Amid calls from scientific leaders for their colleagues to become more effective public communicators, this study examines the objectives that scientists’ report drive their public engagement behaviors. We explore how scientists evaluate five specific communication objectives, which include informing the public about science, exciting the public about science, strengthening the public’s trust in science, tailoring messages about science, and defending science from misinformation. We use insights from extant research, the theory of planned behavior, and procedural justice theory to identify
Arthur Dent's reluctant hitchhike through the Milky Way would not have been possible without the babelfish, which was nourished by his brain waves and in return decoded foreign languages for him. In much the same way, public intellectuals serve as science and technology academia's babelfish for the non-STEM savvy. While STEM academics continue to push back the frontiers of knowledge, public intellectuals equip the community with the knowledge we need to make big decisions, both for our own individual lives and for our society.
This commentary is both a case study of the evolution of one public intellectual, and an analysis of how he has broadened his voice beyond the standard academic bubble. His story gives a perspective on the question of, “How do public intellectuals get their start?” They almost certainly begin as “mere” intellectuals — the public part comes later. But how? How does a studious academic go from following the media to being part of the media?
In an information free-for-all why should scientists bother to add their voice? In this commentary piece I argue there is an increasingly important role for scientists amongst the growing ranks of public intellectuals and the many who style themselves as such. First, we must become the sifters and sorters. We need to be willing to use our research and analytical skills to identify what is valuable amongst all the noise, and, if necessary, to volubly reject what is not. And, second, we need to create and defend the space everyone needs for deep thought and consideration. We need to influence
This article proposes a classification of the current differences between online videos produced specifically for television and online videos produced for the Internet, based on online audiovisual production on climate change. The classification, which consists of 18 formats divided into two groups that allow comparisons to be made between television and web formats, was created through the quantitative and qualitative content analysis of a sample of 300 videos. The findings show that online video's capacity to generate visits is greater when it has been designed to be broadcast on the
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Alicia de Lara GonzalezJose Garcia-AvilesGema Revuelta
This paper provides an analysis of the implementation and the outcomes of Scienza Attiva, an Italian national project for secondary school students, that makes use of deliberative democracy tools to address socio-scientific issues of great impact. The analysis has required a mixed method including surveys of students' pre- and post-project opinions, focus groups and interviews with students and teachers. The results from this evaluation study provide evidence that the project improves students' understanding of socio-scientific issues, strengthens their awareness of the importance of
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Federica CornaliGianfranco PomattoSelena Agnella
Citizen science continues to grow, potentially increasing competition among projects to recruit and retain volunteers interested in participating. Using web analytics, we examined the ability of a marketing campaign to broaden project awareness, while driving engagement and retention in an online, crowdsourced project. The campaign challenged audiences to support the classification of >9,000 pairs of images. The campaign was successful due to increased engagement, but it did not increase the time participants spent classifying images. Engagement over multiple days was significantly shorter
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Alycia CrallMargaret KosmalaRebecca ChengJonathan BrierDarlene CavalierSandra HendersonAndrew Richardson
Informal learning opportunities are increasingly being recognized as important for youth participation in authentic experiences at the intersection of science, technology, engineering, and math (STEM) (Dorsen, Carlson, and Goodyear 2006). These experiences may involve specialized equipment and dedicated time for learners to gain familiarity with the relevant scientific and engineering practices (i.e., designing experiments on their own, struggling to make sense of data, learning from their own mistakes and the results of peers), which often go beyond the classroom. However, the educators who
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Kathryn WilliamsonSue Ann HeatherlyVivian HoetteEva Erdosne TothDavid Beer
In the 1920s, John Dewey and Walter Lippmann both wrote important books examining whether the public was capable of playing a constructive role in policy, particularly when specialized knowledge was involved. This essay uses the Lippmann–Dewey debate to identify new challenges for science education and to explore the relationship between science education and science communication. It argues that science education can help foster democracy in ways that embody Habermas' ideal of the public sphere, but only if we as a field pay more attention to (1) the non-scientific frames and narratives that
Differences in viewpoints between science and society, like in for example the HPV-vaccination debate, should be considered from a socio-technical system perspective, and not solely from a boundary perspective between the lay public, medical doctors and scientists. Recent developments in the HPV-vaccination case show how the debate concerning uncertainty amongst scientists and the lay audience is mostly focussed on the improvement of understanding of lay people about why vaccination is important. This boundary thinking leads to the idea that once the boundary is crossed, the problem is solved
The academic interest in 'science and technology communication' has evolved from different societal domains and fields of application, giving rise to different scholarly traditions. This contribution introduces current issues and agendas in a field that has its origin at the interface of (agricultural) innovation studies, rural development sociology and the communication sciences. The paper starts with a brief sketch of the history of the field. When compared to earlier approaches, current thinking about 'communication, innovation and development' pays greater attention to limitations in the
Written in response to a previous article by Weingart and Guenther [2016] in JCOM, this letter aims to open up some critical issues concerning the ‘new ecology of communication’. It is argued that this evolving ecology needs to be openly explored without looking back to a previous idyll of ‘un-tainted’ science.