PROFILE Mary Jackson Audience Research & Evaluation Manager Woodland Park Zoo About informal science Projects Measuring Empathy: Collaborative Assessment Project Evaluation Conservation Pen Pals Action Reaction Activity Semantic Differential Scale (age 13 and up) Semantic Differential Scale (age 10-13 years) Empathy towards Animals: Pre/Post Survey Protocol and Instruments Expressions of Empathy and Related Emotions towards Animals: Observational Framework and Code sheet Quarters for Conservation and Visitor Impact Volunteers: exploring their impact on the zoo guest experience
