If Europe is to become a knowledge–based economy knowledge must be freely available in Europe. The results of research across Europe can not be left inside laboratories and libraries. It has to available to the citizens, young people and commerce of Europe. And the main source of information for all these groups is the mass media, yet large parts of European research do not allocate sufficient importance to media relations.
An informal, online survey of 1,059 reporters and public information officers, conducted this year by EurekAlert! (www.eurekalert.org), the science-news Web service of the American Association for the Advancement of Science (AAAS), seems to confirm key challenges associated with communicating science in a post-print, increasingly multi-media-focused era. As many newspapers in the United States, the United Kingdom, and other regions continue to down-size, reporters still covering science and technology say they increasingly need good-quality images, as well as rapid access to researchers
In last times scientific PR activities are increased by number and quality. Especially in United States and, more recently, in Europe all the most important research institutions and universities have been equipped with communication officers able to circulate their own information through mass media. This is undoubtedly a positive news for science. In spite of this, it’s necessary to think about which effects can be created by marketing activity on scientific communication. In this commentary we asked some scientific professionals to tackle these problems from different points of view.
Science information professionals need to make choices through which media they want to communicate with the public. In reaching large audiences outside the domain of formal diffusion of knowledge, the choice may be between the old medium television and the new medium Internet. It seems that general scientific research is focused more and more on the Internet as a favorite means for information exchange and that the old mass medium television plays only a minor role. But when we look at (1) how the public spends their leisure time on television and the Internet, (2) how effective these media
The Royal Society published in late June a report entitled «Science Communication. Survey of factors affecting science communication by scientists and engineers». It is an in-depth survey on the communication addressed to non-specialist audiences that was carried out interviewing a wide and representative sample of UK scientists and engineers.
The many facets of fundamentalism. There has been much talk about fundamentalism of late. While most people's thought on the topic go to the 9/11 attacks against the United States, or to the ongoing war in Iraq, fundamentalism is affecting science and its relationship to society in a way that may have dire long-term consequences. Of course, religious fundamentalism has always had a history of antagonism with science, and – before the birth of modern science – with philosophy, the age-old vehicle of the human attempt to exercise critical thinking and rationality to solve problems and pursue
In their essay which appeared in 1972 in Models in Paleobiology, Stephen Jay Gould and Niles Eldredge, introducing the theory of punctuated equilibrium, stressed the fact that no scientific theory develops as a simple and logical extension of facts and of patiently recorded observations, and that the particular vision of the world that the scientist adheres to is able to influence, even unconsciously, the way in which data are collected, selected and then interpreted. Scientists, being aware of the existence of an intrinsic problem of prejudice in their scientific research activity, know that
The discussion on the state of the art of scientific publications in Latin American countries generally restricts itself to its supposedly low visibility. This affirmation is generally conditioned to the exclusive use of large international databases, mainly of the USA and Europe, which include thousands of scientific publications that have marginalized a large part of the scientific literature produced in peripheral countries. Given this fact of low visibility, it became imperative for some Latin American countries, beginning in the 90s (20th Century), to develop their own mechanisms of
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Silvia Cristina Pabon EscobarMaria Conceicao da Costa
Before constructing a translation of scientific discourse in lay terms – and with this, calling forth the ghost of the public’s ignorance about science and technology – the operation which makes up the main task of specialized journalism in the coverage of related topics consists in the construction of a discourse of its own. However, this discourse frequently only amplifies and legitimates socially that which scientific laboratories and high tech companies offer as new, without critical opinions or contextualization. In addition to this, it is also generally characterized by linguistic
Do we have to drag in the thought of Michel Foucault to show the political (and not neutral), partial and local (and not universal and non-historic), active (and not merely transmissive) face of science communication? Do we need the work of the controversial French intellectual to dispute the anxious search – almost a quest like that for the Holy Grail – for the “best practices” in the dissemination of scientific culture? If we read over the pages that Foucault dedicated to words and things, to the archaeology and genealogy of knowledge, to biopolitics, we have few doubts. Two elements, on the
Before analysing the role of the mediators in relation to scientific education, I deem it important to provide a short overview on how scientific museums evolved from the early curiosity cabinets to the modern web cast. Although the term “museum” is no longer adapted to the new structures employed for the diffusion of scientific and technical culture, the evolution of the means of presentation has indeed led to several forms of human mediation. This is of course the main topic we are going to take into consideration today, as it is an important element for the impact our exhibitions may have
The Radio is an instrument of communication that has percolated to all the strata of the diverse Indian society. Its position has been consolidated through history as a regular companion and a source of information and entertainment. Its affordability, accessibility and non-reliance on costly resources have ensured its presence in almost all the households. It has become indispensable from kitchens, family rooms and even workspaces. It is one of the few or rather the only medium of communication after the print media wherein information dissemination still is primary and entertainment a