In this article, Minda Borun of the Franklin Institute Science Museum discusses the museum's eighteen month study to discover visitors' misconceptions about gravity and air pressure and to develop exhibits which help people restructure these concepts and achieve an understanding of the scientific explanation. The project is intended to establish a new model for the design of effective science museum exhibits.
In this article, researchers at University of Florida present a report of a preliminary study that examined the effects of multispecies exhibits in zoological parks on visitor attention and possible interactions between factors identified as affecting visitor behavior. The study was carried out at the Jacksonville Zoo.
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TEAM MEMBERS:
John Scott FosterJohn J. Koran, Jr.Mary Lou KoranSteven StarkAnn BlackwoodHarriet Landers
In this article, Donald Thompson and Stephen Bitgood of Jacksonville State University discuss a study that examined three variables that influence the readability of exhibit signs and labels: label length, type size, and position (or proximity) of the label. Researchers studied subjects from 5,822 visitor groups in "The Predators" building at the Birmingham Zoo between August and December of 1987.
In this paper, Elena Pol and Mikel Asensio of the Universidad Autonoma de Madrid discuss their research about how visitors perceive different kinds of artistic representations and which elements they interpret from masterpieces. The authors provide an overview of their work in this area, including three studies about artistic style.
This CRPA project produced a human-like avatar exhibit for the Orlando Science Center that verbally communicates with middle and high school grade visitors, engaging them in the subjects of computer science, artificial intelligence, and engineering. Human-like characteristics include features to match the demographics of the Center's clientele and verbal communication in the English language. In addition to discussing how avatars are developed and how artificial intelligence works, the avatar image will answer questions from the visitors on selected topics, including subjects from the media models of Avatar and IBM's Watson event on Jeopardy. Considerable planning and research has gone into this project to make sure that the avatar is life-like and can engage in realistic dialog. The avatar images will resemble real individuals who have diverse demographic characteristics in order to enhance the human-computer interface. The system is designed to deal with background noise and antagonistic visitors. Evaluation at all levels (front-end, formative, and summative) will make the exhibit most effective and facilitate the goals of the project which are to inform the target audience on STEM subjects. The desire to have electronic analogs of humans has been a goal for half of a century. This project builds on prior research in this area and is one of the most sophisticated contemporary models in the field. It is anticipated that this work may contribute to future applications in education and assistance for individuals with disabilities. Moreover, engagement with the avatar may ignite curiosity among young visitors and stimulate interest in science careers.
In this paper, we present the DeepTree exhibit, a multi-user, multi-touch interactive visualization of the Tree of Life. We developed DeepTree to facilitate collaborative learning of evolutionary concepts. We will describe an iterative process in which a team of computer scientists, learning scientists, biologists, and museum curators worked together throughout design, development, and evaluation. We present the importance of designing the interactions and the visualization hand-in-hand in order to facilitate active learning. The outcome of this process is a fractal-based tree layout that
The overarching purpose of the Climate Literacy Zoo Education Network is to develop and evaluate a new approach to climate change education that connects zoo visitors to polar animals currently endangered by climate change, leveraging the associative and affective pathways known to dominate decision-making. Utilizing a polar theme, the partnership brings together a strong multidisciplinary team that includes the Chicago Zoological Society of Brookfield, IL, leading a geographically distributed consortium of nine partners: Columbus Zoo & Aquarium, OH; Como Zoo & Conservatory, St. Paul, MN; Indianapolis Zoo, IN; Louisville Zoological Garden, KY; Oregon Zoo, Portland, OR; Pittsburgh Zoo & PPG Aquarium, PA; Roger Williams Park Zoo, Providence, RI; Toledo Zoological Gardens, OH, and the organization Polar Bears International. The partnership leadership includes the Learning Sciences Research Institute at the University of Illinois at Chicago, and the Earth System Science Center at Pennsylvania State University. The partnership is joined by experts in conservation psychology and an external advisory board. The primary stakeholders are the diverse 13 million annual visitors to the nine partner zoos. Additional stakeholders include zoo docents, interpreters and educators, as well as the partnership technical team in the fields of learning innovations, technological tools, research review and education practice. The core goals of the planning phase are to a) develop and extend the strong multidisciplinary partnership, b) conduct research needed to understand the preconceptions, attitudes, beliefs, and learning modes of zoo visitors regarding climate change; and c) identify and prototype innovative learning environments and tools. Internal and external evaluations will be conducted by Facet Innovations of Seattle, WA. Activities to achieve these goals include assessments and stakeholder workshops to inventory potential resources at zoos; surveys of zoo visitors to examine demographic, socioeconomic, and technology access parameters of zoo visitors and their existing opinions; and initial development and testing of participatory, experiential activities and technological tools to facilitate learning about the complex system principles underlying the climate system. The long-term vision centers on the development of a network of U.S. zoos, in partnership with climate change domain scientists, learning scientists, conservation psychologists, and other stakeholders, serving as a sustainable infrastructure to investigate strategies designed to foster changes in public attitudes, understandings, and behavior surrounding climate change.
The authors provide an analysis of pairs of children interacting with a multi-touch tabletop exhibit designed to help museum visitors learn about evolution and the tree of life. The exhibit’s aim is to inspire visitors with a sense of wonder at life’s diversity while providing insight into key evolutionary concepts such as common descent. The authors find that children negotiate their interaction with the exhibit in a variety of ways including reactive, articulated, and contemplated exploration. These strategies in turn influence the ways in which children make meaning through their
The Museum is partnering with Butterflies and Moths of North America (BAMONA) to share data and learn more about L.A. butterflies and moths. Help us find and photograph them in Los Angeles. Why Butterflies? Unlike some of the other Citizen Science projects here at the Museum, the L.A. Butterfly Survey (LABS) isn't looking for lost butterflies. We already know the species we are likely to find in L.A., all 236 of them. What we need to find out is which butterflies and moths we're likely to find when we plant the new Pollinator Garden in the Museum's upcoming outdoor exhibit, the North Campus. When you submit images of L.A. butterflies and moths, we'll map the species closest to the Museum and determine which one's might show up when we start planting butterfly attracting plants.
Marshall Barnes was chosen by Larry Bock, founder of the USA Science and Engineering Festival as a late addition to the USASEF after viewing Marshall's impressive SuperScience for High School Physics activities for National Lab Day and his emphasis on advanced concept science and technologies. Marshall was given free booth space to set-up an exhibit that featured what is now being called "STEAM" or Science, Technology, Engineering, Art, Math and was fairly interactive. Marshall's booth emphasized his actual research that the visitors could take part in or analyze themselves. He had a VCR, TV, CD player, MacBookPro laptop and his own invention - the Visual Reduction Window. There were four elements to the exhibit. There was a TV monitor that showed a scene from a movie that you could view with 3D glasses for TV that Marshall invented that work even with one eye closed. At different times that same monitor would feature footage from an experiment that Marshall conducted to produce one of Nikola Tesla's ideas that Tesla never accomplished - a wall of light. This same footage could be analyzed by the visitors - frame by frame, on the Mac computer to see exactly how the principle of resonance produced the wall of light from the build-up of reflections off a physical wall created by strobe lights. Visitors could also listen to hyperdimensional music that Marshall produced that takes any kind of music to a new listening experience. Based on the concept that music is a coded language with cues and instructions that are cognitively recognizable when translated, Marshall invented techniques and technologies that allow such translations and brought examples for visitors to listen to. They included an upcoming radio show theme and the soundtrack to a documentary on the reality behind Fox TV's FRINGE. The music featured song elements that move around between the speakers and make you feel like the music is alive. The most dramatic of all was the Visual Reduction Window, again invented by Marshall, that made kids look transparent and at times, almost completely invisible. Based on his famous research into invisibility, which is documented at the Santa Maria Experiment exhibit in the Santa Maria Education Visitor's Center in Columbus, Ohio, the effect of real life transparency is stunning and Marshall, the world's leading expert on invisibility research was able to describe the physics behind what he was doing and its applications in the real world. His approach to invisibility is superior to those methods pursued by Duke University and others, trying to do the same with metamaterials, and is based on a completely different model of invisibility that he calls, Visual Density Reduction or VDR. Using VDR techniques, Marshall can make attack helicopters, small gun boats, tanks and many other things invisible, which is why he doesn't reveal the current level of his research, due to National Security reasons. Overall, the exhibit was a wild success and serves as a model for a traveling exhibit for informal science at malls, fairs, science centers, and other festivals.
The Santa Maria Experiment exhibit concerns the original and successful invisibility research that initially took place in Columbus, OH in 1994 and documents the scientific principles behind how and why this research worked. It consists of two display panels filled with charts, articles and photographs and is written so that elementary children can easily read and understand the information. It also includes a video documentary for viewing that shows the research in progress and demonstrates its abilities as well as limitations. The exhibit gets its name from the fact that the largest target used for the invisibility tests in 1994, was the full scale replica of Christopher Columbus' flag ship, the Santa Maria. The ship was made to appear almost complete invisible when viewed through a special light bending material that lead investigator, Marshall Barnes, used to see if refracted light would indeed produce "mirages of invisibility". The story about this research eventually went around the world and in 2006 it was suggested that a permanent exhibit be set-up for educational purposes and be a positive draw for visitors. Housed at the Santa Maria Seeds of Change Visitor Education Center on the Scioto riverfront in downtown Columbus, OH,and officially opened on Columbus Day 2007, this is the only exhibit in the world that brings this much fantasized, as well as scientifically misunderstood subject, into accurate, scientific focus.
The Climate Change Toolkit includes a suite of resources that address the science behind climate change while encouraging participants to take action to reduce the effects of climate change. Each resource has been designed to be low cost and easy for educators to reproduce. Contents of the Toolkit include: (1) Ten Hands-on Cart Activities - These hands-on, cart-type science activities for families in an informal education setting or for children in an afterschool setting, engage participants with the science of climate change. The activities are divided into two categories, those that address the science behind climate change, and those that address how individual choices affect the rate of climate change. (2) Four Portable Self-Guided Exhibits Kits - These self-guided science kits use four hands-on activities per kit to explore how climate change is affecting the forest, ocean, urban, and atmosphere environments. Each kit can be packaged in a small bag or box and bundled together with an activity map box for check-out by families in an informal education setting. (3) Public Presentation - CO2 and You is a twenty-minute presentation that provides the option of using interactive clickers to introduce the science behind how fossil fuel consumption leads to climate change. The interactive presentation also explores how simple energy choices can have a positive effect on the climate. (4) Museum Field Trip Program - The Power the Future field trip uses an interactive diagram to explain how carbon based fossil fuels such as coal emit carbon dioxide and contribute to climate change. The program then discusses the need to transition away from carbon based energy sources such as fossil fuels to those that do not emit carbon dioxide, such as wind power. The second section of the program guides visitors through a hands-on inquiry activity where they explore their own windmills.
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TEAM MEMBERS:
Charlie TrautmannKatie LevedahlAlberto López