In the Fall/Winter of 2002/3, RMC Research Corporation (RMC) conducted a summative evaluation of The Human Body film and outreach materials, including lobby exhibit, Teacher's Resource Guide, and Web site. These were the culminating activities in a series of studies conducted over the past three years related to The Human Body project, including formative evaluations of the film and each of the outreach components. These summative evaluations were designed to determine the overall effect on audiences of the finished products. This report contains sections relating to the major elements of The
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TEAM MEMBERS:
Alice ApleyMaryland Science CenterRalph AdlerWendy GrahamLaura Winn
In June 2002,the Cornell Lab of Ornithology Visitor Center (CLO-VC) opened in the new Imogene Powers Johnson Center for Birds and Biodiversity. The CLO-VC is located in theSapsucker Woods Sanctuary of Ithaca,New York. Surrounded by trails for bird watchers of all levels,the CLO-VC contains exhibits designed to enhance knowledge of birds and bird biology,and encourage participation in its Citizen Science Program. Sapsucker Woods Pond and the Treman Bird Feeding Garden are visible through walls of windows in the Morgens Observatory part of the Visitor Center.The building,pond, garden,and trails
The Brooklyn Historical Society is planning a new exhibit that will focus on the development of penicillin in Brooklyn. In order to get information about potential visitors' knowledge of and interest in the topic, a survey of 40 people was conducted. The exhibit team's desire was to find out how much people know about penicillin; what they want to know about it, and what their misconceptions might be.
This report presents the findings from a front-end evaluation of a proposed sharks and rays exhibition conducted by Randi Korn & Associates, Inc. (RK&A) for the Monterey Bay Aquarium (MBA). The evaluation was undertaken to help MBA staff find common ground among the content and interpretation of the sharks and rays exhibition and potential visitors. Data were collected in May 2002 from drop-in visitors at the MBA. The evaluation consisted of two data sets: storyboard interviews with 50 visitor groups and card-sort interviews with 30 visitor groups.
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Monterey Bay Aquarium
This report presents findings from a front-end evaluation of Texas Prehistory: How Do We Know?, under development by the Fort Worth Museum of Science and History and supported by a National Science Foundation (NSF) planning grant. This 10,000 square-foot permanent exhibition, with accompanying traveling exhibition and educational programs, focuses on current archaeological and paleontological fieldwork taking place in Texas and explores how scientists are able to piece together the past.
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Fort Worth Museum of Science and History
This report presents the results of a front-end evaluation for the upcoming exhibit entitled, "Electric Space: The Sun-Earth Environment" at the National Air and Space Museum. Front-end evaluation is often conducted to provide exhibit planners with information about their audience during the planning stages of an exhibit. This front-end evaluation was designed to determine visitors' familiarity with, knowledge of, and misconceptions about the make-up of space between the sun and the earth.
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TEAM MEMBERS:
Randi Korn & Associates, Inc.National Air and Space Museum
This report presents the findings from a front-end evaluation of the Draper Museum of Natural History (DMNH) that is being developed by the Buffalo Bill Historical Center (BBHC) in Cody, Wyoming. For this study, Randi Korn & Associates (RK&A) conducted focus groups and interviews to help the exhibition development team better understand the target audiences - tourists and residents - and find common ground between the content, themes, and interpretive strategy of the DMNH and its potential visitors. Data were collected in March, April, and May 2001.
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Buffalo Bill Historical Center
This report presents the findings of a summative evaluation of Dynamic Earth, conducted by Randi Korn & Associates, Inc. (RK&A), for the Newark Museum in Newark, New Jersey. Data collection took place in April and May 2003. The evaluation documents the scope of the exhibition's impact and effectiveness via timing and tracking observations and exit interviews.
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Newark Museum
This report presents findings from a comprehensive summative evaluation conducted by Randi Korn & Associates, Inc. (RK&A), of Exploring Life on Earth, a National Science Foundation funded exhibition developed by the Milwaukee Public Museum (MPM). The evaluation documents the effectiveness of the exhibition and provides recommendations for remediation. Data were collected from May to August 2002 and include in-depth interviews, group discussions, timing and tracking observations, self-reported path identifications, and focused observations and interviews.
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Milwaukee Public Museum
The goal of the front-end studies was get a sense of what visitors believe to be the commonalities (if any) among all living things. The goal of this particular study was to find out whether visitors could think of counter-examples to seven true commonalities identified by the Traits of Life team. The results would reveal how familiar visitors were with these key commonalities identified by the team. Also, any exceptions frequently suggested by visitors would be identified as intriguing organisms to use in the exhibits.
This is the summative evaluation of Sharks: Myth and Mystery, a temporary exhibition at the aquarium from 2004 to 2006, which explored how cultures from around the world incorporate sharks into their customs, stories and rituals. The evaluation included timing and tracking, structured interviews and post-visit web surveys, which can be found in the appendix of this report.
Yale Peabody Museum is developing an exhibition for the general public to introduce and interpret the Tree of Life online project that involves many universities and museums and is being supported by the National Science Foundation. This front-end visitor study was conducted to inform exhibition development about the potential audience's understanding of Trees. Interview forms and images are included in the appendix of this report.