A word of warning for scientists: don’t appear on talk-shows. Not only would you probably run into a magician, you might even be mistaken for one, which is much worse. And do not ask the press, the radio and television to put their magical mentality aside: the media are condemned to it. It is not just a matter of what the audience wants. It is the cause-effect relations the media constantly have to establish that have per se something “magic”. Umberto Eco, an expert in semiotics and a distinguished writer, has no doubts about it: science fails to attract public opinion. And the little the
Terms such as gmo, genetic tests and pharmacogenomics, which were once used only by experts, belong today to everyday language. The new vocabulary of molecular biology shows an increase in the interest of society in scientific problems, and in particular the recent cultural supremacy of molecular biology. For all of us, the gene symbolizes progress and power, the hope of fighting incurable diseases, and the fear of terrifying genetic manipulations. These aspects become real events and characters in the Human Genome Project. But this great international project has also shown that the relation
In the last few years, a continuous series of food alerts have caught the attention of the media and the public in Europe. First, eggs and pork contaminated with dioxins; then, "mad cow" disease, while, all along in the background, a battle against genetically modified plants has been in progress. These food alerts have had complex repercussions on the perception of risks associated with food production. Experts have often been divided over these issues, and the uncertainty of scientific data has been indicated on more than one occasion as one of the factors that influence risk perception
In a brief article published by Science last October, British scientists stated that the expression "Public Understanding of Science" (PUS), which was traditionally employed in Anglosaxon societies to refer to the issue of the relationship between science, technology and society, is out-of-date. It should be replaced by "Public Engagement with Science and Technology" (PEST), a new acronym that clearly invites to reconceptualise the relationship between science and the public. The new approach involves the engagement of the public or rather the publics of science, through dialogue, in
In recent weeks, Britain’s Better Regulation Task Force report on scientific research regulation asked the Government to evaluate the risks associated with the development of Nanosciences and Nanotechnologies. The Government was also asked to prove its implementation of a specific policy to protect human, animal and environmental safety, were it to be threatened by the development of this emerging field of knowledge. These requests may sound rather alarming. However, objectively speaking, the precautionary attitude of the Better Regulation Task Force does not differ greatly from that of the U
This article presents the results of a study carried out in Italy by the Permanent Observatory on science communication through the media. The aim of this research project coordinated by the staff of the Masters Degree in Science Communication, ISAS, Trieste, in collaboration with Ilesis S.r.l., Rome, is to monitor and analyse systematically the amount of scientific information on TV and in the press.
Enrico Fermi's work gave birth to a real cultural revolution in the Italian scientific scenario. His scientific studies concerned almost every field in physics and had far-reaching effects of which virtually everybody, above all in Italy, is still taking advantage. Two important "by-products" of Fermi's ideas and initiatives will be here taken into consideration: the new way of carrying out research and communicating science invented by Fermi and his group and his publications for the general public, which often stood for high examples of scientific popularisation. Then the focus will shift on
Communicating modern biotechnologies is certainly no easy task. To tackle such a complex and future-oriented assignment, help may arrive, paradoxically, from the past, from ancient rhetorical tradition, and in particular from Aristotle, the most renowned rhetoric teacher of all time. In his Rhetoric, Aristotle suggested that to be persuasive speakers should make use of widely accepted opinions (endoxa), i.e. the common sense shared by all. Common sense is expressed in common truths and value-laden maxims. Common sense, however, is not flat but dialectical, in that it includes contrasting
This paper is concerned with the interactions between information technology and the humanities, and focuses on how the humanities have changed since adopting computers. The debate among humanists on the subject initially focuses on the alleged methodological changes brought about by the introduction of computing technology. It subsequently analyses the changes in research that were caused by IT not directly but indirectly, as a consequence of the changes effected on society as a whole. After briefly summarising the history of the interactions between information technology and the humanities
This paper is concerned with the interactions between information technology and the humanities, and focuses on how the humanities have changed since adopting computers. The debate among humanists on the subject initially focuses on the alleged methodological changes brought about by the introduction of computing technology. It subsequently analyses the changes in research that were caused by IT not directly but indirectly, as a consequence of the changes effected on society as a whole. After briefly summarising the history of the interactions between information technology and the humanities
A survey has been recently carried out for the first time in Italy concerning science communication through the media and the result has been that science hits the headlines. It is often front-page news in the press and it is also often among the main points of the news on TV. This is not very surprising.
A new online and mobile resource for teens, Sparticl presents the best science, technology, engineering, and math (STEM) resources on the web. A team of experts has hand-selected articles, videos, games, hands-on activities, and other content that is age-appropriate, accurate, safe, and engaging. Teens and educators can explore and investigate, share and contribute—all the while earning points and badges.
The site is designed to allow teens to easily rate, comment on, and share their favorite games, articles, and activities. Users can create their own customized collections and submit new resources. The goal of Sparticl is to create an online destination that is irresistible to kids and valued by parents, teachers, and the scientific community, a destination where providers of high-quality STEM content will be proud to be included. Sparticl is created by the National Productions division of Twin Cities Public Television and is made possible with the generous support of 3M.