The Science Museum of Virginia (SMV) contracted with Randi Korn & Associates, Inc. (RK&A) to evaluate Sphere Corps, a Science on a Sphere program about climate change developed by SMV with funding from the National Oceanic and Atmospheric Administration (NOAA). The study was designed around RK&A's belief that organizations must be intentional in their practice by continually clarifying purpose, aligning practices and resources to achieve purpose, measuring outcomes, and learning from practice to strengthen ongoing planning and actions. To this end, the Sphere Corps project included five phases
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Randi Korn & Associates, Inc.Science Museum of Virginia
Overall, film viewers and Web site visitors responded positively to the project. Audiences of the film said they were encouraged by and learned the most about the personal stories of amateur astronomers contributing to scientific discovery and were impressed with the visuals presented in the film. Web site visitors consistently liked the design of the site and particularly enjoyed images and tools for viewing the night sky. Study participants said they would encourage further development of the project. They said that while the current design may exclude those who do not already have an
Goodman Research Group, Inc. (GRG) is serving as the external evaluator of the NSF-funded Science Festival Alliance (SFA), a collaborative started by the University of California San Diego, the MIT Museum (Cambridge), the University of California San Francisco, and The Franklin Institute (Philadelphia). The early focus of the SFA has been on helping establish and sustain science festivals in each of these four cities. The Alliance's long-term goal is to facilitate the creation of a growing network of festivals and a community of science festival practitioners. This report focuses on the
Goodman Research Group, Inc. (GRG) is serving as the external evaluator of the three-year, NSF-funded Science Festival Alliance (SFA) project with this report summarizing results from the first year of the project. First year data collection was completed in June 2010. It included: Surveys of 1,411 San Diego Science Festival (SDSF) and 1,054 Cambridge Science Festival (CSF) attendees; End-of-year focus groups with each of the festival (SDSF and CSF) team leaders; and An online survey of 11 principal Alliance team members. The report is organized around four key questions: 1. Who participated
The purpose of the Handbook is to inform the co-creation of a new wave of iSaveSpecies interactives designed to deepen engagement in science and conservation at zoos, aquariums, and other living-exhibit institutions. The Handbook allows participating institutions to easily collect visitor data, to better understand how visitors currently engage at exhibits, and to apply visitor data to the development of iSaveSpecies inquiry and action tools. We describe some common methods of data collection including: timing and tracking of visitors, prototyping exhibit mock-ups, and language testing using
This study showcases the two of the most recent exhibits in the Art/Science gallery at the Museum of Science: What I Eat: Around the World in 25 Diets and Bonsai: Creating Art with Nature. By analyzing information from two different exhibits that were shown in the same space, themes emerged across both exhibit experiences that can inform the exhibit team more broadly about the gallery's audience and effect on visitors. Evaluation Questions: In what ways are visitors interacting with the exhibits? What do visitors find most interesting about the exhibits? Which connections are visitors making
Portal to the Public (PoP) is a proven, scalable guiding framework for Informal Science Educators (ISE) to engage scientists and public audiences in face-to-face interactions that promote appreciation and understanding of current scientific research and its application. The PoP approach has two important characteristics that set it apart for other efforts: PoP (1) focused exclusively on interactions between scientists and general public visitors; and (2) included professional development for the scientists interacting with the public. The three collaborating museums (Pacific Science Center
The Natural History Museum of Los Angeles County (NHM) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a formative evaluation of two prototypes Mexican Era section and Model Table for the Becoming Los Angeles exhibition. RK&A designed this study, which was preceded by a front-end and earlier formative evaluation, to help NHM further refine the development of the exhibition. How did we approach this study? RK&A utilized open-ended interviews to evaluate visitors' responses to the two prototypes. In order to accurately assess these responses, the prototypes were evaluated separately
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Randi Korn & Associates, Inc.Natural History Museum of Los Angeles County
Frozen Planet is a seven-episode prime time television series, with a complementary interactive website, co-produced by the BBC and the Discovery Channel. Through high-definition "blue chip" visuals, the series aimed to increase awareness and understanding about the natural world. The goal of GRG's summative evaluation was to assess the overall influence of the series and website on TV viewers and web visitors. In accord with the Discovery Channel team's hope that Frozen Planet would change hearts and minds of its audience, GRG designed an evaluation to examine the effects of exposure to
Cyberchase: The Next Frontier is a redesign of the Cyberchase Web site that resides on PBSKIDS.org/cyberchase, designed to increase traffic to this informal mathematics education site and support learning by encouraging users to engage in multiple activities - spanning a variety of media (videos, online games, hands-on activities) - that involve related mathematics content. To that end, in addition to redesigns of the Cyberchase homepage and other areas of the site, prominent aspects of the Next Frontier redesign include: Learning Pathways: Each of the site's games, videos, and hands-on
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Shalom FischThirteen/WNETShina Aladé
Main findings and Points of Interest Both Burke visitors and members found "Life Before Plastics" to be the MOST interesting exhibit topic area. This was in part due to a general interest in history, but also included the desire to learn more about what alternatives to plastic exist, and a peaked curiosity about how past cultures survived without plastic materials, specifically how their own daily routines would be impacted if plastics did not exist. Both Burke visitors and members found "What can I do?" to be one of the LEAST interesting exhibit topic areas. This was in part due to a feeling