This article discusses a study that investigated teacher perceptions of group visits to a science museum in Taiwan. Thirty teachers who traveled with large groups were interviewed about two issues: the involvement of travel agents and the size of the group. The findings indicate that responsibility and administrative details were the primary reasons that teachers chose to travel with a larger sized group, or with assistance provided by a travel agency. Curriculum fit was not the first consideration in planning field trips. The study also found teachers' ability and attitudes to using museums
In this paper, Jeff Bonner of the St. Louis Science Center discusses the merits of formal versus naturalistic evaluation within the museum context. Bonner also presents the approach and findings of a two-part study designed to compare the results of these two evaluation approaches. They compared the the results of a formal analysis of the holding power, ease of use, readability of text, and overall enjoyability of nine exhibits with a naturalistic study focused on how one volunteer, two part-time employees and a staff supervisor viewed the same exhibits.
SciGirls CONNECT is a broad national outreach effort to encourage educators, both formal and informal, to adopt new, research-based strategies to engage girls in STEM. SciGirls (pbskids.org/scigirls) is an Emmy award-winning television program and outreach program that draws on cutting-edge research about what engages girls in science, technology, engineering and math (STEM) learning and careers. The PBS television show, kids' website, and educational outreach program have reached over 14 million girls, educators, and families, making it the most widely accessed girls' STEM program available nationally. SciGirls' videos, interactive website and hands-on activities work together to address a singular but powerful goal: to inspire, enable, and maximize STEM learning and participation for all girls, with an eye toward future STEM careers. The goal of SciGirls is to change how millions of girls think about STEM. SciGirls CONNECT (scigirlsconnect.org) includes 60 partner organizations located in schools, museums, community organizations and universities who host SciGirls clubs, camps and afterschool programs for girls. This number is intended grow to over 100 by the end of the project in 2016. SciGirls CONNECT provides mini-grants, leader training and educational resources to partner organizations. Each partner training session involves educators from a score of regional educational institutions. To date, over 700 educators have received training from over 250 affiliated organizations. The SciGirls CONNECT network is a supportive community of dedicated educators who provide the spark, the excitement and the promise of a new generation of women in STEM careers. Through our partner, the National Girls Collaborative Project, we have networked educational organizations hosting SciGirls programs with dozens of female role models from a variety of STEM fields. The SciGirls CONNECT website hosts monthly webinars, a quarterly newsletter, gender equity resources, SciGirls videos and hands-on activities. SciGirls also promotes the television, website and outreach program to thousands of elementary and middle school girls and their teachers both locally and nationally at various events.
Backyard Mystery is an NSF-funded curriculum, focused on diseases, pathogens and careers, using interactive paper and physical activities. Content is for middle school participants in afterschool settings, like 4-H and other similar venues. The curriculum engages student interest in genetics and genomics and in the bioSTEM workforce. The curriculum storyline is placed in a familiar setting to students--the backyard--and explores fungi, bacteria, viruses and parasites in a way that is engaging fun and informative. It can be tailored to specific audiences, e.g. participants interested in animal science will gain from focusing on the parasite panel. The curriculum is available in two forms: a combined lesson that brings all of the elements together in one session and another in which the content is broken out into three separate lessons. We would like to share this curriculum with facilitators and educators for both out-of-school time and classroom settings. It is available electronically and free to use. We only ask for users to complete a brief survey to give us feedback, which is helpful for NSF.
Roto, an exhibition design and production firm, contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation of Speed, an exhibition being developed for The Science Museum of Virginia (SMV) in Richmond, Virginia. RK&A explored visitors’ thoughts, perceptions, and understandings of exhibition concepts related to speed, defined as change over time. How did we approach this study? RK&A worked closely with Roto to identify the goals and objectives for the Speed exhibition. Findings from the front-end evaluation were designed to help Roto and SMV find common ground between
This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.
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TEAM MEMBERS:
James D. BigleyDaniel R. FesenmaierMark LaneWesley S. Roehl
In this paper, Robert F. Kelly of the University of British Columbia presents a set of generalizations on visitor satisfaction based participation in two dozen empirical studies of museum visitors and non-visitors. Kelly analyzes visitors' motives for going or not going to museums and cites specific evidence from the Canadian Museum of Civilization.
In this paper, the Franklin Institute's Ann Mintz discusses the managerial challenges associated with evaluation projects. Mintz explains how evaluators teeter on a continuum serving as both as artists and educators throughout the evaluation process. She cites evidence from an ongoing project at the Franklin Institute called the The Franklin Institute Computer Network that serves seven categories of museum visitors.
This paper analyzes the effectiveness of real people (actors) as communicators of messages in museums. It includes findings from an evaluation of professional actors, who assume the roles of fictitious and real characters from the history of science, technology, and medicine at the Science Museum in London. The study attempted to understand more fully how visitors react to such live interpretations.
This CRPA project produced a human-like avatar exhibit for the Orlando Science Center that verbally communicates with middle and high school grade visitors, engaging them in the subjects of computer science, artificial intelligence, and engineering. Human-like characteristics include features to match the demographics of the Center's clientele and verbal communication in the English language. In addition to discussing how avatars are developed and how artificial intelligence works, the avatar image will answer questions from the visitors on selected topics, including subjects from the media models of Avatar and IBM's Watson event on Jeopardy. Considerable planning and research has gone into this project to make sure that the avatar is life-like and can engage in realistic dialog. The avatar images will resemble real individuals who have diverse demographic characteristics in order to enhance the human-computer interface. The system is designed to deal with background noise and antagonistic visitors. Evaluation at all levels (front-end, formative, and summative) will make the exhibit most effective and facilitate the goals of the project which are to inform the target audience on STEM subjects. The desire to have electronic analogs of humans has been a goal for half of a century. This project builds on prior research in this area and is one of the most sophisticated contemporary models in the field. It is anticipated that this work may contribute to future applications in education and assistance for individuals with disabilities. Moreover, engagement with the avatar may ignite curiosity among young visitors and stimulate interest in science careers.
Project LIFTOFF works with local, regional, and national partners to engineer statewide systems for Informal Science Education that inspire: YOUTH to pursue STEM education and careers through increased opportunities for quality, hands-on STEM learning. AFTERSCHOOL STAFF to facilitate STEM learning experiences that contribute to the overall STEM education and aspirations of youth in their programs. PROGRAM ADMINISTRATORS to encourage and support staff in the integration of STEM enrichment into the daily programming. STATE LEADERS to sustain and expand afterschool learning opportunities so that all students have access to engaging STEM experiences outside of the regular school day. Project LIFTOFF is dedicated to the development of the following essential elements of statewide systems for informal science education:
Access to appropriate STEM Curriculum for youth of all ages, abilities, and socio-cultural backgrounds that meets the needs and interests of individual community programs
Systematic STEM Professional Development that matches individual skills in positive youth development with abilities to facilitate discovery and science learning
A diverse Cadres of Trainers who will deliver the professional development, technical assistance and curriculum dissemination in their local communities
Authentic Evaluation of informal science efforts that determine the impacts on youth aspirations and the capacity of youth programs to provide quality STEM experiences
Local STEM education leadership to identify the ways in which collaborative education efforts can advance the development of 21st Century Skills and the preparedness for STEM workforce and higher education
Partnerships in support of youth development and informal science education that convene local, regional, and statewide organizations and stakeholders
To advance national initiatives and states' sySTEM engineering efforts, LIFTOFF coordinates an annual convening, the Midwest Afterschool Science Academy, that brings together national informal science experts, system leaders and youth development professionals to elevate the levels of science after school. The 5th MASA will be in the spring of 2014 in Kansas City, MO
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Missouri AfterSchool NetworkJeff Buehler
Museums continue to invest in and experiment with internet technologies and increasingly with social software environments (i.e., social networking). These technologies have the potential to lead to a number of important intellectual and social outcomes such as learning, community building, and greater public understanding of, in our case, science. It is the possibility of supporting learning in digital environments that is the focus of this research project. In our previous work, online facilitation has emerged as a big deal and perhaps determines successful online museum environments from unsuccessful environments. To study facilitation, we seek to understand facilitation styles and their outcomes in two distinct but representative museum environments. The first, Science Buzz at Science Museum of Minnesota, is a popular website identified by the field to be exemplary because of its educational value and its use of Web 2.0 functionality. The second case is the more distributed use of social software at the North Carolina Museum of Life and Science (MLS). Instead of creating learning platforms that are hosted internally, MLS is experimenting with building learning communities where people are already gathering on the web like Flickr, Twitter, and YouTube. We anticipate being able to identify clear, replicable facilitation styles and to identify outcomes associated with those styles.