NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.
Maine Public Broadcasting Corporation is producing three seasons of a regional television series that will enable audiences to explore, appreciate and learn about the relationship between science and everyday life in Northern New England. The project is being developed in collaboration with public television stations in Vermont and New Hampshire and will attract viewers by focusing on content and issues that are of unique interest to this area. It addresses the critical need to improve science literacy in this predominantly rural region of the country. Ancillary materials will be developed for use at home, in the community, and in classrooms and will consist of: Quest "Take-Home" Activity Pages, "In Your Community" Guides, Quest Community Events, and Classroom Lesson Plans and Suggested Activities.
"3-2-1 Contact," the nationally broadcast award winning children's public television science series, has been reaching children aged 8-12 with daily half hour science programming since 1980 with support from both the National Science Foundation and the U. S. Department of Education. In seven seasons of production, CTW has produced 225 regular and two special shows, generating an estimated 633 million viewings by the target audience and more than 1.66 billion viewings by viewers of all ages. With completion of primary show production, the series will begin repeat broadcasts in the fall of 1989 drawn from the library of existing programs. This final award will support continued broadcast of the series and insure the widest possible distribution and utilization of "3-2-1 Contact." CTW will implement a Transition Plan to sustain series broadcast, establish series access as a VCR based science resource, and insure permanent access for teachers, schools, and out of school resources to the "3-2-1 Contact" program library. Broadcast activities will include supporting a portion of the costs of residuals for rebroadcast for a five year period, production of five "3-2-1 Contact EXTRAS" -- single topic half hour specials with high visibility -- and encouraging increased off air taping of the series by teachers. Support for school use of the series will be strengthened with the development and distribution of topic indexing software and teacher guides, the creation of short "3-2-1 Contact" segments specifically tailored to the classroom needs of teachers and a series blockfeed to schools to create a permanent archive of shows. Community outreach partnerships will be strengthened and home video opportunities explored as well. This five year award will allow millions of American children the continued opportunity to view science programming after school on a regular basis, and will assist their teachers in making effective use of "3-2-1 Contact" program materials in classroom settings.
The MIT Media Laboratory, in collaboration with six museums, will develop the "Playful Invention and Exploration (PIE) Network," with the goal of engaging a broader audience in science inquiry and engineering by enabling more people to create, invent and explore with new digital technologies. PIE museums will integrate the latest MIT technologies and educational research into their ongoing public programs. The museums will organize MindFest events, modeled after a two-day event at MIT in 1999, at which youth, educators, artists, engineers, hobbyists and researchers came together to collaborate on invention projects. The PIE Network will disseminate PIE ideas and activities to educators and families nationally.
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TEAM MEMBERS:
Mitchel ResnickNatalie RuskBakhtiar MikhakMike PetrichKaren Wilkinson
Peep and the Big, Wide World is an NSF-funded television series for children ages 3 to 5. The Children's Museum proposes to build on this show and extend its impact through exhibits, education and professional development programs. Specifically, planning grant funds will be used to 1) gather best practices in preschool & brand-based exhibition development, 2) conduct a front-end survey of potential host museums to determine training needs of museum staff, parents, caregivers and teachers of preschool children, and 3) clarify design of the education and professional development programs associated with the exhibit.
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TEAM MEMBERS:
Timothy PorterAnn Marie Stephan
resourceprojectProfessional Development, Conferences, and Networks
The University of Pennsylvania's Out of School Time Resource Center is requesting a planning grant to conduct a symposium that will be used to develop a unique professional development model for informal science educators and out-of-school time providers. Project collaborators include the Philadelphia Zoo, Education Works and Branch Associates. The Symposium will include speakers, workshops and discussion groups designed to introduce the professional development model and obtain feedback and support from area educators. It is anticipated that by engaging representatives from both fields, the project will result in more focused, outcomes-based programs for diverse student audiences.
This conference proposal, organized by the National Center for Science and Civic Engagement, is convening professionals both in higher education and in informal science education, all of whom have done work or are seriously interested in the interface of science, society and civic engagement. The purpose of the conference is to build bridges between and explore new connections among these communities around their mutual interests in emerging educational practices that promote self-directed learning in STEM through connections with matters of civic consequence.
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TEAM MEMBERS:
William Burns
resourceprojectProfessional Development, Conferences, and Networks
To focus attention on early education during National Science and Technology Week, ASTC will hold an event on Capitol Hill featuring the Hands-on exhibit "What Makes Music?" on the physics of music and sound. The ASTC Honor Roll Teachers, selected by science Museums across the country for their exemplary use of science museum resources to improve science education in their schools, will be honored. Thirty teachers are expected to attend and take part in a one day workshop on inquiry based, hands-on science activities and experiments.
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TEAM MEMBERS:
Bonnie VanDorn
resourceprojectProfessional Development, Conferences, and Networks
The "Successful scaffolding strategies in urban museums: Research and practice on mediated scientific conversations with families and museum educators" project seeks to simultaneously advance existing research on learning in informal settings, and to improve museum educator practice in mediating understanding with families in an urban museum. This collaboration between the Museum of Science & Industry (MOSI) in Tampa, Florida, and the University of California Santa Cruz (UCSC) will focus on three research questions: 1. What are several underlying characteristics of successful and unsuccessful strategies for scaffolding understanding of collaborative groups while interacting and talking at life science based exhibits?; 2. How can such identified strategies for scaffolding understanding of collaborative groups be best translated to inform teaching practices in museums, using teacher research as the focus?; 3. Can these scaffolding strategies be disseminated beyond MOSI in a published and replicable model for other informal learning centers? This project is designed to identify, practice and disseminate successful scaffolding strategies, studying, first, how they are used by families visiting MOSI without mediators, and, second, with museum educators. They then will collaborate with museum educator researchers (MERs) to analyze digital audio/video and other data, carefully abstracting new scaffolding tools. This is followed by practice and reflection and broader dissemination with the goal of understanding essential aspects of successful and unsuccessful scaffolding. A "teacher research model" will be used for museum educator professional development. By intertwining demonstrated and effective scaffolding research and practice with populations typically left out of informal education research, the anticipated strategic impact will be in: * Advancing current understanding of a new area of informal learning research centering on scaffolding practices; * Redefining scaffolded teaching practice with museum educator researchers; * Creating a model for conducting collaborative research with families, youth and schools typically not included in museum research and evaluation; * Contributing to overall research on collaborative sense-making conversations in museums; and * Increasing the ability of museum educators who interact with the public, their supervisors and trainers to promote self-directed learning. Once the researched strategies and methodologies for identifying those strategies are documented, future researchers can efficiently add to the body of understandings. This project will have broad implications for all informal learning, no matter the location.
To effectively guide future museum-based segments in Twin Cities Public Television's DragonflyTV: Going Places in Science series, Multimedia Research implemented a formative evaluation with 19 museum educators, exhibit directors and public relations staff. After viewing segments, museum staff responded to an online questionnaire focusing on the value and credibility of the segments, how the segments represent the museum community, and interest in participating in the series.
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TEAM MEMBERS:
Barbara FlaggTwin Cities Public Television
In 2002, Delta Sigma Theta Sorority, Inc. and the Delta Research and Educational Foundation (DREF), in partnership with the AAAS, under funding from the National Science Foundation (NSF), began the Science and Everyday Experiences (SEE) Initiative. SEE helps those involved with African American elementary and middle school age children (K-8) develop effective ways to support the children's informal science learning experiences.
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TEAM MEMBERS:
Patricia CampbellRosa CarsonTom KiblerDelta Research and Educational Foundation
The tool was developed to measure: (a) change of science-related attitudes over time among students; and (b) the effect of similar curricula on the attitudes of different classes.