This paper the development and success of an ambitious plan launched by the Philadelphia Zoo in late 1970's and early 1980s to streamline operating procedures, repair and replace buildings and exhibits, and evaluate and upgrade visitor services. A key part of this service strategy was a visitor survey, which aimed to identify weaknesses and provide regular feedback for operating staff and management. A copy of this questionnaire is included in this paper.
Roto, an exhibition design and production firm, contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation of Speed, an exhibition being developed for The Science Museum of Virginia (SMV) in Richmond, Virginia. RK&A explored visitors’ thoughts, perceptions, and understandings of exhibition concepts related to speed, defined as change over time. How did we approach this study? RK&A worked closely with Roto to identify the goals and objectives for the Speed exhibition. Findings from the front-end evaluation were designed to help Roto and SMV find common ground between
In this paper, Margaret Marino of the New Mexico Museum of Natural History discusses methodology and findings of an extensive summative evaluation of the "Horse Tales--An Evolutionary Odyssey" exhibit. This permanent exhibition on the history, biomechanics and importance of the horse in the southwest premiered at the New Mexico Museum of Natural History before it was moved to the new Anne C. Stradling Museum of the Horse in Ruidoso, New Mexico. The appendix of this paper includes the observation forms and visitor survey used in the study.
This paper presents research methodology and findings from a formative evaluation of the "Habitat Africa! Thirsty Animal Trail" exhibit at the Brookfield Zoo. This exhibit intended to encourage visitors to imagine themselves as thirsty animals trying to gain access to a waterhole safely. The appendix of this paper includes copies of the interview protocol and the exit interview protocol.
This paper discusses how audience research can help staff at historic houses monitor the quality of their offerings and attract visitors. It provides a review of evaluation efforts at one historic house, the Moody Mansion and Museum, from the perspective of the museum director, Patrick H. Butler III, as well as an evaluator, Ross J. Loomis of Colorado State University, who worked with Butler and other museum staff. This paper includes questions from a short visitor survey used in the research.
In this paper, Margaret M. Ropp of the Michigan State University Museum discusses a study that explored visitors' experiences with the exhibit, "Ethiopia: Traditions of Creativity" and the role that the video interpretation played. The exhibition team was concerned that African art is often seen as primitive, anonymous, and devoid of creativity, so they developed individual videos for the 11 featured artists in an effort to counter those stereotypes. The major finding is that the videos helped the visitors who watched them to connect the creative process, the artist and the final product
This paper presents background information, methodology and findings from an exploratory study conducted in 1996 by researchers at Colorado State University, Department of Natural Resource Recreation and Tourism. Researchers examined museum home page format and suggest criteria for future assessment of WWW home pages and their effectiveness. The appendix of this paper includes the Home Page Evaluation Criteria Template form used in the study.
This paper examines one Australian museum’s commitment to create social awareness of political issues within its community. The paper begins by discussing the challenge of cultural representation of Indigenous peoples in the context of civic engagement. Some of the historical and political issues facing Indigenous Australians and their representation in Museums are discussed. A study of the Indigenous Australians exhibition at the Australian Museum in Sydney investigates visitors’ perceptions of the exhibition. Recommendations are made as they relate to community partnerships, interpretive
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Katherine S. H. BoumanAustralian Museum
In 2009, The HistoryMakers was awarded a four-year grant from The National Science Foundation (DRL-0917612) to create ScienceMakers: African Americans and Scientific Innovation (ScienceMakers). ScienceMakers builds upon The HistoryMakers’ extant oral history archives by allowing for new interviews with 180 of the nation’s top African American scientists and facilitating dissemination of the information. The overall goal of this endeavor is to increase awareness in the general public of the contributions of African American scientists (i.e., short-term outcomes), thereby ultimately leading to
Goodman Research Group, Inc. (GRG) served as the external evaluator of the three-year NSF-funded Science Festival Alliance (SFA), a collaborative started by the University of California San Diego, the MIT Museum (Cambridge, MA), the University of California San Francisco, and The Franklin Institute (Philadelphia, PA). The focus of the SFA over its first three years was helping establish and sustain science festivals in each of these four cities. The Alliance’s long-term goal is to facilitate the creation of a growing network of festivals and a community of science festival practitioners. To
In August 2011, nine months prior to the theatrical premiere of Otter 501, Sea Studios Foundation launched the Otter 501 Facebook page in an effort to reach and engage audiences through social media. Initially, Sea Studios organized for Katie Pofahl, the film’s human star and narrator, to author posts and respond to visitor comments about the forthcoming film and related topics. Subsequently, with the theatrical premiere of Otter 501 in May 2012, viewers of the film then had an opportunity to watch the character Katie post updates and respond to comments on her “virtual” Facebook page
This research was commissioned to explore visitors’ experiences in When the Dinosaurs Were Gone (later titled "When Crocodiles Ruled", a temporary exhibition at the Science Museum of Minnesota. As a summative evaluation, the research sought to address several issues and objectives: 1. overall impressions of the exhibition — visitors’ ratings of enjoyment, interest in the information, what they liked most, and what changes they would suggest (or not want) for a traveling version of this exhibit; 2. extent of use of the exhibition — amount of time spent in the exhibition and the extent to which
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People Places & Design ResearchScience Museum of MinnesotaJolene Hart