WGBH's newest mission is to develop the Children's Sustainability Project - a daily animated series for kids ages 8-11 that will teach the STEM concepts underlying systems and sustainability. Our promise is that 7-8 kids from around the world become trapped, one by one, in an inventive, multi-leveled video game. The kids, unlikely heros all, are initially happy to be stuck but eventually want desperately to get out of the home. To do this they must become inventive and creative and play the game to the end. Stakes are high and only systems thinking and sustainable actions can save the day.
Abstract: The Liberty Science Center will organize a one-day symposium linked to the Giant Screen Cinema Association (GSCA) International Conference and Trade show in September 2008. The symposium will focus on the greater potential of gian screen experiences to connect society with science, building on the GSTA's symposium "Giant Screen Films and Lifelong Learning held in 1999. The program will bring together science and education experts with filmakers to stimulate and enhance more effective approaches to science learning in future giant screen films. Symposium results will be disseminated through publication and the internet, as well prepared for submission to peer-reviewed journals. An industry-specific listserv focused on lifelong learning will be created to serve as a new community-building tool for exchange among producers, distributors and exhibitors. Emlyn Koster (Liberty Science Center) and Mary Nucci (Rutgers University) will serve as aymposium chair/PI and symposium manager/Co-PI, respectively; in partnership with GSCA staff, they will be responsible for symposium management, evaluation, and dissemination of results.
WGBH Educational Foundation is requesting $1,261,934, or 33% of a total project budget of $3,835,236, to produce 20 new shows and new outreach and Web activities for" ZOOM." Targeted to kids ages 8 to 11, "ZOOM" is a daily, half-hour PBS series featuring an assortment of games, riddles, investigations, recipes and poems -- all based on materials sent in by its young viewers. Uniquely by and for kids," ZOOM" gives its viewers a chance to explore, experiment and share their creativity. "ZOOM's" science and math segments (30% of each half-hour show) give kids opportunities to explore scientific and mathematical ideas, concepts and phenomena. The goals for Season VI are to: (1) expand "ZOOM's" engineering curriculum; (2) develop two new content areas--Sports Science, and Perception and Sensation; (3) create new partnerships with FIRST LEGO League and Girl Scouts of USA; and, (4) conduct summative evaluation to continue to gauge "ZOOM's" effectiveness at teaching math and science to targeted audiences. Outreach for the project will include print materials for kids, families and educators. "ZOOM"-related activities at community-based organization include 590 ClubZOOM science afterschool programs and 21 ZOOMzone science museum exhibits. The 2,400-page interactive web site is updated weekly. "ZOOM" currently is carried by 170 public broadcasting stations and is viewed by close to 6 million children per week. The program receives 24,000 letters and e-mails per week; the web site attracts an average of 14,000 visitors per month.
Award-winning Scholastic Productions, Inc. proposes to produce 39 fully animated, half hour television programs, based on the successful children's science book series, The Magic School Bus. We are seeking funding for the initial three seasons (13 episodes per season) which will be produced over a four year period. Designed as an informal science education series for PBS, it is targeted primarily for 6-9 year-olds, with special attention given to reaching girls and minority children. The series has clear science pedagogical goals: 1) to motivate children to further science study, 2) to present science facts, concepts and systems, and 3) to inspire positive attitudes towards science and education for students and teachers. Throughout the production, audience research and field testing will ensure that the programming is effectively meeting these goals. The series features a remarkable teacher, Ms. Frizzle, who takes her class on equally remarkable field trips. While other teachers may go to a museum, Ms. Frizzle leads her class onto a yellow school bus that shrinks (along with its students) to the size of a cell to journey through the human body, rocket into outer space, or travel into the eye of a hurricane. Thus, the series makes science tangible and relatable for an audience of children who are still concrete thinkers. We will create a broad outreach program, utilizing the publishing and distribution resources of Scholastic Productions' parent company, Scholastic Inc., (the largest publisher of children's materials in the English-speaking world), and other targeted organizations. Through viewer guides, series publicity and promotion, magazine editorials, community and after-school programs, we expect to reach a large and culturally diverse audience, including minorities frequently not served by PBS.
Reading Rainbow is an eighty (80) part PBS children's series (15 of which are science programs) that entices children five to eight years old to read good books, thus addressing the national tragedy of more and more young Americans reading less and less. The Emmy award winning series employs television to sell the joy of science and reading to young viewers. This proposal seeks funding for five additional Reading Rainbow programs which will focus on scientific themes. These programs will be added to the previously funded science programs (22) to become part of the on-going series in demonstrating to children how science is integrated into all aspects of our lives. The Reading Rainbow series premiered in the summer of l983 to phenomenal critical and popular acclaim. In the fall of 1990, Reading Rainbow expanded ta a year round, daily schedule-- after having spent seven years as a summer series. According to formal studies, the science shows are of great interest to children and pique children's interest in related science topics and books. The series is no in its tenth season and its popularity has grown among young viewers as well as with parents.
BILL NYE THE SCIENCE GUY is a half-hour, weekly children's science education series produced in Seattle, Washington by McKenna/Gottlieb Producers Inc. and KCTS Television in association with Rabbit Ears Production. The series is designed to make science assessable and interesting to children in the of forth and fifth grades by relating science at the interests and everyday activities of children and presenting basic concepts from elementary science curricula in a humorous and exciting format. Programs are set in a variety of studio and field locations and utilize special effects and the creative techniques of host Bill Nye, a popular television entertainer and science aficionado. In each program, studio demonstrations/experiments and field segments feature Nye and a diverse cast of children, scientists and celebrity guests. Experiments and demonstrations use inexpensive, safe household items to enable viewers to follow along at home or in the classroom. As part of the promotion and outreach for the series, ancillary materials such as a teacher's guide, parent's guide, activity packages and newsletters will be developed and made available to schools as well as in the home and such informal setting as community centers, libraries, and clubs.
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TEAM MEMBERS:
Elizabeth BrockWilliam NyeJames McKennaErren Gottlieb
Washington Independent Writers is engaged in a planning phase toward publication of Quest?, a 4-page, tabloid sized newspaper about science, technology, and society for children and their families. The target audience is children age 8 to 16, with a focus on the 10-14 year-old age group, along with their parents, teachers, and counselors. A prototype version of the paper has been published locally and distributed through Safeway stores. During the planning phase, the PI and staff will conduct the following activities: Conduct front-end evaluation of the target audience with particular emphasis being given to identifying ways to reach underserved and underrepresented groups; Work with science, technology, and graphics experts to improve the quality of the content and design; Explore traditional and new distribution mechanisms and cooperative arrangements; Create and test interdisciplinary procedures for evaluation; Establish a network of individual, community, corporate, and institutional supporters, including educators, community leaders, scientists, and engineers; Create linkages with schools and school programs; Explore funding sources and sponsorships; Continue building a Board of Advisors.
WTTW, the public television station in Chicago, is developing a science education project targeted at children aged 6 to 10. The major components of the project will be a 13-part animated television series, an interactive webpage and multiple outreach components for individuals and families. The television series features a pair of animal astronauts -- an eager dog named Billie and a reluctant flea named Miles -- as they travel through space in search of science adventure. The two work together to explore problems, solve mysteries and survive adventures while aboard their doghouse-shaped spaceship and on the worlds they discover throughout the universe. In each episode, using an inquiry-based method of problem solving, Billie and Miles embark on a new adventure and explore a single science concept in depth, approaching it from many different ways appropriate to their respective personalities. Science content for the series is being developed by Ian Saunders, previously Head Science Writer for Bill Nye the Science Guy; Dr. Edward Atkins, President of Science Productions for TV who has developed science programming for Children's Television Workshop and WNET; and Dr. Jose Rios, Assistant Professor for Science Education at the University of Washington, Tacoma. The series will be produced by WTTW in partnership with Nelvana Ltd., the animation company for The Magic School Bus. Formative evaluation during the planning phase will be conducted by Dr. Barbara Flagg of Multimedia Research. The major activities during the planning stage include: 1) Convening the core advisors to develop the science content bible, finalize age-appropriate content goals, suggest ideas and strategies for presenting the science, and organizing principles consistent with the National Science Education Standards and the AAAS Benchmarks. 2) The group also will examine a range of creative issues that bear directly on the effective delivery of science content. 3) Development and formative testing for a short animation prototype that will illustrate one of the series' science concepts. This segment will be tested to assess the appeal of its style and its efficacy in communicating science. 4) Continuation of work with Nelvana to develop character sketches and background, create storylines and write a pilot script. 5) Validate and expand on the current outreach concept.
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TEAM MEMBERS:
MaryBeth HughesEdward AtkinsIan SaundersFrederick SchneiderBarbara Flagg
The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
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TEAM MEMBERS:
Roberto SalazarGilbert SanchezRobert Russell
The Media Working Group is producing a one-hour documentary about a group of undergraduate women at Ohio State University who are pursuing non-traditional paths of study in a variety of technology and science fields. The Gender Chip Project is designed to provide role models and encouragement for girls (ages 14-18) and young adults who wish to enter STEM careers; and to raise general public awareness about the continuing need to develop STEM education and career opportunities for young women. The broadcast documentary will be complemented by distribution of the program with additional material on DVD. The project will also design a website for Guidance Counselors and young women contemplating STEM education. Project evaluation will be conducted by Kathleen Tyner, Lead Evaluator from Hi-Beam Consulting in San Francisco.
NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.
This proof-of-concept project is a collaboration of the Museum of Science in Boston, WGBH's National Center for Accessible Media (NCAM) and Ideum. The project will demonstrate that the project team can design and develop digital interactive museum exhibit devices that work for visitors who have a wide range of disabilities. The outcome will be one "exemplar" exhibit based on an exhibit scenario where museum visitors learn STEM concepts by manipulating and analyzing real data. The project will also develop and test the efficacy of a prototype Do-It-Yourself (DIY) Toolkit that will help other museum professionals implement the digital interactive strategies. In addition, the project will produce a white paper on the specific exemplar and a research paper with guidelines for digital interactive exhibits in museum. The project uses an innovative workshop approach that brings together individuals from a diverse range of fields to develop the digital interactive strategies. After developing the "exemplar" exhibit, the team will develop the DIY Toolkit and test the efficacy of the Toolkit in museums that do not have the same level of exhibit development resources as larger institutions. The the project's evaluation will not only determine if the exemplar works well with a wide range of people with disabilities, but also determine the cost-effectiveness and efficacy of the workshop strategy and the ability of other museums to use the DIY toolkit. If successful, this project will attend to an area of high need in the informal science education (ISE) museum exhibit community and provide a resource that will serve a wide range of ISE institutions. If the project evaluation outcomes are positive, the project will lead to a larger effort to develop more exemplar exhibits based on different scenarios and an expansion of the DIY Toolkit.