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COMMUNITY:
Peer-reviewed article

Through which medium should science information professionals communicate with the public: television or the internet?

September 21, 2006 | Media and Technology
Science information professionals need to make choices through which media they want to communicate with the public. In reaching large audiences outside the domain of formal diffusion of knowledge, the choice may be between the old medium television and the new medium Internet. It seems that general scientific research is focused more and more on the Internet as a favorite means for information exchange and that the old mass medium television plays only a minor role. But when we look at (1) how the public spends their leisure time on television and the Internet, (2) how effective these media are in transferring information, and (3) how much these media are trusted as reliable sources of information, the old medium television should still be regarded as the number one medium to be used for science communication, although there are some limitations for its use.

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  • Cees Koolstra
    Author
    Vrije Universiteit Amsterdam
  • Mark Bos
    Author
    Vrije Universiteit Amsterdam
  • Ivar Vermeulen
    Author
    Vrije Universiteit Amsterdam
  • Citation

    ISSN : 1824-2049
    Publication Name: Journal of Science Communication
    Volume: 5
    Number: 3
    Resource Type: Research Products
    Discipline: General STEM
    Audience: General Public | Scientists
    Environment Type: Media and Technology | Broadcast Media | Websites, Mobile Apps, and Online Media

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