William Mott
resource research Public Programs
Science belongs everywhere. Although informal science learning typically takes place in the bright spots of society—our museums, botanical gardens, and science centers—some science educators are creating programs for individuals who live in the darker parts of our communities, such as prisons. Over 2 million people are in prison in the United States, with a national recidivism level of over 70%. Yet men and women who are incarcerated can also participate in science learning and contribute to conservation projects.
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TEAM MEMBERS: Nalini Nadkarni
resource project Public Programs
The Wild Center will partner with Adirondack Museum, Cornell’s Maple Program, and New York State/Northeastern New York Maple Producers Associations to build regional identity, revitalize a heritage industry, and connect people to nature through the art, story, history, and science of maple sugaring. The Northern New York Maple Project will create interpretative exhibits with ecological, historical, and economic information. The museum will develop an instructional maple sugaring video; a touch-screen story kiosk that lets visitors share stories through the exhibit and social media; a storytelling workshop for staff, project partners, and maple producers; community events and conferences; a school education program; community sugaring workshops; and educational materials, website, social media, and outreach to industry, food enthusiasts, and the business community. Regular planning meetings on goals and deliverables will track results and an outside consultant will evaluate the overall success of the project.
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resource project Public Programs
Citizen science refers to partnerships between volunteers and scientists that answer real world questions. The target audiences in this project are middle and high school teachers and their students in a broad range of settings: two urban districts, an inner-ring suburb, and three rural districts. The project utilizes existing citizen science programs as springboards for professional development for teachers during an intensive summer workshop. The project curriculum helps teachers use student participation in citizen science to engage them in the full complement of science practices; from asking questions, to conducting independent research, to sharing findings. Through district professional learning communities (PLCs), teachers work with district and project staff to support and demonstrate project implementation. As students and their teachers engage in project activities, the project team is addressing two key research questions: 1) What is the nature of instructional practices that promote student engagement in the process of science?, and 2) How does this engagement influence student learning, with special attention to the benefits of engaging in research presentations in public, high profile venues? Key contributions of the project are stronger connections between a) ecology-based citizen science programs, STEM curriculum, and students' lives and b) science learning and disciplinary literacy in reading, writing and math.

Research design and analysis are focused on understanding how professional development that involves citizen science and independent investigations influences teachers' classroom practices and student learning. The research utilizes existing instruments to investigate teachers' classroom practices, and student engagement and cognitive activity: the Collaboratives for Excellence in Teacher Preparation and Classroom Observation Protocol, and Inquiring into Science Instruction Observation Protocol. These instruments are used in classroom observations of a stratified sample of classes whose students represent the diversity of the participating districts. Curriculum resources for each citizen science topic, cross-referenced to disciplinary content and practices of the NGSS, include 1) a bibliography (books, web links, relevant research articles); 2) lesson plans and student science journals addressing relevant science content and background on the project; and 3) short videos that help teachers introduce the projects and anchor a digital library to facilitate dissemination. Impacts beyond both the timeframe of the project and the approximately 160 teachers who will participate are supported by curriculum units that address NGSS life science topics, and wide dissemination of these materials in a variety of venues. The evaluation focuses on outcomes of and satisfaction with the summer workshop, classroom incorporation, PLCs, and student learning. It provides formative and summative findings based on qualitative and quantitative instruments, which, like those used for the research, have well-documented reliability and validity. These include the Science Teaching Efficacy Belief Instrument to assess teacher beliefs; the Reformed Teaching Observation Protocol to assess teacher practices; the Standards Assessment Inventory to assess PLC quality; and the Scientific Attitude Inventory to assess student attitudes towards science. Project deliverables include 1) curriculum resources that will support engagement in five existing citizen science projects that incorporate standards-based science content; 2) venues for student research presentations that can be duplicated in other settings; and 3) a compilation of teacher-adapted primary scientific research articles that will provide a model for promoting disciplinary literacy. The project engages 40 teachers per year and their students.
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TEAM MEMBERS: Karen Oberhauser Michele Koomen Gillian Roehrig Robert Blair Andrea Lorek Strauss
resource research Media and Technology
The urgent state of our global environment calls for collective action, which depends in large part on effective science communication for better understanding and awareness. Activities and institutions that provide opportunities to learn about nature all ultimately rely on scientific findings about nature. Although science produces the knowledge and information about nature, for the content to be accessible and meaningful to the general public, it needs to be processed by what I call science content design. This process is similar to the concepts of interpretation in tourism, or aesthetic
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TEAM MEMBERS: Sanha Kim
resource research Public Programs
Science centers are seen as places for communication of science very focused on the mise en scène of the content and methodologies of natural sciences. However, in the recent history, these institutions are transforming their role within education and transformation processes in the society they are engaged with. This communication presents a social project in Medellín, Colombia, that involves a vulnerable community, the local authorities of the city, academic institutions and NGO’s and a science center that is neighbor to this community.
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TEAM MEMBERS: Claudia Aguirre
resource evaluation Public Programs
Seattle's Woodland Park Zoo (WPZ) has more than 700 active adult and teen volunteers, the majority of whom spend much of their time speaking with guests out on grounds. Despite the thousands of contacts volunteers have with guests every year information about these interactions has so far been limited to measuring the frequency of these interactions and how they rate along a few customer service variables, such as friendliness and availability. In addition, many of these past measurements have grouped staff and volunteer engagements together, making it challenging to understand the role that
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TEAM MEMBERS: Mary Jackson
resource project Public Programs
Our goal is to attempt the identification of Sevengill sharks (Notorynchus cepedianus) that may be returning to San Diego from year-to-year, using the pattern recognition algorithm provided in ‘Wildbook,’ a web-based application for wildlife data management, designed by Jason Holmberg. 'Wildbook' which has been successfully used to ID Whale Sharks (Rhincodon typus ) by their spotting patterns.

Sevengill sharks (Notorynchus cepedianus), are currently listed as Data deficient (DD) on the IUCN Red List: "This assessment is based on the information published in the 2005 shark status survey (Fowler et al. 2005).
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TEAM MEMBERS: Heather Moncrief Michael Bear
resource project Public Programs
The Wildlife Conservation Society and Good Shepherd Services (a youth development and education agency) are implementing and evaluating a school-to-career model program that consists of afterschool and weekend programming for high school students at four New York City area zoos and an aquarium, followed by post-participation tracking, support, and mentoring. The goal is to promote affective, cognitive and behavioral outcomes among 150 low-income minority youth necessary to pursue careers in the wildlife sciences.

The Bridging the Gap project is (1) developing a science career program that includes hands-on, technology-enriched, science learning experiences at zoos/aquaria; career building services, mentoring, and long-term tracking and support, (2) forming a community of minority students who have the knowledge and skills to pursue wildlife careers, (3) generating research findings on the short-term and long-term effectiveness of the program, and (4) disseminating information about the project's resources and findings to other informal science education institutions around the nation for replication. The evaluation plan measures a variety of outputs, outcomes and impacts that include short-term and long-term cognitive and affective variables. Data collection methods include student activity monitoring and pre-post testing.

The project addresses a compelling personnel issue documented by the American Zoo and Aquarium Association - the small number of minority science professionals working in zoos and aquariums. Because few programs currently exist to help minority students enter the wildlife science professions, this project fills an important programmatic need and serves as a model workforce program that can be replicated by other informal science education organizations around the country. The project's key strategic impact is its capacity to broaden participation in the wildlife sciences by expanding the science professional pipeline beginning in high school.
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TEAM MEMBERS: Karen Tingley Chanda Bennett Don Lisowy Brian Johnson Emily Stoeth Courtney Wiggins
resource project Public Programs
The project is supported under the NSF Science, Engineering and Education for Sustainability Fellows (SEES Fellows) program, with the goal of helping to enable discoveries needed to inform actions that lead to environmental, energy and societal sustainability while creating the necessary workforce to address these challenges. Sustainability science is an emerging field that addresses the challenges of meeting human needs without harm to the environment, and without sacrificing the ability of future generations to meet their needs. A strong scientific workforce requires individuals educated and trained in interdisciplinary research and thinking, especially in the area of sustainability science. With the SEES Fellowship support, this project will enable a promising early career researcher to establish herself in an independent research career related to sustainability. This project builds upon Resiliency Theory and theories of applied community participation to explore two specific contexts of participatory communication (i.e., processes of collective learning and shared meaning) at the science-society interface: (1) adaptive co-management meetings in New Mexico and Oklahoma, and (2) existing education efforts by drought scientists at two Great Plains universities (Oklahoma State University and University of Nebraska-Lincoln). A mixed methods approach (including, household surveys, oral histories, key informant interviews, and pilot tests) will model community-partnership capacity for drought adaptation in Cimarron (OK) and Union (NM) Counties, and assess the impact of community-academic partnerships on drought literacy and adaptive capacity across the Great Plains. Research in adaptive co-management meetings and interactive media (as contexts for participatory communication between scientists and citizens) provides the context for innovative case study research on the role of public communication about science in community drought adaptation.

Collaboration in case study research with Host Mentor Vadjunec and outreach efforts with Partner Institution Mentor Thomas (UNL) offers a unique opportunity to research the intersections of participatory communication and scientific literacy about the human and climatic drivers of extreme drought. The core research questions addressed by this proposal are, (1) What formal and informal pathways, players, and partnerships exist for participatory communication between scientists and citizens about drought vulnerability and adaptation, (2) How does communication about drought risk and recovery inform the effective diffusion and translation of drought literacy efforts in the Great Plains, and (3) How can we design forums and spaces for sustained interaction (i.e., engagement and collective learning) between stakeholders involved in adaptive drought communication? The project objectives uniquely related to advancing research at the intersections of sustainability science and education are, (1) to identify dimensions of community and partnership capacity for drought education and pathways of adaptive drought communication across scales, (2) to advance dynamic participatory models which assist in the adaptive co-management of water resources in local communities (i.e., increasing citizen-science dialogue, mobilizing community leaders, and fostering the drought education partnerships), and (3) to design and measure the success of drought literacy efforts based on inputs from sustainability scientists at various stages of community decision-making. The adaptive drought co-management workshops in NM and OK provide spaces for stakeholder interaction, which may lead to new approaches, innovations, and learning outcomes for communities in those regions. Outreach partnerships with UNL maximize dissemination of user-friendly and culturally-relevant drought outreach products, including a project website to consolidate scientific knowledge about drought in the Great Plains and interactive media templates. Interdisciplinary collaborations and research findings will inform efforts in academic community partnerships for sustainable practices across many NSF-supported disciplines.
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TEAM MEMBERS: Nicole Colston