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Peer-reviewed article

The magic of the media

June 21, 2003 | Media and Technology
A word of warning for scientists: don’t appear on talk-shows. Not only would you probably run into a magician, you might even be mistaken for one, which is much worse. And do not ask the press, the radio and television to put their magical mentality aside: the media are condemned to it. It is not just a matter of what the audience wants. It is the cause-effect relations the media constantly have to establish that have per se something “magic”. Umberto Eco, an expert in semiotics and a distinguished writer, has no doubts about it: science fails to attract public opinion. And the little the media can offer is not science but magic

TEAM MEMBERS

  • Pietro Greco
    Author
    ISAS
  • Citation

    ISSN : 1824-2049
    Publication Name: Journal of Science Communication
    Volume: 2
    Number: 2
    Resource Type: Research Products
    Discipline: General STEM
    Audience: General Public | Scientists
    Environment Type: Media and Technology | Broadcast Media

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