Public Radio International (PRI) is developing and producing a three-year technology initiative in the internationally distributed news and information radio series, "The World." The series is co-produced by PRI, the BBC World Service, and WGBH/Boston. PRI will establish a Technology Desk and assign a reporter full-time to covering technology. In addition, "The World" will benefit from the full resources of the BBC Science Unit. Technology reports will be produced in several radio formats including: At least 26 direct news reports annually (approximately four minutes each); Technology updates in daily newscasts (approximately 52 minutes per year); A weekly Lab Report highlighting emerging technologies (approximately three minutes each); Three monthly in-depth features (Approximately five minutes each); Two major annual in-depth series of five installments each (approximately six minutes each). This emphasis on the latest technology developments will provide listeners with up-to-date information about important developments in such areas as nanotechnology and micro-electrical machines, quantum cryptography and genetic manipulation of agricultural products. In depth reports would cover topics such as the Human Genome Project and the influence of technology on archaeology. PRI will work with the Exploratorium in San Francisco to design and produce outreach components for the project. A web resource will be developed to extend and deepen technology covered in broadcasts over the radio. It will include further information about topics, directions for conducting experiments, transcripts of technology reports and bibliographies of additional resources. PRI and the Exploratorium also will implement a three-year pilot project to involve children from economically disadvantaged neighborhoods in the creation of online broadcasts (webcasts) on technology-related themes. This element of the project will determine whether programming derived from a news program and produced by children for children is an effective production model and whether the model is appropriate for replication.
The planning project, "Is Global Warming Just a Lot of Hot Air?," is a consortium of twenty (20) research institutions, science centers and environmental organizations which will plan exhibits and outreach programs to address climate change and its affect on communities and ecosystems of northern New England. Research scientists will work with informal science educators to develop innovative approaches to presenting what is known about climate change. The planning project will investigate strategies for helping the 1.85 million visitors in the region understand the issues in relation to the landscape and social environment. There is a wide-ranging group of advisors drawn from science, research, classrooms and informal learning centers to guide the 18-month planning project.
The New Mexico Museum of Natural History is developing a large format film on the Pantanal in Brazil, the world's largest wetland. The film will focus on the Hyacinth Macaw, an indicator species whose health reflects the health of the entire ecosystem, and will explore the relationship between the climate, geology, hydrology and ecology of the region. It also will examine three threats to the region: a large scale river channeling project which would drain 50% of the marsh, gold mining activities that dump millions of tons of sediment into streams, and large-scale corporate farming which pollutes the region with pesticide and fertilizer run-off. Science content for the series will be under the direction of Dr. Richard Smartt, former Director of the New Mexico Museum of Natural History and Science. The series will be co-produced by Timothy Aydelott, from the museum, and Constance Bennecke, an independent producer in Brazil. Barrie Howells will be executive producer and Rodney Taylor will be director of photography. Both Mr. Howells and Mr. Taylor have extensive large format film experience. Ralph Adler of RMC Research will conduct audience research during the planning phase The major activities during the planning stage include: Conducting audience research to determine the familiarity of the public with the ecosystem and with the concepts to be presented in the film. In addition to topic testing, the research will assess the audience's current knowledge or misconceptions about wetland ecosystems and the Pantanal; Convening the project advisors to develop the science content, finalize content goals, and to suggest ideas and strategies for presenting the science; Attending a regional planning conference in the Pantanal to establish working relationships with scientists in the field; Developing a script treatment for the film.
WGBH is producing a two-hour NOVA special that will examine the scientific undertaking to decipher all three billion letters of the human genetic code. The program will take viewers inside the labs where this effort is going on and will examine the difficult decisions that are arising from our growing understanding of the human genome. The central narrative thread in "The Human Blueprint" is the extraordinary race now going on between two teams striving to be the first to read, or "sequence," the human genome. On one side is the official Human Genome Project, funded by the federal government and coordinated by the National Human Genome Research Institute; on the other side is private industry, in the form of a well-financed company run by a biologist with a long track record of finding quicker, cheaper ways to plumb the secrets of the genetic code. To support the extended use of the series, "The Human Blueprint" will be featured in the NOVA teachers guide and will be the subject of an enhanced Web sit at NOVA Online. The Executive Producer for the programs will be Paula Apsell, Executive Producer for NOVA, and the series will be produced by Elizabeth Arledge who has produced science programming for WGBH, WNET and CBS News. Dr. Joseph Levine will serve as science consultant to "The Human Blueprint" and will work with the producer to plan program research, suggest sequence possibilities, review program treatments and critique the film at early stages. Dr. Levine has a Ph.D. in Biology from Harvard University and served as the science editor for the WGBH series "The Secret of Life." Advisors to the series include: W. French Anderson, Professor of Biochemistry and Pediatrics and the Director of Gene Therapy Laboratories at the University of Southern California School of Medicine; David Baltimore, President of the California Institute of Technology and Chairman of the NIH AIDS Vaccine Research Committee; Paul Berg, Director of the Beckman Center for Molecular and Genetic Research at Stanford University; Robin Blatt, Founder of the Genetic Resource at the Massachusetts Health Research Institute; David Blumenthal, Director of the Institute for Health Policy and Professor of Medicine and Health Care Policy at Harvard Medical School and Massachusetts General Hospital Robert Cook-Deegan, Director of the National Cancer Policy Board, Institute of Medicine and the Commission on Life Sciences of the National Academy of Sciences; Ronald G. Crystal, Director of the Gene Therapy Core facility at Cornell University Medical College; Georgia M. Dunston, Professor of Microbiology and Acting Director of the National Human Genome Center at Howard University; Philip R. Reilly, Executive Director of the Shriver Center for Mental Retardation; Lydia Villa-Komaroff, Vice President of Research and Professor of Neurology at Northwestern University.
The Massachusetts General Hospital is developing a large format film that will take an interdisciplinary look at brain science and raise questions about the nature and biological basis of consciousness. For the past two decades, the field of cognitive neuroscience has begun to explore and understand some of the most complex brain functions and, for the first time, research is pointing to answers to such questions as, "What makes intelligence possible?" and "What makes consciousness possible?" This film will examine the basic functions of the brain and explore some of the cutting-edge research that is reaching into the realms of intelligence and consciousness. The large format film will be supported by outreach components that will include an educator's guide, a family pamphlet, a poster and a website. Science content for the series will be developed by Anne Buckingham Young, Chief of the Department of Neurology at the Massachusetts General Hospital; Dennis Selkow, Co-Founder and Co-Director of the Center for Neurologic Diseases at Brigham and Women's Hospital and Professor of Neurology and Neuroscience at Harvard Medical School; and Gary L. Gottlieb, Professor of Psychiatry at Harvard Medical School. They will work closely with advisors with expertise in cognitive neuroscience, psychology, psychiatry, philosophy and biology. The project will be under the direction of JoAnna Baldwin-Mallory, Director of the Office of New Ventures at Partners HealthCare System. The film will be directed and produced by Peter Georgi who is currently producing and directing the NSF supported large format film, The Human Body, with the BBC. Front-end and formative evaluation will be conducted by Ralph Adler of RMC Research. As they have developed the conceptualization and preliminary plans for the film, the staff has identified several issues that would benefit from further, more in-depth planning. These activities that would be conducted during the planning stage include: Convening the scientific advisors and production staff to develop the science content further and to design an approach for presenting substantive content that is appropriate for the large format film medium; Conducting front-end evaluation of popular understandings of and interest in brain science; Carrying out formative testing of preliminary script ideas; Investigating the potential for supplementing the already planned outreach materials with additional components such as a guide specifically designed for classroom teachers, an activity guide for students, a CD-ROM and short radio spots that present stories from the front lines of brain research; Developing a film script, print and web components; Establishing partnerships in research and academic communities and with science centers and natural history museums.
The Educational Broadcasting Corporation (WNET) is researching and testing an experimental, short format television broadcast and Web project entitled, "Science InSight." The goal of this experimental research is to determine if short-format television segments can successfully increase Americans' understanding of and interest in new research in science and technology and, if they can, which of several possible formats is likely to be most successful. During this research and development phase, WNET will test the viability of the project model and develop and refine the model for use in a selected group of media venues such as the forthcoming PBS weekly public affairs program, "Public Square." The specific activities to be undertaken in the research phase include: assembling an expert board of up to six advisors with expertise in science, science journalism and media; producing three experimental, short-format, "program concept" video segments of varying lengths for use as science information pieces in other media programs; conducting formal and informal testing and evaluation of these test formats for appeal, credibility, clarity, and comprehensibility of style and content; and identifying additional key potential distribution partners from television media, print, Web and science centers outlets.
Maine Public Broadcasting Corporation is producing three seasons of a regional television series that will enable audiences to explore, appreciate and learn about the relationship between science and everyday life in Northern New England. The project is being developed in collaboration with public television stations in Vermont and New Hampshire and will attract viewers by focusing on content and issues that are of unique interest to this area. It addresses the critical need to improve science literacy in this predominantly rural region of the country. Ancillary materials will be developed for use at home, in the community, and in classrooms and will consist of: Quest "Take-Home" Activity Pages, "In Your Community" Guides, Quest Community Events, and Classroom Lesson Plans and Suggested Activities.
Lichtenstein Creative Media is producing a national public radio series that examines recent advances at the frontiers of brain research and explores the scientific, behavioral, medical and social/ethical implications of those advances. "The Infinite Mind" is a weekly, one-hour program hosted by Dr. Frederick K. Goodwin, former director of the National Institute of Mental Health and head of the Alcohol, Drug Abuse and Mental Health Administration. He is an internationally recognized authority on the brain and behavior. While each program will focus on one specific topic (e.g., "How Children Learn"), the series covers a full spectrum of issues involving the human brain. The format for the programs includes documentary segments, interviews and discussions with research scientists, listener call-ins, guest essays and special reports.
EarthTalk Incorporated will be producing three seasons of "I Wonder," 225 ninety-second radio programs that answer listeners' questions about science. Questions will be collected from listeners via the projects' web site, by mail, and during special "field recording events" in which questions are solicited from museum visitors at nine science centers across the nation. Each program will feature a listener's science question with its answer provided by interviews with scientists/experts. "I Wonder" will be carried on the over 700 public and commercial radio stations that currently broadcast the producers' "Earth and Sky" radio series. Ancillary support for the series will be provided by a special "I Wonder" section of Earth & Sky Online and direct mailing of the nine "I Wonder" CDs to 90,000 classroom teachers. Promotion for the series will include placement of print ads that are timed with the field recording events.
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TEAM MEMBERS:
Deborah ByrdWilliam BrittonBarbara Flagg
The MIT Media Laboratory, in collaboration with six museums, will develop the "Playful Invention and Exploration (PIE) Network," with the goal of engaging a broader audience in science inquiry and engineering by enabling more people to create, invent and explore with new digital technologies. PIE museums will integrate the latest MIT technologies and educational research into their ongoing public programs. The museums will organize MindFest events, modeled after a two-day event at MIT in 1999, at which youth, educators, artists, engineers, hobbyists and researchers came together to collaborate on invention projects. The PIE Network will disseminate PIE ideas and activities to educators and families nationally.
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TEAM MEMBERS:
Mitchel ResnickNatalie RuskBakhtiar MikhakMike PetrichKaren Wilkinson
Plants Are Up To Something (aka Elementary, Secondary, and Informal Education: Huntington Conservatory for Botanical Science) is a 16,000 square-foot exhibition full of spectacular plants and interactive exhibits. The Huntington Library will developed the Rose Hills Foundation Conservatory for Botanical Science to engage visitors of all ages in the study of plants. Conceived as a synthesis of a traditional conservatory and an interactive science center, the Conservatory will be a 16,000-square-foot permanent exhibition featuring spectacular plants in a family-oriented setting. Using a living collection of plants from around the world, visitors will explore the diversity of plants. Interactive exhibits will encourage visitors to make observations and comparisons of plant structures.
The Science Museum of Minnesota (SMM) will develop "Cyborgs: A Natural History of Machines and Humans." The Project will result in a national traveling exhibit, a web site, and a complement of related educational programs focused on the boundaries between humans and their machines and on recent scientific efforts to understand the human body and mind. The 6,000-square-foot exhibit will open at the SMM before traveling to the six large museums in the Science Museum Exhibit Collaborative (SMEC), and then will be available for lease by other museums.