The Sports Legends Museum at Camden Yards approached Randi Korn & Associates, Inc. (RK&A) to conduct visitor research. This project was one of several the Museum engaged in to better understand its audience. Data were collected between May and July 2008 through 319 standardized questionnaires and 34 in-depth interviews with groups of visitors. While a "sports museum" is a focused type of museum, one major consideration was whether sports museum visitors are homogenous, prompting us to ask, what types of sports fan does the Sports Legends Museum at Camden Yards attract? To answer this, RK&A
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Randi Korn & Associates, Inc.Sports Legends Museum at Camden Yards
Columbia University Materials Research Science and Engineering Center (MRSEC) and New York Hall of Science (NYHOS) partnered to create Research and Rolling Exhibits (RARE). The project's goal is to showcase current research in science and make it accessible to the general public. Five Wondercarts were created over three years, from 2005 through 2008, highlighting topical scientific research and its relevance to the museum's target audience. The carts were programmed to engage families in conversation, letting their interest determine the direction of activities. In this manner Wondercarts
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Ellen GiustiNew York Hall of ScienceKathleen Condon
Introduction The American Anthropological Association contracted with Minda Borun, Museum Solutions, to conduct a summative evaluation of the website http://www.understandingrace.com/ developed by s2n Media in connection with the Race exhibit. The exhibit, created by the AAA and the Science Museum of Minnesota, will travel to museums around the country. The website complements the exhibit and also stands on its own as a rich resource on the subject of race and human variation. The summative evaluation is based on an online survey. The link was posted on the website and data was collected using
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Minda BorunAmerican Anthropological Association
This front-end evaluation study provided information about how potential visitors to the Dena'ina exhibition (scheduled to open at the Anchorage Museum in 2010) might think and feel about the exhibition's themes. Twenty interviews were conducted with a diverse group that included people with Dena'ina and other Native American cultures. The key findings were: There was a lot of diversity about what participants knew, or didn't know, about the Dena'ina, and how the Dena'ina culture was similar to others. People knew about the effects of contact on religion, education, and dress. Non-Natives (as
The Natural History Museum of Los Angeles County contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation to inform the reinstallation of the Ancient Latin America Hall. The study was conducted to examine visitors' experiences in the current exhibition, the nature of their connection with the objects on view, and their needs and preferences for interpretation. In-depth interviews were conducted with 20 English-speaking and 20 Spanish-speaking visitor groups, using a quota sampling method. Visitors were intercepted as they exited the current Ancient Latin America Hall
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Randi Korn & Associates, Inc.Natural History Museum of Los Angeles County
The NewsHour with Jim Lehrer received a three-year National Science Foundation grant from Fall 2003 to Spring 2006 to develop, produce and air science reports during the regularly televised news program. The Online NewsHour Web site extends the reach of the science reports by housing the broadcast transcripts of the science reports, as well as information, graphics, and links that enhance the televised segments. In addition, EXTRA, a feature within the Web site designed for teachers and students, provides lesson plans and resources to support the use of the science segments in the classroom
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Rockman et alMacNeil/Lehrer Productions
Sugar from the Sun was managed by the Garfield Park Conservatory Alliance (GPCA) and funded, in part, by the National Science Foundation. For this project, a 6,400 square foot living exhibition was built at Garfield Park Conservatory. This exhibition, comprised of five sections, depicted plants' production of sugar from water, air, and sunlight. The exhibition also featured a printed Exhibit Guide and hands-on activities. This study used a naturalistic inquiry methodology. The research question for this study was, As visitors engage with the immersive environments and interpretive messages in
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Eric GyllenhaalGarfield Park Conservatory Alliance
The Museum of Science and Industry (MSI) in Chicago, Illinois partnered with Randi Korn & Associates, Inc. (RK&A) to evaluate its exhibition Explore: Blue Planet-Red Planet. A front-end evaluation was undertaken to help MSI staff find common ground between the proposed content and interpretation of the exhibition and potential visitors. Data were collected in May 2008 from drop-in visitors at MSI and consist of 35 in-depth interviews with 105 people.
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Randi KornMuseum of Science and Industry
Rockman et al (REA) conducted an impact study of the educational, two-hour, television special, Exploring Time, and the value-add of its associated web site, www.exploringtime.org. The program's objective is to increase the public's understanding of change over time the multitude of changes that are occurring in the present, but at rates too slow or too fast to be seen. This evaluation explored the extent to which the programs and web site met this overall objective by looking at three impacts of the resources: (1) Comprehension of the program's content, (2) Knowledge and understanding gained
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Saul RockmanTwin Cities Public Television
In 2005, Independent Broadcasting Associates (IBA) received funding from the National Science Foundation (NSF) to create a series of radio programs for National Public Radio that features the Ganges river basin in South Asia. The radio programs, which are in the process of being produced, will describe the 650 million people who are supported by the river, as well as its cultural and religious significance. The programs will also describe the political and/or economic environment of the river and its surrounding areas. Each of these topics will encourage listeners to divorce themselves from U
GRG conducted summative evaluation of Ganga, a NSF-funded six-segment series of NPR radio programs about the culture and ecology of the river Ganga in India and Bangladesh and its companion Website. Through a web-based survey, GRG assessed the study participants' knowledge gain from and the satisfaction with the series and the Website. The appendix of this report includes the online survey used in the study.
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Irene GoodmanIndependent Broadcasting Associates, Inc.
Independent investigator Knight Williams Research Communications conducted a summative evaluation for Sea Monsters. The evaluation consisted of three separate studies which sought to address the following broad questions: To what extent and in what ways did the film appeal to the viewers?, How did viewers react to the film's investigative storytelling and use of 3D?, How did viewers respond to the film in terms of clarity of presentation and the amount of information and science?, What were the most interesting things viewers felt they learned from the film?, What new information, ideas, and
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TEAM MEMBERS:
Valerie Knight-WilliamsNational GeographicDivan Williams Jr.Christina MeyersOra Sraboyants