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Formative

Formative Evaluation of the Ganga Website

May 1, 2006 | Media and Technology
In 2005, Independent Broadcasting Associates (IBA) received funding from the National Science Foundation (NSF) to create a series of radio programs for National Public Radio that features the Ganges river basin in South Asia. The radio programs, which are in the process of being produced, will describe the 650 million people who are supported by the river, as well as its cultural and religious significance. The programs will also describe the political and/or economic environment of the river and its surrounding areas. Each of these topics will encourage listeners to divorce themselves from U.S. cultural ideas in order to understand a different worldview. In addition to the radio programs, IBA is also creating a companion Web site designed to house the radio programs and provide listeners with additional information about the river and related topics. The Web site, once completed, will feature the eight different locations along the river by describing the geographical, historical, mythological, cultural and religious characteristics of each. The Web site will also house lessons about the Ganga designed for high school students. Goodman Research Group, Inc. (GRG) was contracted by IBA to conduct a formative evaluation of the Ganga Web site in order to obtain information that would support and guide IBA with the site's continued development. As a first step in this process, GRG conducted a Web-based survey of visitors who reviewed an early version of the Web site including the home page, the site's introduction, and the information provided for one of the river's eight locations that was reflective of IBA's plans for the remaining seven river locations. The appendix of this report includes the online survey used in the study.

TEAM MEMBERS

  • Headshot 2
    Evaluator
    Goodman Research Group, Inc.
  • Jennie Murack
    Evaluator
    Goodman Research Group, Inc.
  • Independent Broadcasting Associates
    Contributor
  • 2013 08 09 Irene Goodman
    Evaluator
    Goodman Research Group, Inc.
  • Citation

    Funders

    NSF
    Funding Program: ISE/AISL
    Award Number: 0337128
    Funding Amount: 671849
    Resource Type: Research and Evaluation Instruments | Survey | Evaluation Reports
    Discipline: Ecology, forestry, and agriculture | Education and learning science | Geoscience and geography | Health and medicine | Life science | Social science and psychology
    Audience: Adults | General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Media and Technology | Websites, Mobile Apps, and Online Media

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