Assessing the Impact of a Visit to a Zoo or Aquarium: A Multi-institutional Research Project will create a functional taxonomy of zoo/aquarium visitors' entering knowledge, attitudes and behaviors. This taxonomy, in conjunction with data about the specific experiences visitors have during their visit, will enable investigators to understand and predict the contribution of zoos and aquariums to the public understanding of animals and their conservation. The results will clarify the role of zoos and aquariums as centers of informal learning and point to ways to strengthen their educational impact. The AZA convened a national advisory committee that commissioned and completed a thorough review, confirming a critical need to conduct more research, particularly research that attempts to ask broad questions, collect data systematically, and includes sufficient number and types of institutions to permit community-wide generalizations. Twelve AZA institutions of various sizes, geographic regions and types will participate in the study. The net result of the study will be a descriptive model of zoo and aquarium visitor learning experiences and development of a set of diagnostic tools to help zoo and aquaria staff understand and enhance the nature and extent of their public impact.
SoundVision Productions is developing and distributing a series of ten, hour-long public radio documentaries that will explore the turbulent boundary between science and the humanities, capturing the present moment of tremendous scientific and scholarly ferment with the unique and intimate power of radio. By introducing the radio audience to the thoughts and voices of some of the world\'s most accomplished scientists, in conversations with the counterparts in the humanities, the series will look at recent developments in science including physics, molecular and cell biology, environmental science, cognitive psychology and neuroscience, and the multiple disciplines of the life sciences reflecting the increasingly subtle and widespread application of evolutionary theory. In each program, a careful account of new scientific ideas and discoveries will be placed within the context of historical and contemporary thought about the human and natural worlds. Barinetta Scott, the Executive Producer, has most recently been the Executive Producer for the highly regarded NSF funded NPR series, "The DNA Files." In developing this project, she will work closely with an advisory committee that includes: John Avise, Research Professor, Dept. of Genetics, University of Georgia Samuel Barondes, Professor and Director of the University of California San Francisco\'s Center for Neurobiology and Psychiatry Terrence Deacon, Associate Professor of Anthropology, Boston University Anne Foerst, Professor of Computer Science and Theology, St. Bonaventure University Ursula Goodenough, Dept. of Biology, Washington University, St. Louis William Irons, Professor of Anthropology, Northwestern University Gordon Kane, Professor of Physics, University of Michigan Jim Miller, Senior Program Associate for the AAAS Program of Dialogue Between Science and Religion W. Mark Richardson, Episcopal Priest, Associate Professor of Systematic Theology, General Theological Seminary Holmes Rolston, University Distinguished Professor in the Department of Philosophy, Colorado State University Michael Ruse, Professor of the Philosophy of Biology and Ethics, at Florida State University Mary Evelyn Tucker, Professor of Religion at Bucknell University Dorothy Wertz, Senior Scientist; Social Science, Ethics, and the Law; The Shriver Center.
The Salt Marsh Program relies on trained volunteers who work side by side with salt marsh ecologists. We monitor tidally restricted salt marshes on Cape Cod, focusing on four areas of study: salinity, plants, birds and fish. Our goals are to: 1) increase awareness and stewardship of salt marshes through direct study of ecology and funtion; 2) build and maintain a skilled base of volunteer monitors; 3) obtain scientifically useful information on key indicators of salt marsh health; 4) document the need for and effectiveness of tidal restoration.
Evaluation of the Space Command Exhibit began in October 2002 with a tracking and timing study. A random sample of 100 visitors to the exhibit was tracked and timed. A member of a visiting group was selected at random as the subject. Subjects were tracked from station to station and the time spent at each exhibit or panel was recorded. This gives a measure of the relative attracting and holding power of each exhibit station. After a subject completed a visit, a "sweep" count was made, which involved counting the number of people at each exhibit station. Sweeps give another measure of the
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TEAM MEMBERS:
Minda BorunFranklin Institute Science Museum
The San Francisco Zoo's new Lemur Forest Exhibit is successful on almost every measure of visitor experience, education and inspiration. A summative evaluation, consisting of pre- and post-visit testing, and a tracking and timing study confirms that cued visitors gain knowledge about lemur types, lemur behavior, lemurs' endangerment status, and lemurs' land of origin. Visitors also demonstrate enhanced appreciation for lemurs and emotional connection to them post-visit. While many pre-visit respondents are inclined to value protecting lemurs and their environment, post-visit responses that
This report presents and analyzes the findings from a front-end evaluation of Vicious Fishes and Other Riches, a National Science Foundation-funded traveling exhibition being developed by the Miami Museum of Science in Miami, Florida (MMS) in collaboration with the Science Museum of Minnesota in Saint Paul, Minnesota (SMM). Front-end evaluation helps planners understand how visitors comprehend and think about themes, ideas, concepts, and objects that will be displayed in an exhibition. It seeks common ground between visitors and the exhibition. Findings from the study demonstrate visitors'
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Randi Korn & Associates, Inc.Miami Museum of Science
The purpose of this summative evaluation was to document visitors' use and impressions of Vanishing Wildlife immediately upon viewing the exhibit and, again, several months after their visit. In addition, staff members wanted to determine if the exhibit motivates visitors to perform specific conservation actions once they leave the aquarium. By collecting data three different ways (through timing and tracking observations, on-site exit questionnaires, and telephone questionnaires), and then comparing the results with data from Monterey Bay Aquarium (MBA) exit surveys, the evaluators were able
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Randi Korn & Associates, Inc.Monterey Bay Aquarium
Evidence from the data collected on the Midwest Wild Weather Project indicates that the teachers are very excited about its potential for increasing their students' science literacy and understanding of the scientific process, as well as increasing their knowledge of the weather and exciting them about science in general. Students are very focused, enthusiastic and excited when interacting with the exhibits and universally pleased with their exploration and explainer experiences. MWW is also effectively reaching the intended underserved and underrepresented students across the nine sites are
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Gregory AloiaSciTech Hands On Museum
RK&A conducted 56 timing and tracking observations of visitors, 20 exit interviews with visitors, an interview with the Cell Lab Program Manager, and interviews with 13 Lab Crew in the summer and fall of 2003. The Cell Lab succeeded in engaging visitors in enjoyable and educational activities. It also excelled in providing Lab Crew teens with valuable employment and life experiences. The concept and design of the Cell Lab - its level of interactivity, staffing, and resource allocation - offers visitors a unique experience. In some ways, the SMM was taking a risk by offering in-depth
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Randi Korn & Associates, Inc.Science Museum of Minnesota
In the Fall/Winter of 2002/3, RMC Research Corporation (RMC) conducted a summative evaluation of The Human Body film and outreach materials, including lobby exhibit, Teacher's Resource Guide, and Web site. These were the culminating activities in a series of studies conducted over the past three years related to The Human Body project, including formative evaluations of the film and each of the outreach components. These summative evaluations were designed to determine the overall effect on audiences of the finished products. This report contains sections relating to the major elements of The
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Alice ApleyMaryland Science CenterRalph AdlerWendy GrahamLaura Winn
The goal of this Planning Grant is to use program theory as a tool in two informal science education communities and compare the processes and models that result. Program theory is built on the principle that learning and social behavioral change is the result of the cumulative effect of multiple programs, rather than a single experience. The participating communities are the Tucson Association of Museums (TAM) and the Terrific Resources for Environmental Education (TREE) organization in Columbus, Ohio. Each organization will work collaboratively using cross-group program theory and logic modeling to initiate a discussion on program planning and an intra-group evaluation. It is anticipated that this project will result in collaborations between the Tucson and Ohio informal science education communities and the creation of a plan for evaluation of the processes involved with this work.
Explore Evolution is a three-year project that uses a combination of traveling exhibits and activity kits to introduce the concept of evolution to museum audiences and 4-H groups. Six museum partners will collaborate on the development of eleven interactive exhibit modules on the following topics: disease in humans, eye development in animals, fruit fly diversity, sexual selection, hominoid development and extinction. The museum consortium includes the Kansas Museum and Biodiversity Center, Museum of the Rockies (MT), Sam Noble Oklahoma Museum of Natural History, Science Museum of Minnesota, University of Nebraska State Museum and the Exhibits Museum of the University of Michigan. The inquiry-based activity kits will be modeled after the University of Nebraska-Lincoln's "Wonderwise" kits, funded in part by NSF, and designed for middle school audiences. An "Explore Evolution" website will be launched to support the exhibits and activity kits. Dissemination will occur through museum education programs as well as a consortium of 4-H programs in Iowa, Minnesota, Montana, Michigan, Nebraska and Wyoming. It is anticipated that more than 1.8 million museum visitors and 800,000 4-H members will participate in this project.