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resource project Media and Technology
WGBH Educational Foundation is requesting funds to produce the third and fourth seasons of "NOVA scienceNOW," a multimedia project addressing a wide array of science, technology, engineering and mathematics subjects via multiple platforms including national PBS broadcast, the PBS Web site and innovative outreach initiatives. Project goals are to help the general public understand the value and importance of scientific ressearch and to encourage an interest in STEM careers among younger viewers. INNOVATION/STRAGEGIC IMPACT: The series provides a significant opportunity to develop a new format for science journalism building on brand recognition but potentially reaching a broader and more diverse national audience. The new host will be Dr. Neil deCgrasse Tyson, an accomplished astrophysicist and charismatic science communicator whose partipation will help the series reach out to a broader demographic. NOVA is planning a new scheduling configuration for these future seasons to maximize audience for the six new programs per year, i.e. the programs iwll run consecutively in the NOVA slot during June and July. COLLABORATION: NOVA has developed a new consortium of PBS stations to advise on the series and to contribute editorially to the programs. This will give the program greater geographic coverage and will provide local contacts with researchers at major universities and institutions connected to these stations. The project will also partner with the American Library Association and Sigma Xi and the Astronomical Society of the Pacific in the outreach effort. Multimedia Research, Inc. and Goodman Research Group will conduct formative and summative evaluations, respectively.
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TEAM MEMBERS: Paula Apsell Barbara Flagg
resource project Public Programs
Community Science Workshops: Beginning a National Movement is an extension of a successful, NSF-funded project that created a network of community science centers in California. The San Francisco State University will now take this successful venture to a national level by working with the American Association for the Advancement of Science (AAAS) and Quality Education for Minorities (QEM) to establish a new Community Science Workshop (CSW) 8-10 in underserved communities over the next four years. Once sites are selected, CSW directors participate in an intensive two-week training program. This is followed by visits by site mentors, and ongoing support through the WWW and other media, which contributes to the establishment and eventual sustainability of the centers. Each site partners with larger, established museums and science centers locally to gain much needed assistance with exhibits and education programs. Community Science Workshops contain permanent exhibit space, a workshop area for student projects and classroom/storage space. They serve a variety of audiences through after school, family, school and summer science programs. Potential locations include Arizona, Florida, Louisiana, Michigan, Montana, Nebraska, New York, Tennessee, Texas, Washington and the District of Columbia.
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TEAM MEMBERS: Paul Fonteyn Daniel Sudran
resource project Media and Technology
The Wildlife Conservation Society (WCS), the umbrella organization including the Bronx Zoo, will design, develop, fabricate, evaluate and install a long-term exhibition with ancillary public programming about the biology and conservation science of the island of Madagascar. Based in part on long-term scientific research conducted in Madagascar by the WCS, the exhibit will use immersive, interactive exhibit approaches including live plants and animals, as well as an on-line curriculum (Wild Explorations in Science), distance learning expeditions, and an interactive website to engage visitors of all ages in experiencing conservation science and specific examples of science saving wildlife. Visitors will explore unique and beautifully re-created habitats, encounter fascinating animals and learn about concepts such as endemism, island biogeography and biodiversity. The exhibit will serve about 2,000,000 visitors to the Bronx Zoo annually and millions nationwide through on-line curricula and distance learning programs.
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TEAM MEMBERS: Susan Chin John Gwynne
resource project Public Programs
This study (1) creates a genre of exhibit-based, group scientific inquiry programs for general and low-income museum visitors, (2) determines key program characteristics that lead to learning, (3) conducts a controlled experiment to assess the levels and nature of actual transfer of such skills to other exhibits and to visitors' lives beyond the museum visit. A team of researchers and educators creates, revises, and studies Exhibit Investigations for general and underserved visitors at the Exploratorium. During Investigations, educators coach visitors in inquiry skills that are heuristics for engaging with exhibits or physical phenomena beyond the museum. Pre- and post-assessments of learner interactions with a novel exhibit are recorded and analyzed for evidence of transfer of the inquiry skills introduced during the Investigations. Exit and follow-up interviews determine long-term impact. Two versions of the Investigations-with and without mnemonic cards summarizing inquiry skills-are compared with two control conditions in a randomized block design with four conditions and 50 groups per condition. Intellectual Merit The project broadens the focus of current research on the learning of scientific inquiry skills beyond the school setting. A science museum with engaging and interactive exhibits constitutes an ideal and understudied setting for research on inquiry learning by groups. This project . describes the nature of inquiry learning in an informal learning environment . generates principles for using audience diversity to enhance learning identifies specific inquiry skills that are relevant and effective in this environment . assesses levels of transfer of such skills by visitors . compares such transfer to control groups receiving no mediation or content-based mediation The exhibit-based, group inquiries adapt best practices from formal education for use in the multigenerational, free-choice learning environment of a museum. The research yields a series of effective programs and a set of theoretical principles that account for their efficacy. Broader Impacts Project results and learning principles will be disseminated to academic, museum, and lay audiences. In total, the project serves approximately 1,000 Exploratorium visitors. The project will is presented at national and local conferences such as AERA, ASTC, VSA, and AAM, reaching museum researchers, practitioners, and a broad educational research community. Articles are submitted to peer-review journals in the fields of museum studies and science education. Project updates and the final report are posted on the Exploratorium Web site (visited by 15 million annually). Outcomes are disseminated to the Center for Informal Learning and Schools (CILS), an initiative of the Exploratorium, Kings College London, and UC Santa Cruz. A non-technical publication, distributed through the Association of Science-Technology Centers (ASTC), informs science centers around the world.
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TEAM MEMBERS: Josh Gutwill Kathleen McLean Erin Wilson Sue Allen
resource project Media and Technology
This project is designed to improve communication between scientists and the public focusing on the role of evidence in science. It is a two-year project that includes: 1) implementing a national survey on the public use of science web sites; 2) conducting a national Science Education Outreach Forum bringing together scientists and informal science educators; 3) implementing workshop sessions at a national conference to disseminate lessons learned from the survey and Forum; and 4) developing a prototype website on the role of evidence that will be evaluated for audience engagement and understanding. This project builds on the Exploratorium's prior NSF-funded project (ESI#9980619) developing innovative strategies using the Internet to link scientists and the public using Webcasts, annotated datasets and interactive web resources. Project collaborators include the Pew Internet and American Life Project, Palmer Station, Scripps Oceanographic Institute, FermiLab and the Society of Hispanic Physicists among others. The research and evaluation of the project has the potential for strategic impact by providing new information and models on how science centers can more effectively use the Internet to improve communication between scientists and the public while engaging learners more effectively.
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TEAM MEMBERS: Robert Semper Melissa Alexander
resource project Media and Technology
This project will produce 90-second science news stories for commercial local newscasts and science center exhibits, and determine how they change engagement with and interest in science by general audiences. Each video news story will reach approximately 2.1 million viewers that tune in to a local ABC or NBC affiliate newscast. The evaluation will study the cumulative impact of repeated exposure to these broadcast news segments. In addition ScienCentral will partner with the Maryland Science Center to investigate the use of the videos in exhibits using handheld devices and showing them on large screens. The project deliverables include two hundred and twenty 90-second video news stories over 3 years aired by ABC and NBC affiliates; complimentary web stories with links to additional resources; evaluations of both the broadcast videos and their use in a science center. The project will also evaluate the partnership between ScienCentral and the Maryland Science Center to guide future expansion of video programming.
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TEAM MEMBERS: Eliene Augenbraun Julia Schulhof
resource project Museum and Science Center Exhibits
The California Science Center (CSC) proposes to develop Goosebumps!, a 5,000 sq.ft. traveling exhibition on the science behind feeling scared for the Science Museum Exhibit Collaborative. The exhibition will utilize emotional engagement, as well as aspects of popular culture, to involve visitors in aspects of physiology, neurology, psychology and sociology that relate to the fear response. Exhibit experiences will evoke the fear response in a nonthreatening way and then make those responses the subject of personal exploration. The exhibition will also provide an opportunity for visitors to participate in a Caltech scientific research project based on the fear response. The Science Museum of Minnesota will collaborate with CSC in developing this exhibition. BROADER IMPACT: The exhibition will reach some five million visitors during a five-year tour to 12 other science centers, including the Franklin Institute in Philadelphia, PA; the Fort Worth Museum of Science and History in Fort Worth, TX; the Museum of Science in Boston, MA; the Science Museum of Minnesota in St. Paul, MN; the Oregon Museum of Science and Industry (OMSI) in Portland, OR; and the Columbus Museum of Science and Industry (COSI) in Columbus, OH after opening at the California Science Center in Los Angeles, CA. It will advance the field through offering new ways to engage the public in science through explicit focus on visitor emotional engagement.
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TEAM MEMBERS: David Bibas
resource project Media and Technology
This project is a multimedia initiative designed to increase the public and youth understanding of how scientists work. Deliverables include "Pulse of the Planet" radio programs in both English and Spanish; related web news features and photo galleries at National Geographic.com; and formative and summative evaluations of the project. The project will select 27 scientists and citizen scientists (7 of them Latinos) to provide first-person "insider" stories of scientific endeavor using the "audio diary" format. They will be provided with minidisk field recording kits and digital cameras and given hands-on training by the PI. Excerpts from their diaries will be used on the nationally broadcast radio programs and website. Some of these will feature citizen science projects. The project's partners include The Self-Reliance Foundation and the Hispanic Radio Network that will produce Spanish-language adaptations of Pulse of the Planet programs; the National Geographic will create editorial features for its news website; and Citizen Science project partners including Cornell's Lab of Ornithology, and Earthwatch, among others will encourage direct participation in projects linked to the radio and web information. It is estimated that 1.25 million people will hear each of the radio programs and 50,000 unique visitors will read the stories on the web site.
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TEAM MEMBERS: Jim Metzner
resource project Media and Technology
Cornell University, Seavoss Associates, Inc. and the Smithsonian Environmental Research Center (SERC) developed two citizen science projects and related research: 1) "Project Nestwatch" including "Virtual Nestwatch," an online exhibit and data collection project that enables individuals to participate in data collection from their home computers; 2) "National Nest Registry," field-based and focused on species that participants may find in their backyard or local community. The projects increased public understanding of bird biology, ecology, life cycles, environmental issues and the research process while encouraging careers in science.
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TEAM MEMBERS: Rick Bonney Janis Dickinson Andre Dhondt Caren Cooper Paul Allen
resource project Media and Technology
Geometry Playground created by The Exploratorium, playground designers Landscape Architecture, Inc., the Science Museum of Minnesota, Brooklyn Children's Museum, Sciencenter-Ithaca, and Science Works-Ashland is a 4,500-square foot traveling exhibition that includes immersive, table-top hands-on and electronic game elements on spatial and mathematical learning (Shape Garden, Surface City and Pattern Jungle); outdoor versions of selected exhibits from the full exhibition for public and school playgrounds and museums; and a Web site optimized for Web-enabled mobile phones.
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TEAM MEMBERS: Thomas Rockwell Josh Gutwill Catherine McCarthy
resource project Media and Technology
This proposal is based on the PI's active research investigating the physical, chemical, spectroscopic and biological properties of boronic acid substituted chalcones, a subclass of flavonoid plant pigments. Functions of flavonoids include disease resistance, sunscreen protection, plant pigmentation and fertility. This project targets youth in Berrien County, Michigan providing them with hands-on activities involving natural plant pigments and their function. It also provides teachers with supplementary materials to Michigan's core science curriculum and informs the general public about the importance of research in developing a robust R&D sector in Berrien County's mixed economy. Outreach tools include the websites, DVDs, PowerPoint, poster presentations and the Benton Spirit Community Newspaper.
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TEAM MEMBERS: Desmond Murray
resource project Exhibitions
This Communication to Public Audiences proposal from the University of Colorado, Boulder, is based on current NSF-funded research =, HSD 0624344, "The Dynamics of Human-Sea Ice Relationships: Comparing Changing Environments in Alaska, Nunavut and Greenland." A collaboration of the National Snow and Ice Data Center and the University of Colorado Museum, the principal investigato and team will develop a small traveling exhibit that hightlights aspects of environmental change in the Arctic as observed by Inuit Elders in Clyde River, Nunatvut, Canada. The exhibit will also include a section that informs the visitor on starting an oral history research project similar to the work of the principal investigator. An oral history take-home guide and material on the Web are being produced
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TEAM MEMBERS: Shari Gearheard Elizabeth Sheffield James Hakala