In last times scientific PR activities are increased by number and quality. Especially in United States and, more recently, in Europe all the most important research institutions and universities have been equipped with communication officers able to circulate their own information through mass media. This is undoubtedly a positive news for science. In spite of this, it’s necessary to think about which effects can be created by marketing activity on scientific communication. In this commentary we asked some scientific professionals to tackle these problems from different points of view.
Science information professionals need to make choices through which media they want to communicate with the public. In reaching large audiences outside the domain of formal diffusion of knowledge, the choice may be between the old medium television and the new medium Internet. It seems that general scientific research is focused more and more on the Internet as a favorite means for information exchange and that the old mass medium television plays only a minor role. But when we look at (1) how the public spends their leisure time on television and the Internet, (2) how effective these media
Before constructing a translation of scientific discourse in lay terms – and with this, calling forth the ghost of the public’s ignorance about science and technology – the operation which makes up the main task of specialized journalism in the coverage of related topics consists in the construction of a discourse of its own. However, this discourse frequently only amplifies and legitimates socially that which scientific laboratories and high tech companies offer as new, without critical opinions or contextualization. In addition to this, it is also generally characterized by linguistic
Before analysing the role of the mediators in relation to scientific education, I deem it important to provide a short overview on how scientific museums evolved from the early curiosity cabinets to the modern web cast. Although the term “museum” is no longer adapted to the new structures employed for the diffusion of scientific and technical culture, the evolution of the means of presentation has indeed led to several forms of human mediation. This is of course the main topic we are going to take into consideration today, as it is an important element for the impact our exhibitions may have
If there is a peculiarity in the way of doing science and in the way of communicating science in Brazil, it is in the use of the idea of "deficit" in political and economic discourses, as well as in the discourses of socio-technical networks. Our proposal here is not to affirm or reject the existence of this deficit, but rather to understand its workings and its construction as a way of bringing about networks of interest that make use of this idea. For us, this is not an idea which is restricted to the discourse of researchers or of journalists and scientific broadcasters; there is also an
The scientific institution in Brazil is marching to a good rhythm. Despite problems in funding (and in the very irregular distribution of such funds), universities and private research centers changed and grew over the last few years. In 1999, Brazil (whose external debt is over 50% of GDP), invested 0.87% of GDP in Research & Development: a percentage comparable to that of several Mediterranean countries.
Never have there been so much science and so much technology on so many sides as now. The expansion of scientific information in the social sphere is frankly impressive. In newspapers and movies, on television and radio, scientific ideas circulate freely every day of the week. Science is in cell phones, shampoo, compact discs, Olympic athletes' clothing, food, perfumes, and in so many places that trying to enumerate them would be insane. After all, why should it be particularly strange to speak of science and technology if scientific thought finally molds our deepest fibers? Today's society
The problem of accessing data is as old as science itself. Complete popularisation of scientific data (of a theoretical model), and even more so of the methods and materials used during an experimental process and of the empirical data amassed, has always been considered an essential part of the process of authentication, duplication and filing of scientific knowledge. It is also true, however, that this theory has always been a complex riddle with no simple solution. Strangely enough, in today's era of instant communication, the challenge of information access seems to be facing new, daunting
Free information works. In the sense that Open Access Journals, scientific journals which can be accessed at no cost, thereby guaranteeing free access to everyone, are at the same time able to guarantee the same quality as or even better than- that of traditional journals, which can only be read by those willing to pay a price, be it the cover price or a subscription.
There is a substantial divergence between the standards of integrity associated with "good science" and the problems imposed by the conflict of interest on research, specially in the biomedical field. There are at least as many ways in which information may be altered and the production of new scientific knowledge may be affected as there are links that can be established between researchers, private companies, and editors and staff of the specialized press. The pressures resulting from this high number of connections can affect all stages of research, from trial design to data analysis, from
To appreciate what a huge difference there is between the author of a peer-reviewed journal article and just about any other kind of author we need only remind ourselves why universities have their "publish or perish" policy: aside from imparting existing knowledge to students through teaching, the work of a university scholar or scientist is devoted to creating new knowledge for other scholars and scientists to use, apply, and build upon, for the benefit of us all. Creating new knowledge is called "research", and its active use and application are called "research impact". Researchers are
In the midst of a debate on access to information, the World Health Organization and the FAO have decided to develop a strategy to guarantee the right of poor countries to have free access to scientific publications. This right is often denied, mainly because of high subscription costs. For this reason, universities and research centres in southern countries must forego buying magazines, which are a valuable instrument for updating, and exchanging information on research and scientific issues. This choice has been made in an historical period when the industrialized world is marked by a