The Kratt Brothers Company will produce a full-length pilot of Kratt Bros. Creature Team, a television/multimedia project that teaches science concepts through animated adventure stories to 6-8 year old children. Deliverables include the pilot and its evaluation, an online plan, and outreach plans for a new television series designed for PBS. The project materials will infuse age-appropriate content across multiple disciplines of science and emphasize an inquiry-based approach to learning. The goals for the project are to engage the target audience in science learning building on their natural interest in animals; introduce viewers to basic skills of observation and investigation; and foster positive attitudes toward science. Project partners include PBS stations, the American Association of Zoos and Aquariums (AZA), and 4-H. Multimedia Research will conduct formative evaluation of the project.
DATE:
-
TEAM MEMBERS:
Martin KrattEdward AtkinsBarbara Flagg
WGBH Educational Foundation is requesting $1,261,934, or 33% of a total project budget of $3,835,236, to produce 20 new shows and new outreach and Web activities for" ZOOM." Targeted to kids ages 8 to 11, "ZOOM" is a daily, half-hour PBS series featuring an assortment of games, riddles, investigations, recipes and poems -- all based on materials sent in by its young viewers. Uniquely by and for kids," ZOOM" gives its viewers a chance to explore, experiment and share their creativity. "ZOOM's" science and math segments (30% of each half-hour show) give kids opportunities to explore scientific and mathematical ideas, concepts and phenomena. The goals for Season VI are to: (1) expand "ZOOM's" engineering curriculum; (2) develop two new content areas--Sports Science, and Perception and Sensation; (3) create new partnerships with FIRST LEGO League and Girl Scouts of USA; and, (4) conduct summative evaluation to continue to gauge "ZOOM's" effectiveness at teaching math and science to targeted audiences. Outreach for the project will include print materials for kids, families and educators. "ZOOM"-related activities at community-based organization include 590 ClubZOOM science afterschool programs and 21 ZOOMzone science museum exhibits. The 2,400-page interactive web site is updated weekly. "ZOOM" currently is carried by 170 public broadcasting stations and is viewed by close to 6 million children per week. The program receives 24,000 letters and e-mails per week; the web site attracts an average of 14,000 visitors per month.
WTTW, the public television station in Chicago, is developing a science education project targeted at children aged 6 to 10. The major components of the project will be a 13-part animated television series, an interactive webpage and multiple outreach components for individuals and families. The television series features a pair of animal astronauts -- an eager dog named Billie and a reluctant flea named Miles -- as they travel through space in search of science adventure. The two work together to explore problems, solve mysteries and survive adventures while aboard their doghouse-shaped spaceship and on the worlds they discover throughout the universe. In each episode, using an inquiry-based method of problem solving, Billie and Miles embark on a new adventure and explore a single science concept in depth, approaching it from many different ways appropriate to their respective personalities. Science content for the series is being developed by Ian Saunders, previously Head Science Writer for Bill Nye the Science Guy; Dr. Edward Atkins, President of Science Productions for TV who has developed science programming for Children's Television Workshop and WNET; and Dr. Jose Rios, Assistant Professor for Science Education at the University of Washington, Tacoma. The series will be produced by WTTW in partnership with Nelvana Ltd., the animation company for The Magic School Bus. Formative evaluation during the planning phase will be conducted by Dr. Barbara Flagg of Multimedia Research. The major activities during the planning stage include: 1) Convening the core advisors to develop the science content bible, finalize age-appropriate content goals, suggest ideas and strategies for presenting the science, and organizing principles consistent with the National Science Education Standards and the AAAS Benchmarks. 2) The group also will examine a range of creative issues that bear directly on the effective delivery of science content. 3) Development and formative testing for a short animation prototype that will illustrate one of the series' science concepts. This segment will be tested to assess the appeal of its style and its efficacy in communicating science. 4) Continuation of work with Nelvana to develop character sketches and background, create storylines and write a pilot script. 5) Validate and expand on the current outreach concept.
DATE:
-
TEAM MEMBERS:
MaryBeth HughesEdward AtkinsIan SaundersFrederick SchneiderBarbara Flagg
The Media Working Group is producing a one-hour documentary about a group of undergraduate women at Ohio State University who are pursuing non-traditional paths of study in a variety of technology and science fields. The Gender Chip Project is designed to provide role models and encouragement for girls (ages 14-18) and young adults who wish to enter STEM careers; and to raise general public awareness about the continuing need to develop STEM education and career opportunities for young women. The broadcast documentary will be complemented by distribution of the program with additional material on DVD. The project will also design a website for Guidance Counselors and young women contemplating STEM education. Project evaluation will be conducted by Kathleen Tyner, Lead Evaluator from Hi-Beam Consulting in San Francisco.
The Educational Broadcasting Corporation (WNET) is researching and testing an experimental, short format television broadcast and Web project entitled, "Science InSight." The goal of this experimental research is to determine if short-format television segments can successfully increase Americans' understanding of and interest in new research in science and technology and, if they can, which of several possible formats is likely to be most successful. During this research and development phase, WNET will test the viability of the project model and develop and refine the model for use in a selected group of media venues such as the forthcoming PBS weekly public affairs program, "Public Square." The specific activities to be undertaken in the research phase include: assembling an expert board of up to six advisors with expertise in science, science journalism and media; producing three experimental, short-format, "program concept" video segments of varying lengths for use as science information pieces in other media programs; conducting formal and informal testing and evaluation of these test formats for appeal, credibility, clarity, and comprehensibility of style and content; and identifying additional key potential distribution partners from television media, print, Web and science centers outlets.
This project will create the infrastructure to provide Hispanic media with an ongoing source of high-quality science news tailored to meet the needs and interests of Hispanics. The proposed Hispanic Science News Service website will be a downloadable internet resource site for Hispanic print, radio and internet editors, journalists and producers to access science stories, radio capsules and science information resources. This service would be promoted through partnerships with the National Association of Hispanic Publishers, the National Association of Hispanic Journalists, and The Hispanic Radio. Specific media deliverables will include: Exploracion, a weekly, Spanish-language newspaper column; La Ciencia en Breve: El Universo a tu Alcance (Science News Briefs); Exploracion, a daily science radio news capsule; and uploads of science content to the Univision.com website.
This proposal will develop and disseminate locally developed STEM-rich audio programs for the traveling public, in particular vacationing families, using emerging traveler information technologies, traveling festival kits, and an interactive website. The project is linked to the 220-mile Eastern Sierra Scenic Byway that traverses a dramatic landscape, rich in natural resources and unique contributions to scientific research. Collaborators include the Eastern Sierra Institute for Collaborative Education and the University of California at Berkeley's Lawrence Hall of Science.
DATE:
-
TEAM MEMBERS:
Michael CollopyBarbara AndoJacque Ewing-TaylorSusan Szewczak Clark
To address a lack of informal science education opportunities and to increase community capacity to support STEM education for their children, Washington State University's Yakima Valley/Tri Cities MESA program, the Pacific Science Center, and KDNA Educational Radio have developed a set of informal science initiatives that offer complementary learning opportunities for rural Latino families. The goal of this four-year program is to create a sustainable informal science infrastructure in southeastern Washington State to serve families, increase parental awareness, support and involvement in science education and ultimately increase the numbers of rural Latino youth pursuing STEM-related under graduate studies. This program is presented in English and Spanish languages in all of its interconnected deliverables: Two mobile exhibits, beginning with one focused on agricultural and environmental science developed by The Pacific Science (PCS) Center; Curriculum and training in agriculture, life sciences and facilitating learning; Curriculum and training for community members to provide support to parents in encouraging the academic aspirations of their children developed by PSC and MESA; 420 Youth and parents from the MESA program trained to interpret exhibits and run workshops, community festivals, family science workshops and Saturday programs throughout the community; Four annual community festivals, quarterly Family Saturday events, and Family Science Workshops reaching 20,000 people over the four-year project; Take home activities, science assemblies, a website and CDs with music and science programming for community events; A large media initiative including monthly one hour call-in radio programs featuring science experts, teachers, professionals, students and parents, 60-second messages promoting science concepts and resources and a publicity campaign in print, radio and TV to promote community festivals. These venues reach 12,500-25,000 people each; A program manual that includes training, curriculum and collaborative strategies used by the project team. Overall Accesso la Ciencia connects parents and children through fun community activities to Pasco School District's current LASER science education reform effort. This project complements the school districts effort by providing a strong community support initiative in informal science education. Each activity done in the community combines topics of interest to rural Latinos (agriculture for instance) to concepts being taught in the schools, while also providing tools and support to parents that increases their awareness of opportunities for their children in STEM education.
DATE:
-
TEAM MEMBERS:
James PrattD. Janae' LandisDonald LynchMichael Trevisan
The centerpiece of 3rd Rock Reality was a daily audio podcast-young, snappy, and fresh with the African-American experience prominent in its multicultural orientation, linked to bi-weekly video podcasts in the format of teleconferences. The target audience was 18-30 year old minorities. Partners were Howard and Clark Atlanta Universities, Woods Hole Research Center, Boston College, Hunter College, Harvard University and Yale University.
DATE:
-
TEAM MEMBERS:
Stephen CurwoodCynthia WinstonShorna Allred
Kinetic City After School is a two-year project that will produce a web-based after-school program for children ages 9-11. The on-line adventure will enable users to enter a virtual universe where a computer virus (Deep Delete) systematically attacks a new area of science each month (analogous to one of the 12 Project 2061 Benchmarks for Science Literacy). As students battle the virus, they learn Benchmarks learning goals. Each unit invites children to think about the problem, take action and reflect on their experience. The activities accommodate different learning styles and are supplemented by live audio chats with scientists and a self-assessment enables students to earn Kinetic City Power Points. Power Points can be donated to after school programs without computers and Internet access. These sites may in turn, exchange their accumulated Power Points to obtain computers, Internet service and a site license for "Kinetic City After School." Although the program is web-based, most of the activity extensions are done off-line. "Kinetic City After School" will be introduced to after-school sites with a two-day training workshop, with follow-up via phone meetings and site visits. Supporting materials will include a Leader Guide, Journal and Kinetic City Home Crew activity pages for use in the home.
This project reached the underserved Hispanic audience with 200 ninety-second Earth and Sky programs in Spanish for broadcast on commercial and public radio stations, and longer programs (8-15 min.) with interviews with Hispanic scientists, teachers and writers who serve as role models for Hispanic young people. Programs were on the cieloytierra.org web site ith Spanish language science blogs, daily sky charts and links to other relevant Spanish and scientific web sites. Project partners included The Society of Mexican American Engineers and Scientists and the Society for the Advancement of Chicanos and Native Americans in Science.
Arizona State University will develop new features for its SciStarter website that will expand participation in citizen science and provide rich data for researching the nature of and impacts of citizen science participation. SciStarter is a popular online citizen science hotspot featuring more than 850 searchable citizen science projects, added by researchers and project owners, and serving over 35,000 citizen scientists. The project will develop new features to add to the current website that will enable participants to explore hundreds of citizen science projects and select projects of most interest to them, track their participation, and connect to people and projects they are interested in. The expanded website will also provide rich data that will help citizen science projects evaluate their programs and that will rich data for researchers to investigate the nature of citizen science participation. The website will be widely accessible to the public through partnerships with Discover Magazine, the Citizen Science Association, and other partners. The SciStarter website will develop additional features to expand citizen science participation and to research the nature and impacts of participation. The expanded features will include: (1) an integrated registration for participants to more easily engage in one or multiple citizen science projects, across platforms; (2) GIS implementation for project owners to define the geographic boundaries of projects so participants can find them more easily; and (3) an online, personal dashboard for participants to track their projects, participation, and contributions to science, share and save data, record interests in projects, create profiles, and find people and projects of interest to them. These new features will create opportunities for future research concerning: (1) understanding how citizen scientists use the site and how it responds to their needs and interests, and (2) understanding why, how, and with what impacts citizen scientists participate in research. The project will support the overall strategy of the Advancing Informal STEM Learning Program to enhance learning in informal environments through the funding of innovative resources through a variety of settings. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.